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Alan Wake PC recoups costs within 48 hours photo

Oh PC gaming, that hotbed of piracy where developers can never make any money. That's where Remedy was able to make back all of its porting and marketing costs for Alan Wake within a 48-hour period. DAT PIRACY!

The game became a number one bestseller on Steam and has done very well for a game that snubbed the PC for two years. So much for Microsoft's assertion that the game wouldn't work on computers

"We are very happy with the sales and hitting #1 on Steam at launch was nothing short of amazing," revealed Remedy’s Aki Järvilehto on the studio forums. "We recouped our development and marketing expenses during the first 48 hours. And yes, we’re certainly very excited about PC."

Great to hear! Always loved Alan Wake, so I'm pleased to see it's having a second lease of life, especially with the XBLA spin-off in tow. 

Alan Wakes Up A Rich Man [Rock, Paper, Shotgun]








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67 comments | showing # 1 to 50
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next 50 comments

tehTommy's Avatar - Comment posted on 02/20/2012 13:33
tehTommy
Well done, PC gamers.
caraleo's Avatar - Comment posted on 02/20/2012 13:34
caraleo
one Steam to rule them all
Gorescream's Avatar - Comment posted on 02/20/2012 13:36
Gorescream
you don good man. you don good.
Icipher's Avatar - Comment posted on 02/20/2012 13:36
Icipher
One of the reasons i bought this was to help make a point to them.
Jinx 01's Avatar - Comment posted on 02/20/2012 13:37
Jinx 01
I was thrilled to hear this. High Moon should pay attention and give us a proper port of the new Transformers game.
dgschrei's Avatar - Comment posted on 02/20/2012 13:39
dgschrei
Now wouldn't it be funny if the game actually outsold the 360 version? Get to it Steam users.
I would definately buy it, if the 360 version wasn't already lying on my shelf. Might still get the PC version in a sale though.

Just goes to show you that PC is far from dead. In fact, I can't remember a time where PC was as alive as it is now. With Free to play, all the MMOs, Everything on Steam there's already a bigger offering than on any of the three consoles and if you were to factor in all the Facebook games (not my thing, but it is highly popular) there just wouldn't be any contest.
Sweaty Dungus's Avatar - Comment posted on 02/20/2012 13:41
Sweaty Dungus
The only reason they snubbed PC in the first place wasn't because they didn't think it would do well, it was because according to Microsoft the game was too much of a 'spectacle' to play without the luxury of a coach and a giant tv.

Too bad the story ended up being nonsense that went nowhere fast
Mr Andy Dixon's Avatar - Comment posted on 02/20/2012 13:43
Mr Andy Dixon
Hot damn, that's impressive.
Themuad's Avatar - Comment posted on 02/20/2012 13:47
Themuad
Do you all hear that? Its the sound of an executive thinking about what consol exclusive game they want to bring to pc now.
tekbunny's Avatar - Comment posted on 02/20/2012 13:49
tekbunny
master racing all the way to the finish line, gentlemen.

and what jinx said. i don't care what bullshit excuse you have, if rayman and alan wake can come to pc, and guild wars 2 go from pc to console, then do it.

or as justin beiber would say; never say never.

and icipher, you're a fucking hero. most of us douchebags just boycott to make a point.
TechnicolorDewDrop's Avatar - Comment posted on 02/20/2012 13:50
TechnicolorDewDrop
Even elitist PC gamers will lower their standards and buy the Stephen King knockoff.
x Normality x's Avatar - Comment posted on 02/20/2012 13:52
x Normality x
Rented on 360, Bought on PC..... Felt like i need to make a point that games like this are still welcomed in the PC world and that PC gaming isn't dieing.
Jinx 01's Avatar - Comment posted on 02/20/2012 13:52
Jinx 01
Rayman Origins bombed on console, I think it might actually do better on PC. Getting that day 1. Love platformers, and we're finally getting more like this and Sonic Generations. *hugs the 360 controller plugged into his PC*
VitaminShoe's Avatar - Comment posted on 02/20/2012 13:53
VitaminShoe
nice to hear. Now I should probably join in on the fun and finally buy this myself.
UltorOscariot's Avatar - Comment posted on 02/20/2012 13:54
UltorOscariot
"But Piracy!" Screamed the Ubisoft Warlocks
Occams electric toothbrush's Avatar - Comment posted on 02/20/2012 13:54
Occams electric toothbrush
Well that's awesome for them. An enjoyable game for sure.
Drakengard's Avatar - Comment posted on 02/20/2012 13:55
Drakengard
I actually need to buy it. Just to further drive the point home. I'll be getting a legit gaming PC in a few months so I can wait that long to play Alan Wake for a second time.
PwnTang's Avatar - Comment posted on 02/20/2012 13:55
PwnTang
What!? I need to type in a password and log in to play, and I can't trade it in!? BULLSHIT!

