Also, I own one. Just saying.
Is someone who plays Bejeweled for 8 hours casual?
Is someone who plays C0D4 for half an hour hardcore?
Its the gamers that define the difference, not the game they play.
I don't think I know a single developer that gives much of a shit if you are hardcore, casual or whatever. Most of them just wanna make a good game. Most developers just don't have that freedom.
If you cut the corporate jargon, what Nintendo are actually trying to say is that Mario Kart Wii looks like crap deliberately, "Hey it's a bridge game and we're not trying to make it look good, we want it to appeal to everyone which is why everything about it screams mediocrity". Sorry Nintendo I don't buy it.
Mario Kart Wii is Nintendo at their absolute worst and I'm qualified to say that because i'm a lifelong Nintendo fan. I remember the day i knew the N64 was toast, I walked into Game and saw Mario Kart 64, it was slow, boring and looked as if it as made with the arrogance of "Hey it's Mario isn't that enough?"
On the TV screen right next to Mario Kart was Wipeout on the PS1, it was fast, fresh and exciting. Nintendo had missed the Zeitgeist by a huge margin, Wipeout was confirmation that the CD storage medium allowed more dynamic games.
What's my overly long point? Nintendo are at their absolute worst when they go through the motions and just assume they can get away with producing lazy crap beacuse it contains their classic 'fun' gameplay. It's not enough Nintendo.
And which of those does SSB Brawl fall under?
Yeah, that's what I thought. (Not saying there *aren't* crappy games on the Wii, but come on... Rig Racer 2?! are they f***ing serious?!)
Inversely, it doesn't mean that casual games will only appeal to casual gamers. But the fact remains that there ARE different types of games and different types of gamers.
A casual gamer like simple minigames and puzzle games, and plays only occasionally.
A bridge game is a little of both but not enough of either. So how do we define bridge gamers?
I thought Nintendo's marketing team would come up with something a bit better than this. Not like they really need marketing at this point.
Okay now children, drugs are bad. Mmkay? And, if you like some games, they'll make you like other games. Mmkay? Ya see, drugs are bad.
I still think it's a stupid unnecessary term though.

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