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Analyst declares that the Wii is not a fad anymore photo

Gamers who are grumpy about the Wii's overwhelming success have often chalked it all up to the console's marketing and popularity, but they weren't alone -- market researchers and analysts alike publicly considered the idea that the little white console was fueled by its own hot reputation, but would fade out of the public eye after the hype died down.

DFC Intelligence, a market research and analysis firm, has spoken out about their take on Nintendo's little cash cow, and now only do they think that the Wii is not a fad, but that it also has the potential to become one of the best-selling consoles of all time. Who'da thunk it?

Not factored into these predictions (in print, anyway) was the fact that Nintendo has delivered a two-part punch to consumers with the release of the Wii itself and now Wii Fit, cleverly keeping their interest high while implementing new ways to use the console. It's genius marketing for sure, and if they keep it up I have no doubt that these predictions could be right.

However, as other consoles continue to push the envelope with graphics and online capabilities, the Wii still falls (intentionally) behind. Do you think it'll hurt Nintendo in the end? Or will they have come up with some new master plan by the time that the difference becomes a deal-breaker?

[Via Kotaku -- Thanks, Joe]


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54 comments | showing # 1 to 50
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conehead the barbarian's Avatar - Comment posted on 07/02/2008 16:52
conehead the barbarian
I love Zoolander!!!
Nyteshade's Avatar - Comment posted on 07/02/2008 16:53
Nyteshade
...and it only took 20 million sold consoles in less then 2 years for analysts to realize this!

Is one of the requirements for a game analyst job to be certified mentally retarded?
Projectexodus's Avatar - Comment posted on 07/02/2008 16:54
Projectexodus
There's two possible outcomes:

1. The success of the Wii took game developers off guard, wich is why we havent seen anything decent. And as a result we'll see a heap of hardcore games announced at E3.

2. Developers still dont care to spend time developing something decent on the Wii, and just release shovelware.
No hardcore games are announced at E3, wich means we hardcore gamers can finaly declare the Wii dead (for us).
B-Radicate's Avatar - Comment posted on 07/02/2008 16:54
B-Radicate
I need more Zoolander in my life. Thank you, from the bottom of my heart.
MrRed's Avatar - Comment posted on 07/02/2008 17:01
MrRed
i think developers don't want to work on the wii because it would be much easier to sell your rights to microsoft or sony and not have to worry about the horsepower of the console
John B's Avatar - Comment posted on 07/02/2008 17:07
John B
I'm shocked that I haven't seen any posts from the asshole PS3/XB360 fanboys who put value on games not based on the game itself but on the console it plays on. ("Oh yeah! Space Invaders and Galaga are just so-o-o-o much better on the [PS3|XB360]!!" F**king morons.)

@Projectexodus: I agree with you 100%. Hell, the popularity of the Wii caught Nintendo off guard! It's no surprise that the developers didn't see anything in the Wii. The success of games like GH3 and Rock Band on the Wii should be enough proof that people are getting tired of the cutesy games for which the Wii is condemned by the fanboys.

I don't necessarily care about shovelware as long as the game is deserving of it. Case in point -- Okami. OMG, that game is so-o-o f**king awesome! That's the kind of shovelware that I'll be glad to take. Sadly, Okami is in the minority of ported games that are worth buying.
dtomek's Avatar - Comment posted on 07/02/2008 17:07
dtomek
How did it take this long for analysts to realize that yuppies and geriatrics are THE core of the gamer market. They always have and always will dictate the direction the gaming industry travels in.
ParaParaKing's Avatar - Comment posted on 07/02/2008 17:08
ParaParaKing
As of now the graphics on the Wii are sufficent for most casual gamers and that won't change too soon, I guess.
Though once hardware sales of the Wii drop, Nintendo will announce a new machine with graphic power equal to the PS3 and 360.
killias2's Avatar - Comment posted on 07/02/2008 17:12
killias2
"How did it take this long for analysts to realize that yuppies and geriatrics are THE core of the gamer market. They always have and always will dictate the direction the gaming industry travels in."

I've said it once, and I'll say it again: of my friends who are hardcore gamers, all but one have a Wii. The odd man out bought a PS3 like 3 weeks ago just for Metal Gear Solid 4. My only friend with a 360 is a very casual gamer, and he just bought a Wii as well. These hardcore gamers have been gaming for years, and every single one of them owned a PS2.