Oh wait, these things only bother me on those other platforms.
helbertpina's Avatar - Comment posted on 02/20/2012 13:56
helbertpina
One of the games I didn't play on the 360 and made me feel kind of bad after selling the console. Bought it on Steam the day it came out. And then we lived happily ever after. Vagina! :D
TSAVO's Avatar - Comment posted on 02/20/2012 13:58
TSAVO
@TechnicolorDewDrop

I typed "Stephen King" in the Steam Store, but nothing came up. Can you direct me to the original game?
dare's Avatar - Comment posted on 02/20/2012 13:58
dare
I hope this gets Remedy more interested in porting American Nightmare, sooner rather than later.
Scissors's Avatar - Comment posted on 02/20/2012 14:01
Scissors
@Jinx 01

It didn't bomb, Ubi said it was profitable, and a potential long term seller.

http://www.gamasutra.com/view/news/40327/2D_throwback_Rayman_Origins_proves_profitable_for_Ubisoft.php
Orcrist's Avatar - Comment posted on 02/20/2012 14:02
Orcrist
Umm, Ubisoft ought to read this and suck PC Gamers' Hardware.
StealthMaster's Avatar - Comment posted on 02/20/2012 14:05
StealthMaster
That's awesome.
amtalx's Avatar - Comment posted on 02/20/2012 14:05
amtalx
Make a good game, make money. Kudos.
garethxxgod's Avatar - Comment posted on 02/20/2012 14:06
garethxxgod
It makes me sad that putting out an single player exclusive on the 360 is such a big risk. It's why they have only 2 franchises.
Foggle's Avatar - Comment posted on 02/20/2012 14:11
Foggle
@TechnicolorDewDrop

These "elitists" bought the game because Remedy is an amazing developer and Alan Wake was a long-anticipated PC game that Microsoft canned for no reason. Also, it's more a homage to Stephen King (and Twin Peaks) than a knock-off.
pedrovay2003's Avatar - Comment posted on 02/20/2012 14:11
pedrovay2003
This is awesome news, although I won't be buying the PC version. If it didn't have DRM (i.e., Steam), I'd grab it, but as it stands, I'll stick with my 360 version.

Good for Remedy, though - The game is great.
TechnicolorDewDrop's Avatar - Comment posted on 02/20/2012 14:14
TechnicolorDewDrop
@TSAVO:

Oh, you silly goose. Stephen King isn't a game, he's an author. And let me tell you this, he has made some really great works. Works that are far beyond this drivel. Sadly not all of his works are as great. But even then, his "worst" works are still better than this trite.
Timboxxx's Avatar - Comment posted on 02/20/2012 14:15
Timboxxx
@Sweaty Dungus

This always confounded me that someone at Microsoft was that stupid to make such a statement. First the game was Microsoft's poster child of DirectX 10 and why you need Windows Vista and then oh-no-wait this game designed for high end PC hardware is best played on consoles.

I can only assume Microsoft thought revealing the truth was so much worse that if they uttered it then their stock would plummet and the Microsoft apocalypse would begin. Apparently a "hey we need a timed exclusive to help sales" or "Development costs have run high and we had to cut the PC version" is worse than a incompetent PR statement about furniture.
TechnicolorDewDrop's Avatar - Comment posted on 02/20/2012 14:22
TechnicolorDewDrop
*trite mess*

@Foggle:

You see, that is what initially attracted me to the title. I was a bit intrigued when I heard it was like a Stephen King novel. Sadly, this "homage" was way too focused on trying to emulate and make references to King's work, and it pretty much lacked originality because of it. The story just became absurd about halfway through and the characters... well they had no character.
psycho terror2's Avatar - Comment posted on 02/20/2012 14:34
psycho terror2
Sweaty Dungus

"according to Microsoft the game was too much of a 'spectacle' to play without the luxury of a coach and a giant tv."

i think a lot of pc gamers have moved on from using their office setup to run games, to using their gaming setup to run office. the old guard will say otherwise but couch gaming is both possible and desirable for many PC players. in fact i'm typing this from my couch on my 110" screen. suck it microsoft.

i almost hoped this game would fail after the cancellation thing. i hate exclusives and i hate it when PC gamers are treated like third class citizens. to be fair though i like the developer, and it wasn't their fault so i'm happy for their success and i might pick this up...

