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Are PS3 exclusives failing to perform? photo

A bit of recent number crunching suggests that Sony's first party exclusives are coming up short in the sales department, despite receiving critical acclaim. When compared to the AAA titles of other systems, Sony's big-name games just aren't performing how big-name games should.

According to the figures, only one PS3 game has ever managed to sell over a million copies (when we discount console bundles), and that was the original Resistance: Fall of Man, way back at the system's launch. Since then, PS3 games have generally hovered around the 500-750K mark, with LittleBigPlanet being the only other title to sell over and above that region. 

Comparing this to Gears of War selling over a million copies within launch month, Gears 2 selling 1.5 million in the same time, Super Smash Bros. Brawl and Mario Kart Wii raking in four million and six million sales respectively, we can see that Sony has a problem on its hands.

This is a theory I've shared in the past (that Sony fanboys naturally crucified me for), but it's the truth. The PS3 does have great games, but for some reason they are just not acting like proper AAA games. My weekly delve into the UK Charts demonstrates this enough, and the UK is where the PlayStation brand has always had strong support.

Sony has always lauded the strength of its first party lineup, but it seems that this focus, as well as the fact that its exclusive games are always dripfed to us inconsistently (seriously, it's taken over three years for a God of War game to launch?), seems to have not paid off.


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91 comments | showing # 1 to 50

Scroll's Avatar
Scroll at 06/29/2009 10:48
It's crap marketing, they simply need to identify their products with the correct audience and make their products known to as many people as possible.
peeetah's Avatar
peeetah at 06/29/2009 10:49
GAWD Jim why don't you just MARRY Xbox.
Brlito's Avatar
Brlito at 06/29/2009 10:51
Crap marketing, mixed with a totally lower userbase (also taking into effect that people buy it for a blu ray only), but we could debate all day about this.

But the one thing you can be certain of is that XBOX FANBOYS WILL RAPE THIS COMMENT THREAD!
Corak's Avatar
Corak at 06/29/2009 10:52
All those numbers are being compared to systems that have a lot more consoles sold than the PS3. Its sitting at #3, and while its not an excuse the user base for the 360 and the Wii is much bigger than Sony. So naturally exclusive titles will move less units on the PS3 when compared to the 360 or Wii with twice or more its user base. Unless those numbers are adjusted for something like that, but it doesn't seem like it.
ChaosTeaCup's Avatar
ChaosTeaCup at 06/29/2009 10:53
Most of the awesome Sony exclusives are aimes at the hardcore market, yet the PS3 is a big draw to the casual/not so informed audience, who lap up the Playstation brand, then go buy Fifa09/Guitar hero/Littlebigplanet, and then wait for the next semi-casual/casual title... and wait...

This could be totally off the mark, but of the six people I know with PS3s, all bar one of them are gamerlite. They hardly play at all. The one guy who is an avid gamer, played mostly on his xbox until the recent release of Killzone2 which has become his 'thing' for now.

I'm not sure if Sony know who they're aiming at anymore. MS has fucked them over a bit, I fear.
Luigi takes over's Avatar
Luigi takes over at 06/29/2009 10:56
I'm willing to bet that the PS3's install base(The number of people who actually own the console) is much much smaller than the 360 and Wii's.

Could this be a factor? If only so many people own the console then only a percentage of those people can buy those A++ games.

I mean, I work in a Play N Trade and for every PS3 I sell I've sold 3 360s. Especially after the 360s price drop. The system is cheaper and still affords the prestige of "I've got a NEXT GEN console." Plus there are some ridiculously popular exclusives on it.

I don't think the problem is the games themselves, but perhaps its the install base? A lot of people bought PSTRIPLES for the blu-ray and don't play games.
psycho terror2's Avatar
psycho terror2 at 06/29/2009 10:57
lol, PS3 sucks.

