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Almost 2/3 of Americans play videogames

12:24 PM on 12.13.2007 // Dale North
  @DaleNorth

According to the NPD report called Expanding the Games Market, 63 percent of Americans play some type of videogame on some type of device.

From the online survey of 5,000, it was discovered that males 18-34 are the hardcore gamers, and above and below those ages are filled out with casual gamers -- more and more of which are women. Most of those surveyed said that their weekly playing habits are about the same as last year's, though thirty percent say they play more this year. 

“The new type of game experiences brought to the market over the past several years are succeeding in reaching a broader audience, said NPD analyst Anita Frazier in a statement. "The challenge for the industry is that consumers are a fickle group, and with the great variety of options pulling at their limited free time, they're going to be easily distracted unless something really compels them to stay with gaming.”

It may be because I write for a games Web site, but I don't think I know anyone who doesn't play games. These days, saying you don't play games is like saying that you don't watch movies or listen to music. I'm glad, as this equals some kind of job security for myself and my co-workers. 

[Via Next-Gen.biz




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