Good timing! Having just heard quite a lot from Jim about the current status of Aliens: Colonial Marines, PAX East attendees will have the opportunity to try the game out for themselves. On top of this and Hell Yeah! Wrath of the Dead Rabbit, which I recommend seeing, the Sega booths (#448 and #548) will have:
By now, you're probably wondering about that Aliens bandana. Sega will be bringing Facehugger ones as well, plus Chainsaw Poo hats, Sega lollipops and magnets, Jet Set Radio buttons, tote bags for anyone with a Sega outfit or tattoo, and more swag that's yet to be revealed. In short: you'll want to stop by.