doesn't surprise me that devs are starting to consider dumping it. it seems the only one to benefit from its ridiculous pricing is sony.
kavorka's Avatar
kavorka at 06/29/2009 10:59
Jim, you have a MS fetish. Admit it.
ParaParaKing's Avatar
ParaParaKing at 06/29/2009 11:01
Hey, Jim! What continent are you from again? Because you are totally ignoring sales of Europe in your article. Killzone 2 has sold 1.71 million worldwide according to vgchartz. GT5 Prologue has over 3 million and even Resistance 2 has over 1.5 million.
zod000's Avatar
zod000 at 06/29/2009 11:04
Those NPD numbers are US only, that probably explains the super low numbers. If VGChartz is to be believed, a few of the games sold three times as much worldwide.
ParaParaKing's Avatar
ParaParaKing at 06/29/2009 11:04
Also don't forget the 4 million of MGS4.
Chronic Logic's Avatar
Chronic Logic at 06/29/2009 11:05
WHY MUST YOU STRIKE THE HORNET'S NEST? WHY JIM? WHY?!
Hammersmith's Avatar
Hammersmith at 06/29/2009 11:06
I thought Uncharted was WAY over a million.
Kris S's Avatar
Kris S at 06/29/2009 11:07
@ChaosTeaCup

Completely agree, nearly everyone I know personally who has a PS3 is hardly a 'core' gamer. We will probably get ripped to shreds but it's the truth. And to the people that say that a 'true' gamer should have all consoles; well that's nice if your minted but the PS3 has hardly had enough to make it a must-have, especially considering the price. That will of course change going into 2010 but as of now, meh.
Oh and as for the, it's cheap for a blu-ray player argument, well whoopy doo, I'm a Total Film subscriber - a bit of a film geek - and I still don't see the need to upgrade yet. My cheap DVD's will do me fine for now.
TheStripe's Avatar
TheStripe at 06/29/2009 11:07
Hmm, bloggers trashing a great game like inFamous for cheap laughs, then stewing about why those games don't sell.
whatisdelicious's Avatar
whatisdelicious at 06/29/2009 11:11
Part of it is the marketing. They need better marketing to outline what they've got, but the PS3 does so much that without Sony being totally unified, it's tough for them to establish an identity.

Another part (bigger) is just that the 360 came out first, reeled in a shit-ton of the hardcore gamers that buy a shit-ton of games, and therefore has a larger install base of people willing to buy more games.

Yet another reason is the way the gaming media absolutely acted like fucking dicks when the PS3 first launched, completely crucifying it instead of offering the same leeway the 360 got and giving it a reputation as a machine that is too expensive with too few games, and that reputation has been burned into the mind of the consumer. My friends with 360s still think the PS3 is $600 with no good games. Again, that's the fault of Sony for shit marketing, but once the consumer has an idea of what a product is in their mind, they don't abandon it easily. My 360 friends are really surprised when they find out just how much the PS3 offers in kickass games.

The PS3 still gets unfair treatment in the press most of the time since most game journalists jumped on the 360 bandwagon like everybody else did in 2005 and therefore, it's just natural for them to favor the console they own, like all of us do. The problem is that most game journalists are unwilling to admit that they themselves are susceptible to bias. Garnett Lee on 1UP.com has stated a couple times on the 1UP Yours/ListenUP podcast about how the media does treat the PS3 unfairly.

Another reason is the scattershot nature of the exclusives. I'm not talking about their release schedule, because yeah, some of them get delayed, but good games come out on a pretty consistent schedule. There's seems to always be some game for my PS3 that I want to drop the cash on coming up in a few months. I'm talking about the identity of those exclusives. The 360 pidgeonholed itself into Halo, Gears of War, and all sorts of other extreme manliness for its exclusives. The stuff like Viva Pinata that tries to veer away from the norm of grunts and desaturation doesn't do nearly as well. The PS3's exclusives are not like the 360's for the most part. We've got stuff like The Last Guardian that is a hell of a lot more artsy that ANYTHING the 360 will EVER offer you. We've got quirky stuff like flOw, Flower, The Last Guy, Noby Noby Boy, etc.

So it's difficult to then ask a game like Killzone 2 that would probably do a hell of a lot better on the 360 to come out and perform like a 360 game.

Basically what I'm trying to get at is that it's a more complicated situation than what's being outlined in the post. The PS3 has a ton of great exclusives, and I'd argue that the 360 just can't match in terms of game quality, but the 360's user base is just more willing to buy more games.

It's not just Sony's fault.
Chronic Logic's Avatar
Chronic Logic at 06/29/2009 11:11
Where's Detox when you need him?
Zantetsuken's Avatar
Zantetsuken at 06/29/2009 11:11
Jim gets paid to troll fanboys.


