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Home Japan updates

America fails at game art, packaging, and animation

9:58 AM on 06.26.2007, Dale North 74 comments

     Japan
It's no secret that America used to suck at 'translating' Japanese box art, especially when the art was usually perfectly fine in the first place. Things are a bit better these days, particularly with games developed in America, but even recent and upcoming titles like the highly anticipated Mass Effect (for Xbox 360) have laughably bad cover/title art. Even though there has been some fairly good art recently, it's going to take a thousand more Okamis and Shadow of the Colossuses to make up for the horrific accident that we call the 'Mega Man I box art debacle of the 1980s'.

Never has the issue of bad American box art been more apparent than in this video (above). It starts off as a simple slide show, first showing the Japanese game art and then following with the American version (as well as some European art). It's all set to an operatic score for maximum impact, and you'll squirm in your chairs as you see the disastrous translations of what were once good game covers.

The second section of the video focuses solely on the Mega Man universe. Of course, the previously mentioned Mega Man I art kicks things off, but the video does not let up. Be warned that as an American citizen and resident, you may blush in embarrassment for your country when viewing this section.

The last two minutes or so of the video are dedicated to American animated versions of popular Capcom properties like Street Fighter, Mega Man, and Darkstalkers. Morrigan calling Demitri a "bat-faced fool" and then blasting him with a fireball has to be one of the worst moments in animation history.

Lastly, no collection of bad American translation would be complete without a little Link (The Legend of Zelda) action. The video maker put just enough in to really sum things up towards the end. Really, it speaks for itself.

Was there ever good American box art? Should America make a response video?

Next page: More Mega Man stories




Dale North's Avatar
Dale North at 06/26/2007 10:10
I forgot how bad Keith Courage was. It's like 'spit out your soda' bad
Rockvillian's Avatar
Rockvillian at 06/26/2007 10:21
It makes sense marketing-wise, the Japanese art style still hadn't gained mass popularity over here. We were still in D&D/Fantasy novel cover art phase. Dark, dark times.
PappaDukes's Avatar
PappaDukes at 06/26/2007 10:21
iliketuna's Avatar
iliketuna at 06/26/2007 10:22
i actually thought that the first minute or so showed improvements over the japanese versions
PappaDukes's Avatar
PappaDukes at 06/26/2007 10:22
I can't add comments on this thread!
PappaDukes's Avatar
PappaDukes at 06/26/2007 10:23
morbo47's Avatar
morbo47 at 06/26/2007 10:23
In a lot of those cases I had to look at the language of the box to know which one I was supposed to think was cooler. In some, I thought the Japanese was actually the laughably bad one. I think in those cases it was clear why the art was replaced.

Mass Effect is technically a Canadian game though. I know it's being published by Microsoft, so maybe that's why you mentioned it, but I don't think that means they're the ones who produced the cover. Not that I'm defending it, though I don't see anything wrong with it. Maybe I'm just really bad at judging the crappiness of covers. My Fine Arts degree probably shot that part of my brain.
PappaDukes's Avatar
PappaDukes at 06/26/2007 10:27
Is this thing on??
savagesaladin's Avatar
savagesaladin at 06/26/2007 10:30
I kind of like the American art on most of those. It made the characters more manly. Even the women were more manly...
PappaDukes's Avatar
PappaDukes at 06/26/2007 10:34
Wow, only in Amerika can you get box cover art that makes Mega Man look like Mega Pedofile. But, in Amerika's defense, in Japan, Mega Man barely looked 12... DEBATE TO THE DEATH!
FiZ's Avatar
FiZ at 06/26/2007 10:34
Most of the box art was marketing decisions. Rock has it right that America still had a very D&D cover-art theme to our fantasy material and for anything futuristic, we were still hung up on Tron, the T-1000, Robocop, etc.

Although I have no specific examples to cite, the American hacking of Japanese culture for marketing is no worse than the opposite situation. If I remember correctly, Transformers got pretty mutilated in translation to Japan. Not to mention all the kana you see on American clothing that says something vulgar (yet most of us are oblivious), the same happens in Japan. A friend of mine visited and saw people wearing shirts that literally said things like "Fuck God in the face. He can't do this to me." and the wearer had no clue. They thought these were popular American catch-phrases.

