Quantcast
Analyst: DJ Hero demand is well below expectations - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Analyst: DJ Hero demand is well below expectations


10:20 AM on 10.26.2009
Analyst: DJ Hero demand is well below expectations photo



It's got the "Hero" name and is being backed by the Activision marketing machine, but analyst Doug Creutz of Cowan and Company believes DJ Hero is not setting the world afire as one might expect. The latest addition to the plastic toy instrument genre is said to be suffering from an alleged slowdown in music game sales, something that not even Daft Punk can counteract.

"On DJ Hero, despite some recent positive comments from company management about pre-orders, we remain very cautious about the title's prospects at launch," Creutz tells investors. "A survey of online retailers indicates a demand profile that is well below what we would have expected to see just a few days before launch for a title that was destined to be a big (or even modest) success.

"... We still believe that DJ Hero will be an important part of Activision Blizzard's music franchise strategy, but we think it may take a few versions of the game for it to reach its full market potential (similar to the original Guitar Hero)."

I could easily see DJ Hero being the proverbial straw that broke the music game camel's back. Its rather convoluted premise feels very much like a "jumping the shark" moment, and it wouldn't surprise me to see it turning people off and suggesting that music games have maybe had their moment in the Sun.

Of course, it also wouldn't surprise me to see the game becoming a big success either, with Activision forcing it into our brains via its almighty marketing powers. I guess we'll have to wait and see just how well it does before declaring the music genre dead in the water.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Music games

10:45 AM on 12.05.2014
Harmonix returns to classic rhythm-action with Amplitude

Before the folks at Harmonix Studios put themselves on the map with Guitar Hero and Rock Band, it was known for the cult hits Frequency and Amplitude. Blending fast-paced rhythm-based action with mesmerizing visuals and ...more



1:00 PM on 10.16.2014
The Voice still looks like garbage, but I want to play it

Let it be known that I play any and all karaoke games, no matter how bad they are. Hell, I even bought Disney's Sing It because I thought there might be a couple Hannah Montana songs I could rock out to. But I think Activisio...more



5:00 PM on 10.14.2014
I'm so glad I never sold my copy of Mario Paint

I may not replay videogames very often, but when I do get the urge, it feels impossible to ignore. If it's an Xbox 360, PlayStation 3, or Wii game I feel compelled to revisit, that's no big deal at all -- there's still enough...more



View all Music games






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more