games  anime  |  toys
Destructoid is gaming news, community, videos, and sometimes love. Take the tour or jump in with Facebook:

 



It's no secret that America used to suck at 'translating' Japanese box art, especially when the art was usually perfectly fine in the first place. Things are a bit better these days, particularly with games developed in America, but even recent and upcoming titles like the highly anticipated Mass Effect (for Xbox 360) have laughably bad cover/title art. Even though there has been some fairly good art recently, it's going to take a thousand more Okamis and Shadow of the Colossuses to make up for the horrific accident that we call the 'Mega Man I box art debacle of the 1980s'.

Never has the issue of bad American box art been more apparent than in this video (above). It starts off as a simple slide show, first showing the Japanese game art and then following with the American version (as well as some European art). It's all set to an operatic score for maximum impact, and you'll squirm in your chairs as you see the disastrous translations of what were once good game covers.

The second section of the video focuses solely on the Mega Man universe. Of course, the previously mentioned Mega Man I art kicks things off, but the video does not let up. Be warned that as an American citizen and resident, you may blush in embarrassment for your country when viewing this section.

The last two minutes or so of the video are dedicated to American animated versions of popular Capcom properties like Street Fighter, Mega Man, and Darkstalkers. Morrigan calling Demitri a "bat-faced fool" and then blasting him with a fireball has to be one of the worst moments in animation history.

Lastly, no collection of bad American translation would be complete without a little Link (The Legend of Zelda) action. The video maker put just enough in to really sum things up towards the end. Really, it speaks for itself.

Was there ever good American box art? Should America make a response video?

Continue: More Mega Man stories





prev
next 50 comments

73 comments | showing # 1 to 50

Snaileb 's Avatar - Comment posted on 06/26/2007 10:05
Snaileb
Morrigan sounds like Jim Sterling.

Succubus..
Snaileb 's Avatar - Comment posted on 06/26/2007 10:09
Snaileb
Also to watch all the above shows and more game related shows, go to peekvid for all of that tasty stuff.
Dale North's Avatar - Comment posted on 06/26/2007 10:10
Dale North
I forgot how bad Keith Courage was. It's like 'spit out your soda' bad
Rockvillian's Avatar - Comment posted on 06/26/2007 10:21
Rockvillian
It makes sense marketing-wise, the Japanese art style still hadn't gained mass popularity over here. We were still in D&D/Fantasy novel cover art phase. Dark, dark times.
iliketuna's Avatar - Comment posted on 06/26/2007 10:22
iliketuna
i actually thought that the first minute or so showed improvements over the japanese versions
PappaDukes's Avatar - Comment posted on 06/26/2007 10:22
PappaDukes
I can't add comments on this thread!
morbo47's Avatar - Comment posted on 06/26/2007 10:23
morbo47
In a lot of those cases I had to look at the language of the box to know which one I was supposed to think was cooler. In some, I thought the Japanese was actually the laughably bad one. I think in those cases it was clear why the art was replaced.

Mass Effect is technically a Canadian game though. I know it's being published by Microsoft, so maybe that's why you mentioned it, but I don't think that means they're the ones who produced the cover. Not that I'm defending it, though I don't see anything wrong with it. Maybe I'm just really bad at judging the crappiness of covers. My Fine Arts degree probably shot that part of my brain.
PappaDukes's Avatar - Comment posted on 06/26/2007 10:27
PappaDukes
Is this thing on??
savagesaladin's Avatar - Comment posted on 06/26/2007 10:30
savagesaladin
I kind of like the American art on most of those. It made the characters more manly. Even the women were more manly...
PappaDukes's Avatar - Comment posted on 06/26/2007 10:34
PappaDukes
Wow, only in Amerika can you get box cover art that makes Mega Man look like Mega Pedofile. But, in Amerika's defense, in Japan, Mega Man barely looked 12... DEBATE TO THE DEATH!
FiZ's Avatar - Comment posted on 06/26/2007 10:34
FiZ
Most of the box art was marketing decisions. Rock has it right that America still had a very D&D cover-art theme to our fantasy material and for anything futuristic, we were still hung up on Tron, the T-1000, Robocop, etc.