Rest assured, the culture hacking works both ways.
DoctorEuphony's Avatar
DoctorEuphony at 06/26/2007 10:34
Ok , I gotta say the US River City Ransom looked better. and at least the Dragon Quest/Warrior box art is more of a taste issue since ours wasn't half bad either. The rest, yeah....I dunno what happened in translation there. Good God, lookit what we did to Athena in Psycho Soldier!!!
PappaDukes's Avatar
PappaDukes at 06/26/2007 10:35
OK, that above comment of mine took almost 10 minutes to post. When I clicked add comment, nothing would get posted. I could post other comments, but not that above one until I changed the spelling of "America" and "Pedofile"
PappaDukes's Avatar
PappaDukes at 06/26/2007 10:36
Seriously. Try posting a comment with the CORRECT spelling of "pedofile". It won't work.
PappaDukes's Avatar
PappaDukes at 06/26/2007 10:36
That is a story in itself. Maybe I should alter Jim Sterling!
PappaDukes's Avatar
PappaDukes at 06/26/2007 10:37
Alter = Alert... MORE COFFEE!
JonDarkwood's Avatar
JonDarkwood at 06/26/2007 10:44
PappaDukes wins at commenting.

I honestly think that even though The Legend of Zelda had some terrible dialogue, it looks like a lot of thought was put into the animation. There are so many subtle good moments that could've just been half-assed that weren't.
BahamutZero's Avatar
BahamutZero at 06/26/2007 10:52
at least we don't say crisp
BahamutZero's Avatar
BahamutZero at 06/26/2007 10:53
or biscuit
s0lesurviv0r's Avatar
s0lesurviv0r at 06/26/2007 10:54
God, seeing any of the american capcom cartoons makes me want to fucking kill something. I'm so glad we've improved a bit.

Necros's Avatar
Necros at 06/26/2007 10:58
Those cartoons were way too painful to watch without clawing my eyes out.
JayTapp's Avatar
JayTapp at 06/26/2007 11:00
I don't find the cover art of Mass Effect particulary bad or good.

Of cours the Mega Man 2 cover is heresy :)
tcgiant's Avatar
tcgiant at 06/26/2007 11:04
I was totally with the American box art until Psycho Soldier and Dragon Power.

Seriously, why does Athena Asamiya all of a sudden look like Deanna Troi?
DrNutt's Avatar
DrNutt at 06/26/2007 11:05
Wow, I really thought the comments page was going to be full of angry Otakus cursing us American pig-dog baka-gaijins. But seriously, I think the tone of the story was pretty harsh, considering that some of those weren't half bad. I mean, I thought the first Dragon Quest was pretty much an improvement, though I still don't get why the name had to change.

The matter of preference was already stated, but I think I should just point out how terribly games would have sold here if they retained their original anime style box art. As gamers now in our 20s and 30s, we are mature enough to know that that style can be cool, and that it doesn't equal a "kid game." But would we have wanted a Mega Man game if it looked like something our mom would be glad to buy us?

I'd also like to point out that most of the Japanese "box art" didn't appear to be box art at all, so the whole comparison was pretty much crap.

One more thing. At the time, was there even enough US fan base for Ranma 1/2 to even have a US release of the Super NES game? Or was that one of those games apparently just imported for weirdness' sake?
BluDesign's Avatar
BluDesign at 06/26/2007 11:06
Let's test this out...

I'm no America pedophile guy,

But I think the cultural denial thing with Japan stemmed from US-Japan trade embargoes back in the 80's. I don't remember the specifics of it, but we weren't doing much trade with Japan through most of the 80's.

So, I'd reason that these companies pulled all the stops to hide their Japanese origins.
BluDesign's Avatar
BluDesign at 06/26/2007 11:09
Well, that worked... Now I'll just wait for my name to pop up in Google with those two keywords associated with it and I'm set.

Ranma 1/2 was released as a game in the US. It came out here in the states about the same time Viz started releasing the OAV's the first series, and the movies.
Kaikara's Avatar
Kaikara at 06/26/2007 11:09
God the Athena to Psycho Soldier one.....I swear I'd never guess they were the same game! It's also funny how the NES Dragonball game got converted to 'Dragon Power' before it became stupidly popular in the West lol....
Topher Cantler's Avatar
Topher Cantler at 06/26/2007 11:11
Every second of that makes me want to vomit.
Kaikara's Avatar
Kaikara at 06/26/2007 11:15
Another thing I really hate about most US boxart is there always has to be some sort of action going on. Sometimes it's better to have a plain and simple background- take for example the Final Fantasy series. Japan and Europe have just the white background and the logo + mini artwork. US has to have some sort of montage of all the characters in some sort of constipated battle stance. US marketers just don't understand sometimes simple is better!!!
PSIq0ut's Avatar
PSIq0ut at 06/26/2007 11:21
wow....I love how Morrigan and Dimitri would agree to be on a chat show in the first place.
sbshootme's Avatar
sbshootme at 06/26/2007 11:29
hahahaha "BISOOOON!!"
morbo47's Avatar
morbo47 at 06/26/2007 11:33
@wsninja

Apparently. You heard it here first!
NeoGutsman's Avatar
NeoGutsman at 06/26/2007 11:35
A LOT of those package designs are European, not just American.
Altair78's Avatar
Altair78 at 06/26/2007 11:41
Wow... it's so horrible that I remember all of the Mega Man covers... I feel so old and I'm only 28.

