The ESRB and CTIA got together to create a ratings system for mobile games, but the two biggest in the business do not plan to participate.
We told you earlier this week that providers like AT&T, Microsoft, Sprint, T-Mobile USA, U.S. Cellular and Verizon Wireless are on board with this new mobile videogame rating system, which will use the same letter system used now used on retail games. Too bad Apple and Google are staying out of it completely. I'm sure no one is surprised. Well, maybe the ESRB folks are.
Apple already has half a million apps in place. Why change now?
As for Android, they already have a system in place. A spokesman for Google told Digital Trends, "We’ve put a lot of effort into Android Market’s rating system, which now works well globally. While we support other systems, we think it’s best for Android users and developers to stick with Android’s existing ratings."
This can't be good for the adoption of ESRB's new ratings system.