Although I have no specific examples to cite, the American hacking of Japanese culture for marketing is no worse than the opposite situation. If I remember correctly, Transformers got pretty mutilated in translation to Japan. Not to mention all the kana you see on American clothing that says something vulgar (yet most of us are oblivious), the same happens in Japan. A friend of mine visited and saw people wearing shirts that literally said things like "Fuck God in the face. He can't do this to me." and the wearer had no clue. They thought these were popular American catch-phrases.

Rest assured, the culture hacking works both ways.
DoctorEuphony's Avatar - Comment posted on 06/26/2007 10:34
DoctorEuphony
Ok , I gotta say the US River City Ransom looked better. and at least the Dragon Quest/Warrior box art is more of a taste issue since ours wasn't half bad either. The rest, yeah....I dunno what happened in translation there. Good God, lookit what we did to Athena in Psycho Soldier!!!
PappaDukes's Avatar - Comment posted on 06/26/2007 10:35
PappaDukes
OK, that above comment of mine took almost 10 minutes to post. When I clicked add comment, nothing would get posted. I could post other comments, but not that above one until I changed the spelling of "America" and "Pedofile"
PappaDukes's Avatar - Comment posted on 06/26/2007 10:36
PappaDukes
Seriously. Try posting a comment with the CORRECT spelling of "pedofile". It won't work.
PappaDukes's Avatar - Comment posted on 06/26/2007 10:36
PappaDukes
That is a story in itself. Maybe I should alter Jim Sterling!
PappaDukes's Avatar - Comment posted on 06/26/2007 10:37
PappaDukes
Alter = Alert... MORE COFFEE!
JonDarkwood's Avatar - Comment posted on 06/26/2007 10:44
JonDarkwood
PappaDukes wins at commenting.

I honestly think that even though The Legend of Zelda had some terrible dialogue, it looks like a lot of thought was put into the animation. There are so many subtle good moments that could've just been half-assed that weren't.
BahamutZero's Avatar - Comment posted on 06/26/2007 10:52
BahamutZero
at least we don't say crisp
BahamutZero's Avatar - Comment posted on 06/26/2007 10:53
BahamutZero
or biscuit
s0lesurviv0r's Avatar - Comment posted on 06/26/2007 10:54
s0lesurviv0r
God, seeing any of the american capcom cartoons makes me want to fucking kill something. I'm so glad we've improved a bit.

Necros's Avatar - Comment posted on 06/26/2007 10:58
Necros
Those cartoons were way too painful to watch without clawing my eyes out.
JayTapp's Avatar - Comment posted on 06/26/2007 11:00
JayTapp
I don't find the cover art of Mass Effect particulary bad or good.

Of cours the Mega Man 2 cover is heresy :)
tcgiant's Avatar - Comment posted on 06/26/2007 11:04
tcgiant
I was totally with the American box art until Psycho Soldier and Dragon Power.

Seriously, why does Athena Asamiya all of a sudden look like Deanna Troi?
DrNutt's Avatar - Comment posted on 06/26/2007 11:05
DrNutt
Wow, I really thought the comments page was going to be full of angry Otakus cursing us American pig-dog baka-gaijins. But seriously, I think the tone of the story was pretty harsh, considering that some of those weren't half bad. I mean, I thought the first Dragon Quest was pretty much an improvement, though I still don't get why the name had to change.

The matter of preference was already stated, but I think I should just point out how terribly games would have sold here if they retained their original anime style box art. As gamers now in our 20s and 30s, we are mature enough to know that that style can be cool, and that it doesn't equal a "kid game." But would we have wanted a Mega Man game if it looked like something our mom would be glad to buy us?

I'd also like to point out that most of the Japanese "box art" didn't appear to be box art at all, so the whole comparison was pretty much crap.

One more thing. At the time, was there even enough US fan base for Ranma 1/2 to even have a US release of the Super NES game? Or was that one of those games apparently just imported for weirdness' sake?
BluDesign's Avatar - Comment posted on 06/26/2007 11:06
BluDesign
Let's test this out...

I'm no America pedophile guy,

But I think the cultural denial thing with Japan stemmed from US-Japan trade embargoes back in the 80's. I don't remember the specifics of it, but we weren't doing much trade with Japan through most of the 80's.

So, I'd reason that these companies pulled all the stops to hide their Japanese origins.
BluDesign's Avatar - Comment posted on 06/26/2007 11:09
BluDesign
Well, that worked... Now I'll just wait for my name to pop up in Google with those two keywords associated with it and I'm set.