Why aren't any of them getting PS3's or 360's? Survey says: the games are unoriginal, and the price is way too high.
John B's Avatar - Comment posted on 07/02/2008 17:14
John B
@ParaParaKing:

The graphics for the Wii are underrated. One of the first games that I bought for mine was Need for Speed: Carbon, and I think that the graphics are very nice. I've heard that the latest Need for Speed is even better looking.

Unfortunately, you seem to be falling into the same falsehood that the rabid asshole fanboys love to spout -- graphics == gameplay -- which is a complete fallacy. Graphics are only one part of the equation. Look at the outrage from the GH3 Dolby ProLogic screwup, and that has nothing to do with graphics.

The problem is that the idiot fanboys (sorry for being redundant) continually equate quality with the power under the hood. They don't realize that what's under the hood means nothing if the games aren't worth playing because the gameplay sucks.

(And before I get accused of being some kind of Wii-lover, I just bought the MSG4 PS3 pack today.)
king3vbo's Avatar - Comment posted on 07/02/2008 17:21
king3vbo
BLUE STEEL
Twicky's Avatar - Comment posted on 07/02/2008 17:26
Twicky
Lack of system capabilities isn't going to slow the Wii down, it's just going to alienate the hardcore gamers that Nintendo doesn't care about anymore. Oh, and those game analysts must have been in a coma for a year or something.
ParaParaKing's Avatar - Comment posted on 07/02/2008 17:27
ParaParaKing
@John B:
If graphics==gameplay the Wii wouldn't be selling at all.
Wii is selling because of it's novelty gameplay and because Nintendo is great at marketing stuff.
I love what Nintendo has done with WiiSports and WiiFit, but I don't think they can continue forever with those graphics.
Also the gameplay of a lot of Wii games sucks really hard.
Tuxy's Avatar - Comment posted on 07/02/2008 17:27
Tuxy
I'm still not convinced.

If Wii2 sells as just as good, then I'll believe it. Until then I think it's jsut a bun cf overzealous non gamer types jumping on the bandwagon.

Mate that with an attrative pricepoint, bundled with WiiSports, it'll continue to collect dust on shelves in peoples homes worlwide.
Novakaine's Avatar - Comment posted on 07/02/2008 17:28
Novakaine
IT'S GETTING HEATED IN TEH COMMENTS!11

Anyway, as stated by level-headed people before, from here on out third-parties ignore the Wii at their own peril. Some (like Marvelous) are jumping on the train; but the parties who refuse to deign and make "last-gen" graphics will be paying heavily with their wallets, as almost everyone involved in HD gaming is losing profits right now.
DaedHead8's Avatar - Comment posted on 07/02/2008 17:29
DaedHead8
I can see the Wii becoming the best selling console of all time, especially considering Nintendo will surely release a Wii Lite or something with all the Hard drives and Blu rays and such.
dtomek's Avatar - Comment posted on 07/02/2008 17:30
dtomek
@killias

Certainly plenty of people that have heard of these new fangled video games before the Wii have purchased said console. However they certainly do not account for the vast majority of purchases. I have no idea what percentage of purchases they account for...

@John B
No, I am quite certain that most of the complaints stem from the lack of quality gameplay available on the Wii. I can't really comment on it as all of my friends who own a Wii pretty much gave up on purchasing games after the awesome onslaught of launch titles that promised the moon and delivered a parisian toilet. I am curious what these awesome gameplay experiences are so I can suggest some of my friends pick them up though.
killias2's Avatar - Comment posted on 07/02/2008 17:38
killias2
No More Heroes, Super Smash Bros Brawl, Mario Kart Wii, Super Mario Galaxy, Super Paper Mario, Zelda: Twilight Princess, Metroid Prime 3 = great games for the Wii. Boom Blox, Blast Works, Mario Strikers Wii, Mario Party 8 = good games for the Wii. Resident Evil 4, Okami, Guilty Gear XX Accent Core (with a good controller), Lego Star Wars: Complete Saga = great ports.