I want his job.
flyboy's Avatar
flyboy at 06/29/2009 11:12
The facts are there in black and white.
It cannot be denied.
The PS3 has been a failure on so many levels.
Doos's Avatar
Doos at 06/29/2009 11:14
Bring on the price drop and with it will come sales.
kapshhh's Avatar
kapshhh at 06/29/2009 11:14
@peeetah

I guess you weren't invited. It was a fun event. A bit awkward with the kissing bit.
Los255's Avatar
Los255 at 06/29/2009 11:19
That's it?! Not even Metal Gear Solid 4? Wow.
ChaosTeaCup's Avatar
ChaosTeaCup at 06/29/2009 11:22
@Whatisdelicious

I take it you've played the Last guardian then?

Granted it looks sweet. But no point coming across like it's the best fucking 'artsy' (which could potentially read 'artwank') thing ever commited to game-code, and the 360 will NEVER have anything like it bullshit. Braid was pretty 'artsy' I thought. And are you in charge of the direction of ALL future 360 titles?

You made interesting points, and then bollocksed it up with that ever present chink in the PS3 fanboy armour: Speculative mindwanking.
junglistgamer's Avatar
junglistgamer at 06/29/2009 11:22
I think the real deciding factor in this console war is the middle ground between casual and hardcore. The people who love FPS, sports and racing titles but consider the Wii too childish. For them, they aren't willing to spend the extra money to get a PS3 when they'll only buy 5 or 6 games a year. Without that mass install-base, Sony's 1st party titles won't sell.

Sony alienated that entire audience with their high price point. When all you want to play is Guitar Hero, a couple of sports franchises, an FPS and a racing game, it makes no sense to buy the more expensive console. Sony got arrogant, they thought that they could beat MS by having top-tier exclusives. Despite their quality, these titles don't win console wars. PS2 wiped the floor with everyone else by becoming the automatic choice for the casually hardcore gamer.

360 took everything that made the PS2 successful and copied it expertly. They learned from their competitor because they had to after the failure of the original Xbox. In the last-gen, 1st party hardcore games didn't save the gamecube and raw power didn't save the Xbox. Sony promptly went and built a powerful system who's pricepoint makes it's hardcore 1st party games the only reason to buy it.

This is why Sony have a smaller install base and why they have such poor sales figures for their first party games.

Does any of that make sense or have i gone on a bit of a ramble?
Kris S's Avatar
Kris S at 06/29/2009 11:24
To add to my previous comment to show I'm not a MS fanboy, I just checked the sales figures for America and the PS3 is on about 9 millionish to the 360's just about 18 million. Could explain some of the difference at least.

@whatisdelicous
IMO the PS3 doesn't have the exclusives YET that the 360 can't match but it does seem to be coming (hence why I'll be getting a PS3 no later than March - GoW baby =>). Also the "media acted like dicks" because it WAS too expensive with no games, if Sony didn't want that image burned in to consumers minds then they should have done things differently, hardly the press' fault for reporting the truth at the time.
Havoc Fang's Avatar
Havoc Fang at 06/29/2009 11:27
Jim Sterling is unprofessional and totally not a form of currency.

Seriously though, It is a bloody wonder why the PS3s top games sell so little compared to the 360s. I don't own a PS3, but the fact that Halo sold so much more than any DECENT game is enough to make me angry.

And when I get angry, I get a PS3.
CharleyTony's Avatar
CharleyTony at 06/29/2009 11:27
Hey Jim !
Do you think that after what the head of Activion said about the PS3, Sony dev studios might think about stopping supportin the PS3? If their games don't sell enough they might be in a situation where the only way to save their company would be either to focus on PSP games.
Or to a crazier extent start porting their once exclusive games to Nintendo and Microsoft platforms just to be able to keep making games !
LOL *joke*
wardrox's Avatar
wardrox at 06/29/2009 11:31
Are PS3 exclusives failing to perform? Nope. There you go :)
Elsa's Avatar
Elsa at 06/29/2009 11:37
I dunno... if you look at world wide sales, the numbers aren't so bad. VGChartz numbers are vague, but they peg quite a few PS3 exclusive games at over 1 million in sales and MGS4 actually outsold R1 (by quite a bit). There's a lot of 3rd party games at the top as well... but Uncharted, LBP, KZ2, Resistance 2, Ratchet and Clank: ToD, Heavenly Sword - they all sold over a million.