Ranma 1/2 was released as a game in the US. It came out here in the states about the same time Viz started releasing the OAV's the first series, and the movies.
Kaikara's Avatar - Comment posted on 06/26/2007 11:09
Kaikara
God the Athena to Psycho Soldier one.....I swear I'd never guess they were the same game! It's also funny how the NES Dragonball game got converted to 'Dragon Power' before it became stupidly popular in the West lol....
Topher Cantler's Avatar - Comment posted on 06/26/2007 11:11
Topher Cantler
Every second of that makes me want to vomit.
Kaikara's Avatar - Comment posted on 06/26/2007 11:15
Kaikara
Another thing I really hate about most US boxart is there always has to be some sort of action going on. Sometimes it's better to have a plain and simple background- take for example the Final Fantasy series. Japan and Europe have just the white background and the logo + mini artwork. US has to have some sort of montage of all the characters in some sort of constipated battle stance. US marketers just don't understand sometimes simple is better!!!
PSIq0ut's Avatar - Comment posted on 06/26/2007 11:21
PSIq0ut
wow....I love how Morrigan and Dimitri would agree to be on a chat show in the first place.
sbshootme's Avatar - Comment posted on 06/26/2007 11:29
sbshootme
hahahaha "BISOOOON!!"
morbo47's Avatar - Comment posted on 06/26/2007 11:33
morbo47
@wsninja

Apparently. You heard it here first!
NeoGutsman's Avatar - Comment posted on 06/26/2007 11:35
NeoGutsman
A LOT of those package designs are European, not just American.
Altair78's Avatar - Comment posted on 06/26/2007 11:41
Altair78
Wow... it's so horrible that I remember all of the Mega Man covers... I feel so old and I'm only 28.

But yeah, all the covers for mega man was just horrible. Half the robots looked constipaded and the others looked like they didn't even know what gender they were supposed to be. I love the Breath of Fire series, and that cover was just as bad. And what was up with the blue bomberman... really?

As for the animated stuff... I actually remember some of the American Street Fighter stuff. Horrible... really... seeing Guile trow a sonic boom... through a helmet... into space. Whoever thought that up needed to get shot... in the nuts... with a rocket launcher.

...twice...
shipero's Avatar - Comment posted on 06/26/2007 11:44
shipero
I liked the Earthbound cover art, thought it fit well with the game, I also liked the claymation style art in the guide book that came with it.

Also, when did that darkstalker cartoon air and on what channel? This is the first time I've ever heard of it.
DJDuffy 's Avatar - Comment posted on 06/26/2007 11:45
DJDuffy
this video ruins my childhood dreams! it burrrrnzz!
Altair78's Avatar - Comment posted on 06/26/2007 11:49
Altair78
But yeah... street fighter on the USA network when they had the USA cartoon express with that, pacman (that box cover made me vomit in my mouth a little), smurfs, and other oldie-but-lousy animations. I don't even know where the hell the threw up that darkstalkers thing from (the anime OAV that came out some time ago was just as bad to me... cus seeing a character surf in space on his sword doesn't cut it IMO).

Though I did watch a lot of that Zelda cartoon... being all apart of the Super Mario Super Show...

(Damnit... is a 28-year-old supposed to feel like 50!?!)

Good times... good times...
savagesaladin's Avatar - Comment posted on 06/26/2007 11:49
savagesaladin
It is spelled "America" not "Amerika". Why the "k"? I know everybody hates America but that doesn't mean there aren't Americans on this site.
savagesaladin's Avatar - Comment posted on 06/26/2007 11:53
savagesaladin
If you look at box art from the 1980's you'll notice it has some hand drawn action going on. Like the box art from my favorite movie, Big Trouble in Little China.