Also WiiWare, VC, and the entire Gamecube library.
Faceless One's Avatar - Comment posted on 07/02/2008 17:42
Faceless One
No denting that Nintendo hit a gold mine with the Wii. Even if your a hardcore gamer you still probably own one so all the fan boys out there should probably just shut up and and look at the small white box standing beside your teh hardcorz console.
-PL-'s Avatar - Comment posted on 07/02/2008 17:46
-PL-
Not a fad, still a gimmick though. And I own a Wii.
Anus Mcphanus's Avatar - Comment posted on 07/02/2008 17:47
Anus Mcphanus
Man now I can see why those analysts make the big bucks. I mean this wasn't made obvious at Christmas last year when it was still impossible to find a wii on a store shelf a year after its release.
MaximusPaynicus's Avatar - Comment posted on 07/02/2008 17:54
MaximusPaynicus
I could just say "Yes it is" and be done with it, but in hindsight, it's not a fad. Nor is it a revolution of any kind. It's an overclocked GameCube with a Power Glove on a stick that has a handful of really good games floating atop the cesspool of shit that makes up the majority of the Wii library.

Keep in mind, of course, that these opinions are fueled, in part, by the fact that for two-plus years I haven't been able to find the fucking thing anywhere.
Alexradl's Avatar - Comment posted on 07/02/2008 18:00
Alexradl
Nintendo knows how to market it's products. It's that simple. The Wii has it's place in the industry, but does not fulfill the wants/needs of hardcore gamers. Eventually, the new or casual gamers who bought a Wii are going to want more out of their system. They are going to realize that the Wii can no longer give them what they want and will most likely move on to the PS360

Sure, Nintendo has brought new gamers to the market, but what are they going to do when those new gamers turn hardcore?

The Wii has numerous flaws. The online system is a joke, the controller isn't very accurate and seems like a cheap ad-on, strong third part support is not there (I'm guessing it will be trickling in "soon"), and the hardware is something to laugh about.

Nintendo is always a couple generations behind when it comes to the technology behind their consoles. The Wii is no different. The Wii can be compared to those cheaply made products you see on infomercials at 2:00 in the morning. It's a "spur-of-the-moment" console.

Sure, the Wii isn't a fad...it's a novelty.
Poopface Morty's Avatar - Comment posted on 07/02/2008 18:06
Poopface Morty
"However, as other consoles continue to push the envelope with graphics and online capability, the Wii still falls (intentionally) behind. Do you think it'll hurt Nintendo in the end? Or will they have come up with some new master plan by the time that the difference becomes a deal-breaker?"
They don't need a new master plan. They've been pretty much dominating in demand alone for the past year and a half, with little signs of that momentum slipping up. Yes, they know how to market and that has played a vital role in Wii's success, but I've seen it firsthand when people who don't normally game play games pick up the Wii and they're not just having fun, but an absolute BLAST. Sony and Microsoft are kicking themselves in the ass for not capitalizing on the casual market sooner.

The problem I keep seeing from gamer opinions is that those are always grounded in their long tenured history of being hardcore gamers. Sure, your (general 'your') opinion might be valid when speaking on behalf of gamers, but the general public (gramps and middle aged soccer moms) are just getting introduced to the medium through the Wii and could give a damn about how many polygons can make up a single character model or what the processing power is of their system. Novel gaming concepts will always trump technological know-how anyday.

Besides, I think a year and a half in video game console terms is a pretty good indicator that it is not a fad. All I can remember is Summa's constant flamebait of how the system will be a failure and how the games will be terrible...he may be right on one count (not that I'm going to be the one agreeing with it, I actually enjoy the Wii more than my other systems), but on the system's success, that you cannot argue. And to think, everyone predicted doom and gloom from the day the system name was unveiled. I personally think it is time for those people to stop making predictions at all anymore.
pedrovay2003's Avatar - Comment posted on 07/02/2008 18:15
pedrovay2003
Honestly, even if the Wii died right now, Nintendo's already made so much money from it that it wouldn't matter. They wanted to go their own way with this generation, and they took that risk --- Look at the outcome. Even if you hate Nintendo and the direction the Wii's taken, you can't argue with it's success.

Personally, I think Nintendo is secretly listening to the hardcore gamers and their (our) desires. My prediction is that both the Wii and Nintendo's next console will be fully supported --- The Wii for the casuals and the new console for the hardcores. Either way, everyone will win.

