Man, that's kind of sad. I've had ATI stuff in my PC rigs for a long time. And remember the ATI logo on our GameCube systems? It's all over now as AMD, owner of the popular graphics accelerators and technology line, has decided to pull the plug on the ATI brand. After 25 years the name will disappear from their products. The company cites the higher consumer awareness of AMD over ATI. That's debatable. Or not. They'd know better than I.
"[The] combination of AMD and Radeon actually proved to be a stronger combination than ATI and Radeon in the minds of processor-aware consumers, by a statistically significant amount," says marketing VP John Volkmann.
The cards will keep the "Radeon" name, but you will no longer see that red boxed logo on their products. The 6000 series of Radeon cards will be first to drop the branding.
AMD to kill off ATI name [GamesIndustry]
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Contest:
5:20 PM on 08.31.2010 | 
I've never owned an ATI card but I do think my next card will be "AMD" as my Nvidia card has cused some insane issues in games.
also, as ATi>nVidia but Intel>AMD it might help at the AMD brand to be asociated with the great quality of their GPUs
I love HD porn too!
I completely disagree however with the statement that AMD is now synonymous with radeon cards. Myself and friends always refer to them as ATI cards however it will have no effect on the gfx card I select next time.
@Nitex I decided to get mine due to it being one of the few cards to support DX11 at the time and in fairness their drivers are much better than the horror stories I've read in the past.
These days I wouldn't let the chipset supplier sway my choice but just look at the raw price/performance ratio, benchmarks and warranty.
Think about it this way, if you have a laptop with an intel sticker, it will also have either an AMD or Nvidia sticker for the graphics. Consumer logic will think that two stickers of the same brand will mean better compatibility/performance, so those laptops bundled with AMD cpu + AMD gpu will sell more than other possible combinations.
Maybe with this AMD will finally make a profit. They have been leaking billions most quarters over the last few years.
Either way, the name change doesn't bother me. I'm too busy being apprehensive of the potential future Atlus business
http://en.wikipedia.org/wiki/Advanced_Micro_Devices#IBM_PC_and_the_x86_architecture
In any case, I always picked AMD and ATI over Intel and Nvidia whenever I had a choice, and I guess I'll continue to do so.
Now about the name change, when I think AMD, I think shitty processors. Phenom series sucks, compared to i7s. Before all this name changing, it was easy for me to say that I hate AMD, and people knew I was thinking processors not video cards. But now thats not the case.
That said, I have an ATI card now and I hate the damn thing. I had an nvidia before and I'm going back to nvidia next time too.
Hold On. Let me diverge for a minuet.
Can anyone confirm on pron being on Blu Ray yet?
Good decision.
Maybe it's due to the backlash for the HORRENDOUS drivers they've released recently. 10.7 anyone?
ATI has done downhill since AMD bought them out and ran both the processors and video cards into the ground. People can bitch about nvidia for 3d all they like... Nvidia's drivers are still far more stable than any code ATI has managed to scrap together for a last minute release.
I'm on a HD 4890 right now and I can guarantee people my next card will be nvidia again. I still remember my old ATI Rage 128 Pro, Radeon 9600, and x1950 Pro but the company has lost me since the HD 2000s bombed. The HD 4890 was good for the money but I still can't upgrade my drivers due to borderlands issues.
Also, ATI was a Canadian company, bought by an American one, and a few years later they even kill the name. Typical.
For me it's been a while since everytime I get to download new drivers I find strange having to go to AMD's website.
Good luck, AMD! Still liking my 5770 as a workhorse although your single-slot 5770s are making it look like it's viciously gangbanging my mobo.
Hah. No.
ATI's 5xxx series blew nvidia out the water and nvidia still haven't been able to recover.
"Ati is better because it's better. Fuck proof, I'm right."
See I can make stupid comments too. Doesn't change the fact that while the performance advantage goes back and forth between ATI and Nvidia depending on the card, ATI always screws up on the drivers. Some game always has massive issues with a driver release, open GL support has been absolute garbage forever, and ATI frankly doesn't care. Anyone remember the HD 2000s and their drivers?
At least the positive thing about all this is that there's just 1 brand I can avoid buying instead of two brands to watch out for.
Sorry kiddies, but there are facts and then there's the stupid shit that comes out of your mouths.