It's odd, but PS3 gamers seem to buy games well after release. They don't seem as inclined to buy a game at launch as Xbox gamers from what I've read. This could be because the install base is naturally lower (being a newer console than the 360) but people just buying the consoles also seem to build their libraries with games already released.

I don't think comparisons can really be made between the PS3 and the Xbox unless one can look at the figures to see sales of AAA games within roughly the same period from launch to account for similar install bases...
BlackDove's Avatar
BlackDove at 06/29/2009 11:37
five hundred and ninety nine US dollars five hundred and ninety nine US dollars five hundred and ninety nine US dollars five hundred and ninety nine US dollars five hundred and ninety nine US dollars five hundred and ninety nine US dollars five hundred and ninety nine US dollars five hundred and ninety nine US dollars five hundred and ninety nine US dollars five hundred and ninety nine US dollars five hundred and ninety nine US dollars five hundred and ninety nine US dollars five hundred and ninety nine US dollars five hundred and ninety nine US dollars five hundred and ninety nine US dollars... etc.

They'd be performing much better if it wasn't for that.

Needs sum install base to sell gems.
Nitex's Avatar
Nitex at 06/29/2009 11:39
I swore MGS4 sold way over 1 million. My guess is that not enough people have the money for a PS3, many people want the games they just can't shell out the cash with the shit economy.
SuitcoatAvenger's Avatar
SuitcoatAvenger at 06/29/2009 11:39
So I bought a PS3 after my suffering my third Red Ring in as many years. And I like it. A lot. I used to be one of those people that would happily hammer away at Sony for their crap decisions (which they are certainly still guilty of in some ways), but I can no longer argue with the hardware itself. After years of playing 360 only, I thought I had grasped what "next gen" graphics were, but after playing Killzone 2 and Uncharted, it appears that I was mistaken. I also appreciate the freedom of switching out my hard drive at will, I'm coming around to the controller, and having a web broswer in-console is a nice feature that I had forgotten about from my Dreamcast days.

Sony hasn't made a bad system; they've made bad decisions. Microsoft on the other hand, has made a crap system, but great decisions (particularly in relation to community aspects). It would be great if both sides could come to a happy medium with their products, but that's not going to happen. Hopefully Sony can turn the beast around in the next couple of years (no more shit like Home, more interesting stuff, plz).
Isay Isay's Avatar
Isay Isay at 06/29/2009 11:40
I'd attribute it to performance anxiety.
Mornelithe's Avatar
Mornelithe at 06/29/2009 11:41
Just out of curiousity, how many 360 games have reached 1 million in Japan?


Morne

Simply put, MS had made America it's bitch.
Shadowiii's Avatar
Shadowiii at 06/29/2009 11:46
I have a 360, my friend has a PS3.
My friend's father is a multimillionaire, and my friend is single and his father hooked him up with an extremely high paying job. I'm married, my wife doesn't work (currently), and I work on-campus at a university. I'd say he brings home 2-3x as much money as I do.
Games he owns on the PS3? Resident Evil 5. That was all he had for over nine months. Recently he blew his dad's money buying every rock band and guitar hero game available on the system, but seriously...that is all he has. Myself, on the other hand, have had the 360 about the same amount of time and have around 30 games for it, not counting Xbox Live games.
He was my roommate before I got married, and he is certainly a very hardcore gamer (probably more so than me). He mentioned to me the other day he loves his PS3 for the Blu-Ray and the games he has, he just can't find any games he wants for the system. He doesn't play FPS games often on consoles, which eliminated the two biggest franchises on the system (Killzome and Resistance).
Granted, he's buying God of War 3 day one (and I'll be at his house watching him for sure), but it was sad to see him comment that the system he plopped down more than twice what I paid for my 360 "has no games he wants."
Still, it does play Blu-Rays. The thing just really needs a price cut. I would consider getting one if it weren't so damned expensive, simply for Blu-Ray and God of War.
PS3 is the Gamecube of this generation. It has hardcore, frothing fanboys, some fantastic and unique titles, but ultimately it had been already chosen as the "loser," and I'm afraid it will just fall in a similar downward spiral. And keep in mind I loved the Gamecube and had one.
I expect flaming to begin shortly. Where is sexualchocolate when you need him?
Professor Pew's Avatar
Professor Pew at 06/29/2009 11:47
Yeah Japan's economy is where it's AT!
Daxelman's Avatar
Daxelman at 06/29/2009 11:48
Aurain's Avatar
Aurain at 06/29/2009 11:49
MGS4 sells like Whores and weed in Amsterdam.