@Alexradl

"Nintendo is always a couple generations behind when it comes to the technology behind their consoles." I don't believe that's completely true --- I wouldn't exactly call the GameCube "a couple generations behind" just because it used a smaller media or something. That console was pretty damn powerful --- More powerful that at least the PS2. If developers wanted to make a game based on raw power and graphics, the GameCube would have been the best choice for such a project.
brainderailment's Avatar - Comment posted on 07/02/2008 18:20
brainderailment
Nintendo has an excellent opportunity to keep up this extreme turnover. All they need to do is come out with something like Wii Fit every six months or so.
John B's Avatar - Comment posted on 07/02/2008 18:26
John B
@ParaParaKing:

What you say is true, but bad gameplay is the fault of short-sighted developers who completely miscalculated the popularity of the Wii. That is not the fault of Nintendo or the Wii, but yet they are always and unfairly what get the blame.

@Alexradl:

Spoken like a true, clueless XB360/PS3 fanboy. Do you and the other elitists get some kind of perverse pleasure out of being condescending to other consoles? They can't keep the damned things in stock because people want them, which means they're doing something right. Try saying that about 2AM infomercials.
Kyousuke Nanbu's Avatar - Comment posted on 07/02/2008 18:26
Kyousuke Nanbu
Wii is a fad, its just one that's taking a long time to die off.

And I say this is a Wii owner.
Alexradl's Avatar - Comment posted on 07/02/2008 18:27
Alexradl
@pedrovay2003:

I was referring to things like the lack of serious online capabilities on the Gamecube and cartridges on the N64 and the lack of a DVD drive on the Wii. You are definitely right, the Gamecube was the most powerful, but things like the mini discs made it seem technologically primitive.
Alexradl's Avatar - Comment posted on 07/02/2008 18:43
Alexradl
I apologize for the double post in advance.

@John B:

I owned a Wii, but sold it 5 months after I purchased it. Is it just me or is the "your a PS3/360 fanboy" argument used anytime someone criticizes the Wii? I didn't see you comment on any of my points, you simply told me I was a fanboy. I never said Nintendo isn't doing anything right. They have done a brilliant job marketing the Wii.
Zombutler's Avatar - Comment posted on 07/02/2008 18:50
Zombutler
WHAT IS THIS??????????



A CENTER FOR ANTS?!!???!!!?????????
Sam Spectre's Avatar - Comment posted on 07/02/2008 19:19
Sam Spectre
I still think the Wii is trash, the Wii Fit just strengthens my opinion.
Novakaine's Avatar - Comment posted on 07/02/2008 19:27
Novakaine
Okay, I'm gonna say this and refrain from the comments because it's getting awful close to fanboy arguments.

Cut the "Wii is not for the hardcore" bullshit. Since when are Zelda, Mario, Metroid, SSB, No More Heroes, Monster Hunter 3, and Fatal Frame not hardcore? I've been gaming for seventeen years, have an extensive knowledge of the industry and professionals, and the Wii is the only system I choose to buy this gen. I simply don't care about the direction of HD gaming and how damned expensive it is to get "the full experience," and the Wii satisfies my needs.
Mxyzptlk's Avatar - Comment posted on 07/02/2008 20:00
Mxyzptlk
Wake up call: The "hardcore gamer" is the minority.
MechaMonkey's Avatar - Comment posted on 07/02/2008 21:20
MechaMonkey
Why do people get paid to make these analyses? Anyone on Destructoid could have said this same stuff ages ago.
Hiltz's Avatar - Comment posted on 07/02/2008 21:27
Hiltz
Nintendo has already had more success with the Wii than the Gamecube and the original Xbox and did so in just little over a a year. In addition, despite the 360's head start, the Wii has even managed to beat it too. That's really impressive.
The next stop is for the Wii to surpass the N64's lifetime sales.

I think third-party support of high quality Wii titles has been mostly lackluster but I think things are finally starting to turn around and will most likely get even better next year especially with games like Mad World and The Conduit.
tincow's Avatar - Comment posted on 07/02/2008 21:29
tincow
Well, even more of a minority because they eat their own. :)

Evidently, I'm not one because I appreciate a console that innovates and isn't just trying to be a mini-PC with a few exclusive titles.

I already have a gaming PC; a 360 offers me next to nothing, and PS3 doesn't seem like such a sweet deal either really.