[img][http://imagecache2.allposters.com/images/pic/MG/189216~Big-Trouble-in-Little-China-Posters.jpg/img]

Thats just how it was. I actually like that classic action packed box art. When I get enough money I'm going to have someone paint a portrait of me doing something like this.
savagesaladin's Avatar - Comment posted on 06/26/2007 11:54
savagesaladin
Ooops, here

PappaDukes's Avatar - Comment posted on 06/26/2007 11:55
PappaDukes
pedophile!
PappaDukes's Avatar - Comment posted on 06/26/2007 11:55
PappaDukes
huZzah! It's fixed(Whatever the hell was broked!) Now I can express myself freely, and grammatically correct!
PappaDukes's Avatar - Comment posted on 06/26/2007 11:58
PappaDukes
@savagesaladin

Thanks, I know how America is spelled, and I didn't know putting a "k" in America meant you hated it. I will remember that for future posts. However, I put a "k" in there because I was trying to post a comment, and when I hit "add comment" it didn't post the comment. Now it appears everything is back to normal. So I will return to my regular, non-American-hating posts.
SpaceBird's Avatar - Comment posted on 06/26/2007 12:07
SpaceBird
I love the American Breath of Fire art
BigPopaGamer's Avatar - Comment posted on 06/26/2007 12:09
BigPopaGamer
I thought that the Breath of Fire and Dragon Warrior series actually improved. No question the anime were horrible translations and as already previously stated, Mega Man was just god awful. I do agree with shipero about the Earthbound art.
imbeta's Avatar - Comment posted on 06/26/2007 12:16
imbeta
just visit ENGRISH for a while, then you'll feel better... at who copies who.

For good measure... let's start here: http://hg101.classicgaming.gamespy.com/japanboxes/japanboxes.htm
Justin Villasenor's Avatar - Comment posted on 06/26/2007 12:24
Justin Villasenor
Ugh, that Pac-Man cover was pretty bad.
Ninjajuice66's Avatar - Comment posted on 06/26/2007 12:34
Ninjajuice66
The first several American covers were actually pretty nice, in a cheesy Fabio meets Dungeons and Dragons sort of way. Still, at least it didn't have midget Gohans like the Japaneses versions.
prev next 50 comments

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!

 
New on Destructoid.TV play all videos

Loading
Loading Destructoid Videos


    Win this!
    Dive in! meetup+play for a chance to win a PC

    Dtoid Twitter    Got news?   tips@destructoid.com

    Reviews & Previews
    Assassin's Creed 2 review
    Crossfire Remote Pistol review
    Resident Evil: The Darkside Chronicles review
    Left 4 Dead 2 review
    Call of Duty: Modern Warfare Reflex review
    more reviews
    Driver
    Avatar
    GT Racing Motor Academy
    Bad Company 2 beta dishes out meaningful experiences
    Legend of Zelda Spirit Tracks
    more previews


    - The Dtoid Army is 51082 strong -

    Showing Cblogs with 3+ faps   show all

    Call for entries: do the wrong thing

    New to Dtoid? Read the survival guide




     Originals
    Chad Concelmo: The tragic history of the videogame turkey





















    More Destructoid Originals




     Popular now more






















    Team Destructoid   tips@destructoid.com
    Nick Chester
    Editor-in-Chief
    Niero
    Founder, publisher
    Jim Sterling
    Reviews Editor
    Hamza Aziz
    Community Manager
    Dale North
    News Editor
    Rey Gutierrez
    Video editor & director
    Anthony Burch
    Features Editor
    Colette Bennett
    Tom Fronczak Brad Nicholson
    Ashley Davis Ben Perlee
    Conrad
    Zimmerman
    Chad Concelmo
    Jonathan Holmes Jonathan Ross
    Brad Rice Jordan Devore
    Will Maddock Matthew Razak
    Dyson Joseph Leray
    Topher Cantler Samit Sarkar
         
      Dexter
    Adam Dork
    Daniel Lingen
    Hollie Bennett
    Joe Burling
    Mikey
    Stella Wong

    Josh Tolentino




     

     
      get involved

    register or login
    post a blog
    post a forum
    enter a contest
    contribute a news tip
    suggest a feature
    be a guest editor
    support

    new member's guide
    login assistance
    tech support
    report abuse
    email our editors
    read our dev blog
    nuclear crisis?
    keep in touch

    RSS feed
    Twitter
    Facebook
    Myspace
    Flickr
    Game nights
    Meetup+play online
    seriously

    about Destructoid
    advertising
    terms of use
    privacy policy
    jobs at MM
    buy our crap
    our network

    Tomopop
    Japanator
    Despingation?




    Destructoid is an independently-run publication forged by our love of video games and the gaming community's need of accountable enthusiast press
    living the dream since March 16, 2006