...when it's on sale of course. it is a 2 year old game after all.
OneRed's Avatar - Comment posted on 02/20/2012 14:36
OneRed
In celebration of this joyous news, I've decided to point a powerful flashlight through a magnifying glass at my crotch until it burst into flames. Who wants in on the live stream?
TSAVO's Avatar - Comment posted on 02/20/2012 14:41
TSAVO
@TechnicolorDewDrop



Sarcasm meter out of juice?
dtomek's Avatar - Comment posted on 02/20/2012 14:55
dtomek
Oooo they were able to recoup porting costs?! Amazing!
tekbunny's Avatar - Comment posted on 02/20/2012 14:59
tekbunny
@onered

right here buddy, link me up.
Maniac's Avatar - Comment posted on 02/20/2012 15:03
Maniac
PIRACY!

If it wasn't for PIRACY they would've have recouped their costs within 24 hours! Damn you PIRACY!

/sarcasm
TheChosen's Avatar - Comment posted on 02/20/2012 15:07
TheChosen
Piracy is dying?
TechnicolorDewDrop's Avatar - Comment posted on 02/20/2012 15:08
TechnicolorDewDrop
@TSAVO:
I thought by using the term "silly goose" you would understand that I understood your sarcasm and countered it with my own.
OneRed's Avatar - Comment posted on 02/20/2012 15:13
OneRed
@tekbunny

You missed it. All it took was a few seconds before things got second degree sexy, and the extreme heat caused the most erotic display of bacon this world has ever witnessed.

I hope Remedy appreciates the sacrifices I've made for them. Now for the aloe vera..
Scaryjim's Avatar - Comment posted on 02/20/2012 15:23
Scaryjim
@technicolor

Fuck, who would have thought it! A writer writes a better story than a videogame has!

And while we are acting all smug and superior Stephen King hasn't written a good book for a long, long time.

So... any chance this will work on my bootcamped macbook pro :-/ Alan Wake was a reason I thought for abrief time about buying a 360.
Valued Rug's Avatar - Comment posted on 02/20/2012 15:25
Valued Rug
Great. Now please to make Red Dead Redemption on PC.
EdgyDude's Avatar - Comment posted on 02/20/2012 15:34
EdgyDude
"So much for Microsoft's assertion that the game wouldn't work on computers. "

To be fair it was more of the game wouldn't work on "Games For Windows" than "computers" but since MS sees them as the same thing...

In any case, this is awesome news, eagerly waiting for the port of American Nightmare.
Davedude's Avatar - Comment posted on 02/20/2012 15:47
Davedude
yeah, their old excuse "It's just better on a TV" was bullshit. My friend plays with his computer set up to a giant ass 60 inch plasma in a reclining chair and has excellent speakers, maybe surround sound or something.
BrowneyeWinkin's Avatar - Comment posted on 02/20/2012 16:01
BrowneyeWinkin
Dat PC renaissance
Jawmuncher's Avatar - Comment posted on 02/20/2012 16:03
Jawmuncher
I was hoping 24 hours not 48.

Maybe next time we can all get the ball rolling quicker.
kid23455's Avatar - Comment posted on 02/20/2012 16:34
kid23455
Oh god the piracy, no wonder devs put drm in their games, it's to prevent awful things like that from happening.
Emrah's Avatar - Comment posted on 02/20/2012 16:53
Emrah
Alan Wake was developed with PC's in mind, the MS excuse was bull-crap to add an exclusive to Xbox360 lineup. It was developed on PC's, for PC's, until MS decided otherwise. That's why the overhead cost for PC development was not much.
JamnOnTheOne's Avatar - Comment posted on 02/20/2012 17:03
JamnOnTheOne
As someone that's actually coded a game or two. If done correctly, creating the game for the PC was a simple matter of changing build options and clicking build. They also probably had to iron out a handful of bugs or related platform issues.

Recouping costs in 48 hours implies that the game required no effort to get going or make work. It's a bigger story to say that the XBox-to-PC conversion is very simple if coded correctly up front.
Jinx 01's Avatar - Comment posted on 02/20/2012 17:16
Jinx 01
MS did the same thing with Halo. It was originally going to be a freaking MAC title. Then they bought it for Windows... then switched it to the Xbox. My Voodoo 5500 box had a picture of Halo on the back of it!
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