But I lose my hardcore title if I mention enjoying a little cheap console that allows me to do a lot of unique things I can't readily do on a PC...oh well!
John B's Avatar - Comment posted on 07/02/2008 22:03
John B
But I lose my hardcore title if I mention enjoying a little cheap console that allows me to do a lot of unique things I can't readily do on a PC...oh well!

Welcome to Destructoid, where fanboys leave their humanity and tolerance at the door.
John B's Avatar - Comment posted on 07/02/2008 22:06
John B
@Sam Spectre:

I still think you're an asshat fanboy, and your pointless threadcrap just strengthens my opinion.

:P
Daxelman's Avatar - Comment posted on 07/02/2008 22:19
Daxelman
@Mxyzptlk:

You speak truth.

@DToid:

NOW YOU KNOW HOW MEXICANS AT MACY'S FEEL!
beefmonkey's Avatar - Comment posted on 07/02/2008 22:37
beefmonkey
@Novakaine:

Not that I like to lump games in an "either/or" capacity, but saying that Mario, Zelda, SSB, and Metroid are "hardcore" games gave me a nice chuckle.

Come on man, I bought those games for my 8 year old nephew, is he a "hardcore" gamer???
Rerun the Frail's Avatar - Comment posted on 07/02/2008 22:50
Rerun the Frail
I am still in shock.

Everyone remember, in the 80's Nintendo promised that they would prevent crappy third party games from being published on their systems.

I think now they should prevent crappy first party games as well.

Transformers the Game ( I Don't <3 you. I </3 you!)
Sinnix's Avatar - Comment posted on 07/02/2008 22:58
Sinnix
I have one, I can just never find anything to play on it. I got bored with Zelda and Mario before I even finished them. What are other people playing on this thing?
skruloos's Avatar - Comment posted on 07/02/2008 23:18
skruloos
@beefmonkey

Yes. Mario, Zelda, and Metroid are definitely for the hardcore audience, Metroid in particular. They aren't necessarily the pick up and play games that you would associate with the Hardcore crowd.

Age has nothing to do with it. I have an 8 year old cousin who owns at Halo 3. Why would his age make him any less hardcore?
Hoss's Avatar - Comment posted on 07/03/2008 01:37
Hoss
how quickly people forget the article about "hardcore gamers"
Chilly's Avatar - Comment posted on 07/03/2008 03:55
Chilly
I bet most of the people who say wii = shit because it has less graphics power, think that Final Fantasy 7 was great despite its terrible graphics. Meh, even if casual gamers are jumping in too fast who cares, there are a few good games and stuff that is great on the way and thats why I own a wii. Also have a 360 and I get bored of that.
I wont buy a PS3 until they are last gen.

People forget that not every gamer has a HD ready TV to play these great HD games on, so why bother getting a console for the graphics.
Marioland's Avatar - Comment posted on 07/03/2008 06:02
Marioland
Nintendo got things differently. I don't know if it is right or wrong. Just differently.
The graphics are not top-notch like 360 and ps3 but there are a lot of descent games out there.
The only things that Wii misses is the Capacity and the online implementation. (Online meaning online games because all the other online services are plainly neat.)
Even though there are more thing that the little white console could do without fancy peripherals, Nintendo seems pretty lazy on stirring things.
Still, Wii is a good offer on the Videogame Market.
John B's Avatar - Comment posted on 07/03/2008 07:30
John B
@Sinnix:

- Rock Band
- Guitar Hero III
- Okami (now that it's been ported)
- No More Heroes (awesome game)
- Zack & Wiki (also an awesome game)
- Tiger Woods Golf (try replicating the golf swing on a PS3 or XB360)
- Need for Speed: Carbon (which actually has really nice graphics)

No Mario or Zelda in that list.
Rifter01's Avatar - Comment posted on 07/03/2008 07:42
Rifter01
@Alexradl - "They are going to realize that the Wii can no longer give them what they want and will most likely move on to the PS360."

Man, you are so true, IMO too. My g/f went from a Nintendo fan, (ever since Mario 1, and she owns a Gamecube) and was all excited about the Wii, to now, as she told me, she doesn't care about Wii - and won't touch it, even when I bought her one of her favorite games: Dr. Mario. That says alot to me, and resonates completely with your quote.
galagabug 's Avatar - Comment posted on 07/03/2008 08:13
galagabug
all you care about is your investigatory journalism, you don't care about how many people you leave dead and bloody along the way.
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