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Ageia acquired by Nvidia: Could it signal the next big PC gaming wave? photo

Ageia's technology is brilliant. They manufacture an add-on video adapter that relieves video cards from crunching complex physics math and frees them up to do what they do best: render pretty things on the screen. While their PhysX-based cards became more affordable in recent years their business model had two major holes: (1) They required that game developers wrote code specifically for their niche card and (2) They didn't have the resources to beat them over the head if they didn't.  With only a few games supporting their platform, what's a girl to do?  Go bankrupt or get bought out. Sorry ATI, Nvidia has more money.

While no plans for single-card integration or industry-wide face-beating has been announced yet I can only predict that good things will come from this technological matrimony. Here are my predictions for a post-Nvidia Ageia:

* We'll see something called the GeForce Ultimage Orgasm which contains a built-in Physics processing unit (PPU) within two of their product cycles (~1 year or less)

* Nvidia will try to stop everyone from saying PPU because it sounds too much like GPU, and somebody in the marketing and PR department will raise hell. The term is already vanished from their press releases in favor of praise for their "parallel processing".

*  PPU technology (ahem) will become mainstream in PCs in 2 years due to the crushing weight of Nvidia's nads

* Nvidia shareholders will sleep better tonight thinking that the absurd cost of PC hardware and declining innovation of PC gaming experiences will someday overthrow the bang-for-buck of consoles within five years. I know, Vista's holding everybody back, but it's for your own good and there's console licensing revenue in them thar hills!

*  SLI-linking future video cards containing PPU will cause a swirling portal to open near your wallet that will rid you of roughly $1,300 when your wife least expects it

A webcast on February 13 will take place on Nvidia's web site. For more details and carb-filled business faces quoting things on how "excellent" and "best of breed" each other's corporate prostate has become, hit up the official press release. Pardon me while I do dust off my VESA bus.


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33 comments | showing # 1 to 33

ShadowXOR's Avatar - Comment posted on 02/06/2008 12:34
ShadowXOR
I came.
AgentMOO's Avatar - Comment posted on 02/06/2008 12:34
AgentMOO
Also, PPU clocks
CaffeinePowered's Avatar - Comment posted on 02/06/2008 12:35
CaffeinePowered
PhysX cards have always been a joke, maybe Nvidia will be able to change this. I just hope they don't make them to ridiculously expensive.
WastelandTraveler's Avatar - Comment posted on 02/06/2008 12:36
WastelandTraveler
rofl niero that list was epic. Also, look on the bright side with nvidias new line being on 65nm processors you can expect lower prices on the shelf for their mid ranged cards on the next line ;D And to be honest mid range is usually the best way to go, top of the line really is not worth streching for the extra cash and you still get well beyond what you payed for with the mid ranged cards. GT/S series all the way!
mix's Avatar - Comment posted on 02/06/2008 12:37
mix
PPU, PPU, Pew, pew, you.

We don't need another $600 graphics card.
Redzie's Avatar - Comment posted on 02/06/2008 12:37
Redzie
you win teh haloz with that pic
Axion22's Avatar - Comment posted on 02/06/2008 12:40
Axion22
If software developers had to write their own code for it, then what's in the free (for developers) Ageia SDK?

My honest prediction is we'll never see a "PPU" again as anything useful from the PPU idea is stripped and combined with DX10.

[ my coverage]
Sharpless's Avatar - Comment posted on 02/06/2008 12:47
Sharpless
Does this mean Gears of War 3 is coming out on the PS3?
Niero's Avatar - Comment posted on 02/06/2008 12:50
Niero
The SDK is definitely free for developers but they have to implement it. Often time devs tell me that this is the kind of stuff that gets pushed off to the last minute and, if budgets allow, gets added on. Same with the ambient peripheral stuff that Phillips is doing, but you'd think this was more vital.

Bottom line is that since the userbase for Phys-X cards was so small nobody cared. I see a paradigm shift coming when Nvidia makes PPUs standard in their mainstream cards.
Cheeburga's Avatar - Comment posted on 02/06/2008 12:52
Cheeburga
Amazing picture is amazing.
king3vbo's Avatar - Comment posted on 02/06/2008 12:58
king3vbo
Physx cards dropped onto a video card? HELL YEAH DO WANT!
monosylabik's Avatar - Comment posted on 02/06/2008 13:00
monosylabik
what?....o yeah theres an article.
Fading Star's Avatar - Comment posted on 02/06/2008 13:15
Fading Star
Sweet.
Einhander's Avatar - Comment posted on 02/06/2008 13:24
Einhander
Talk to me when you have an ultra high performance card that doesn't A) cost +$500 B) heat my house C) need a 1,000 watt power supply to run.
Jetsetlemming's Avatar - Comment posted on 02/06/2008 13:39
Jetsetlemming
+ For the pic.