Valkyria Chronicles is a prime example of Amazing Game, low advertising.

Is a shame, but it'll be fixed when price drops.
jamBOT's Avatar
jamBOT at 06/29/2009 11:58
This is Sony's own hubris coming back to bite them in the ass.
- They wanted the Blu-ray player in it.
- They wanted a $600 price tag.
well... now you got it.

I only know 1 other person that owns a PS3 besides myself, and he bought it as a Blu-Ray player, and only owns 2 games. While I bought my PS3 as a "game machine", and buy and pre-order games. Everyone else I know, owns an Xbox, for one simple reason ----- the price.
Mornelithe's Avatar
Mornelithe at 06/29/2009 12:00
@ Professor Pew - Yeah, America's economy is totally where it's at right now. LoL.
Jawmuncher's Avatar
Jawmuncher at 06/29/2009 12:02
Not really there just not marketed as heavily as MS games.

Advertising is the main thing Sony needs to really improve on I think.
SuitcoatAvenger's Avatar
SuitcoatAvenger at 06/29/2009 12:02
@shadowii;

The pricing argument doesn't hold up. If the dude makes that much bank, and comes from a wealthy family, I'm sure he owns a more expensive car than you do as well. Does that mean that the brand you own is worse, or his is better? Not necessarily. And if he doesn't own a more expensive car.. what the hell is the argument? Because to me it's like you're saying wealth and ownership of a PS3 go hand-in-hand. I'm not going to lie, the price is a sticking point for a lot of people, but it's not totally unreasonable considering you have a blu-ray player installed in the console.

As for the whole 'Gamecube of this generation' remark... bleh. No reason to touch that. Decrying fanboys one minute, than firing off a remark like that in the next sentence makes me deaf to your argument. 'Hardcore, frothing fanboys, some fantastic and unique titles'? You just described the Wii, amigo. If it weren't for the money coming in from the casual market, the system would be dead in the water.
Midgetsnowman's Avatar
Midgetsnowman at 06/29/2009 12:05
Its a sad irony, really. Ps3 Fanboys crow day and night about how superior their exclusives are. then they come out and they unanimously either dont buy them or wait for them to hit the bargain bins. Case in point. Valkyria Chronicles. a game i'd KILL to be able to play on my 360. and the vast majority of the ps3 fans couldnt give a shit.
manasteel88's Avatar
manasteel88 at 06/29/2009 12:07
You've got the PS3 which is an A-grade system competing against the B-grade 360 and C-grade Wii. Its kinda like the SNES (A-grade) vs Genesis (B-grade) all over again except this time the A-grade console is double the point of access for normal consumers. Sony might squeek out sales over the long run, but while there is an xbox 360, there will be reduced sales.

I'm still more willing to take a good deal of strong B-games over a few A-games when the price point is so high.

Also, complete lack of Backwards Compatibility still keeps me away from caring about any "price drop" talk. Emulation can't be that hard for the PS3.
Nic128's Avatar
Nic128 at 06/29/2009 12:07
I have no doubt that God of War 3 will sell well.
Chuzzle's Avatar
Chuzzle at 06/29/2009 12:08
Yeah... especially hardware stability...

If I built a console that broke down, causing the owners to buy a new one 2-3-4 times over, of course I'd have a larger install base...
Qraze's Avatar
Qraze at 06/29/2009 12:13
i'm not worried, i'm still able to play what's there and be satisfied.
Holyetheline's Avatar
Holyetheline at 06/29/2009 12:19
Sony needs to sell more PS3's. They started things off on the wrong foot with that huge price tag.
Magesx's Avatar
Magesx at 06/29/2009 12:21
I think a major part of it is that the PS3 doesn't really have a "mascot". Nintendo and the Wii have Mario, and the 360 has Master Chief. There's nothing for people to associate with the PS3. It's just a box with games. And even then, the closest thing to a mascot is a creepy ass crying baby.
Nic128's Avatar
Nic128 at 06/29/2009 12:23
@Magesx
Did the PS2 had a mascot?
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