But yeah, all the covers for mega man was just horrible. Half the robots looked constipaded and the others looked like they didn't even know what gender they were supposed to be. I love the Breath of Fire series, and that cover was just as bad. And what was up with the blue bomberman... really?

As for the animated stuff... I actually remember some of the American Street Fighter stuff. Horrible... really... seeing Guile trow a sonic boom... through a helmet... into space. Whoever thought that up needed to get shot... in the nuts... with a rocket launcher.

...twice...
shipero's Avatar
shipero at 06/26/2007 11:44
I liked the Earthbound cover art, thought it fit well with the game, I also liked the claymation style art in the guide book that came with it.

Also, when did that darkstalker cartoon air and on what channel? This is the first time I've ever heard of it.
DJDuffy 's Avatar
DJDuffy at 06/26/2007 11:45
this video ruins my childhood dreams! it burrrrnzz!
Altair78's Avatar
Altair78 at 06/26/2007 11:49
But yeah... street fighter on the USA network when they had the USA cartoon express with that, pacman (that box cover made me vomit in my mouth a little), smurfs, and other oldie-but-lousy animations. I don't even know where the hell the threw up that darkstalkers thing from (the anime OAV that came out some time ago was just as bad to me... cus seeing a character surf in space on his sword doesn't cut it IMO).

Though I did watch a lot of that Zelda cartoon... being all apart of the Super Mario Super Show...

(Damnit... is a 28-year-old supposed to feel like 50!?!)

Good times... good times...
savagesaladin's Avatar
savagesaladin at 06/26/2007 11:49
It is spelled "America" not "Amerika". Why the "k"? I know everybody hates America but that doesn't mean there aren't Americans on this site.
savagesaladin's Avatar
savagesaladin at 06/26/2007 11:53
If you look at box art from the 1980's you'll notice it has some hand drawn action going on. Like the box art from my favorite movie, Big Trouble in Little China.

[img][http://imagecache2.allposters.com/images/pic/MG/189216~Big-Trouble-in-Little-China-Posters.jpg/img]

Thats just how it was. I actually like that classic action packed box art. When I get enough money I'm going to have someone paint a portrait of me doing something like this.
savagesaladin's Avatar
savagesaladin at 06/26/2007 11:54
Ooops, here

PappaDukes's Avatar
PappaDukes at 06/26/2007 11:55
pedophile!
PappaDukes's Avatar
PappaDukes at 06/26/2007 11:55
huZzah! It's fixed(Whatever the hell was broked!) Now I can express myself freely, and grammatically correct!
PappaDukes's Avatar
PappaDukes at 06/26/2007 11:58
@savagesaladin

Thanks, I know how America is spelled, and I didn't know putting a "k" in America meant you hated it. I will remember that for future posts. However, I put a "k" in there because I was trying to post a comment, and when I hit "add comment" it didn't post the comment. Now it appears everything is back to normal. So I will return to my regular, non-American-hating posts.
SpaceBird's Avatar
SpaceBird at 06/26/2007 12:07
I love the American Breath of Fire art
BigPopaGamer's Avatar
BigPopaGamer at 06/26/2007 12:09
I thought that the Breath of Fire and Dragon Warrior series actually improved. No question the anime were horrible translations and as already previously stated, Mega Man was just god awful. I do agree with shipero about the Earthbound art.
imbeta's Avatar
imbeta at 06/26/2007 12:16
just visit ENGRISH for a while, then you'll feel better... at who copies who.

For good measure... let's start here: http://hg101.classicgaming.gamespy.com/japanboxes/japanboxes.htm
Justin Villasenor's Avatar
Justin Villasenor at 06/26/2007 12:24
Ugh, that Pac-Man cover was pretty bad.
Ninjajuice66's Avatar
Ninjajuice66 at 06/26/2007 12:34
The first several American covers were actually pretty nice, in a cheesy Fabio meets Dungeons and Dragons sort of way. Still, at least it didn't have midget Gohans like the Japaneses versions.
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