Heh, prior to this Nvidia was saying that between them and Havoc they could do soley with their GPUs on a video card and recreate the advantages of physx without needing a physx card, and now they just go and buy Ageia? Poor Havoc. :( I know what it's like to be dumped. There there. *Pats Havoc on its back*
Rockvillian's Avatar - Comment posted on 02/06/2008 13:41
Rockvillian
I like cards.

I like the plastic static-free packaging they come in, and smelling it.

I am WAY excited about this merger :) Thanks for the info Niero!
Niero's Avatar - Comment posted on 02/06/2008 13:45
Niero
It's definitely good news for gamers. And medical research/graphics people/whoever else uses this crap for all things not pew-pew-pew.
Tragic Hero's Avatar - Comment posted on 02/06/2008 13:54
Tragic Hero
Great News. Too bad I don't like Nvidia as a company. Based on this news though it looks like I will have to jump bandwagons...
Projectexodus's Avatar - Comment posted on 02/06/2008 13:54
Projectexodus
I would have prefered integration. I dont like having to shove another card into my case, perhaps killing my plans to get SLI.
Crunshii's Avatar - Comment posted on 02/06/2008 14:00
Crunshii
this is great news. I just wonder when Nvidia will make a VC that can play Crysis at 60fps that doesn't burn down your house or breaking your Motherboard cuz its so heavy.

I think Nvidia's next jump will be external VC that comes with their own power supply and connects via USB 3.0 in order to do a nice jump in graphics.
Colette Bennett's Avatar - Comment posted on 02/06/2008 14:13
Colette Bennett
Best pic of Angelina Jolie EVER.

Oh yeah, and computers, yay.
casualweaponry's Avatar - Comment posted on 02/06/2008 14:25
casualweaponry
What a joke. I actually fell for the hype and bought one of these things at the DigitalLife convention a couple of years ago.

Only used it a few times because no-one implements physics like that. And with everyone running multi-core processors, why not just pass off the physics number crunching to another core? I feel robbed every time I open my PC and see that damn card just wasting a slot.
Ritalin Twitch's Avatar - Comment posted on 02/06/2008 15:16
Ritalin Twitch
It would have been slick for those cards to have taken off, but if you looked at alot of games that supported physx, it looked like you were using a second card as a trash simulator. Every time you shot a box you could render a billion little bits of trash flying out of it... very useful if you wanted to have super awesome battles in a UPS store, where everything would explode in packing peanuts.

My guess is with 2 and 4 core CPUs becoming more common, game designers will offload those physics calcs to the CPU and a dedicated physics board wont be necessary.

But if they make a daughterboard for boob physics, im on that.
wonky360's Avatar - Comment posted on 02/06/2008 15:29
wonky360
This can only be good, I can see next NEXT gen consoles using this sort of thing as standard. A good day for the PC.
Niero's Avatar - Comment posted on 02/06/2008 15:37
Niero
@ Ritalin - that's true, but if you marry PPU + Quad core you get even MOAR boob physics
brainderailment's Avatar - Comment posted on 02/06/2008 16:13
brainderailment
Hopefully for the PC gaming industry, some companies will make games for play on these incredibly powerful graphic rendering machines.
Eschatos's Avatar - Comment posted on 02/06/2008 16:32
Eschatos
Yay! More useless cards!
Knives's Avatar - Comment posted on 02/06/2008 16:59
Knives
@Jetsetlemming

I had completely forgotten about the Nvidia and Havok thing.

Hmm... maybe Havok didn't get dumped and everyone is in for some sweet threesome action.
Kyousuke Nanbu's Avatar - Comment posted on 02/06/2008 17:09
Kyousuke Nanbu
All this signals is a new wave of games with steeper requirments than Crysis.

Fuck PC gaming.
Turtule Soup's Avatar - Comment posted on 02/06/2008 17:30
Turtule Soup
That picture ftw.
pizzaface's Avatar - Comment posted on 02/06/2008 18:28
pizzaface
Holy shit. Epic battle in a UPS store with insane boob physics. That's a fucking good idea.
Hamza CTZ Aziz's Avatar - Comment posted on 02/06/2008 19:12
Hamza CTZ Aziz
What is that pic of Angelina from?!?!?!
Sharpless's Avatar - Comment posted on 02/06/2008 21:53
Sharpless
@CTZ
Apparently, it's from David LaChapelle's photo book Heaven To Hell. As far as I can tell, that's the full picture. There's no full boobie photo floating around.
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