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Activision wants to take the fun out of making games photo

Evil publisher Activision is evil, and Activision CEO Bobby Kotick is its dark and villainous ruler. We all know this, but if you needed any further evidence that Kotick is indeed the flame-haired spawn of Satan's cruel uncle, then look no further than a new quote that came spilling from the Deutsche Bank Securities Technology Conference in San Francisco, where he said his major plan was to take the fun out of making games.

"We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making videogames," confirmed the blackhearted man-harpy. He seriously said that.

In addition to wanting to turn the industry into a fun-vacuum, Kotick also revealed plans for Activision to "bypass" consoles and bring gaming direct to television. He told attendees to "expect many of our products to be playable independent of a console," praising the "leverage" a publisher could get with regards to first party relations and potential DLC. 

I actively dread the day a company like Activision gets more leverage and power in this industry. We are going to get buggered until we're bleeding. Which is the only way Kotick can achieve orgasm, I heard.


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84 comments | showing # 1 to 50

jhitcher42's Avatar - Comment posted on 09/15/2009 17:02
jhitcher42
I believe that this another sign of the coming apocalypse.
Dexter345's Avatar - Comment posted on 09/15/2009 17:02
Dexter345
I am convinced. He is now just saying things to see blogger reactions. Clever man, but then, I'd expect nothing less from the physical embodiment of the concept of evil itself.
Shadowiii's Avatar - Comment posted on 09/15/2009 17:02
Shadowiii
I haven't bought an Activision game in over a year, and will never buy one again.
I encourage you all to do the same, and if you DO have to buy one, buy used.
That is all.
TheStripe's Avatar - Comment posted on 09/15/2009 17:02
TheStripe
Wow. I want the EA evil empire back.
zombielifecoach's Avatar - Comment posted on 09/15/2009 17:04
zombielifecoach
Man, this Kotick guy seems like a real pig in a man suit.
Nathaniel607's Avatar - Comment posted on 09/15/2009 17:05
Nathaniel607
Holy fuckballs...

I think the only similar quote I've ever heard is from some ficition "stereotypical evil CEO" comic...

Seriously. WTF?
ryderbackside's Avatar - Comment posted on 09/15/2009 17:05
ryderbackside
His hubris will be rewarded with dwindling market shares. I don't typically think that evil will be punished, or good will prevail, since we al see everyday that those two statements are mostly wishful thinking, but this ko-tick fellow will surely fall. Oversaturate the market with sequels in too quick a span, and watch your cred, and stock, plummet.
MrSadistic's Avatar - Comment posted on 09/15/2009 17:06
MrSadistic
I wonder if in the future every video game that is made will be Guitar Hero related. Like Guitar Hero: Imagine Babyz.
jhitcher42's Avatar - Comment posted on 09/15/2009 17:07
jhitcher42
Everyday, Kotick becomes more like the evil CEOs from Oddworld.
that1dude24's Avatar - Comment posted on 09/15/2009 17:07
that1dude24
What TheStripe said. :\
pascuz46's Avatar - Comment posted on 09/15/2009 17:07
pascuz46
Could this mean an Activision tv/console set up? Hmmm that would be interesting, but I dont think they could survive on MW and Guitar hero exclusive to a particular console. Anyways, I dont give a fuck what this guy says as long as the employees under Activision are not being taken advantage of, which I dont think they are otherwise something would of been said by now.
PenKaizen's Avatar - Comment posted on 09/15/2009 17:08
PenKaizen
This has really made me consider if I really need Modern Warfare 2 or not.
entrager's Avatar - Comment posted on 09/15/2009 17:08
entrager
I'm with Shadowiii, I will make it a point to only buy used Activision titles.
silvain's Avatar - Comment posted on 09/15/2009 17:08
silvain
Well, he's already made enough money to set himself for life.

Hooray corporatism.
Turbofail's Avatar - Comment posted on 09/15/2009 17:10
Turbofail
holy shit, he actually said that?
Magnalon's Avatar - Comment posted on 09/15/2009 17:12
Magnalon
Possible responses:

"Kotick is a business man! He's making money and doing his job!"

or

"Activision sucks boycott 4 life"

Reality:
Activision needs to wake up and fire this piece of shit: restructuring their entire public image, and PR department. Sacrificing your integrity, and absolutely ruining your public image will bite your ass in the long run.

Activision makes fun games, so I will buy them, but they're rapidly losing credibility in light of their competitors (see Harmonix/Rock band).
Infininja's Avatar - Comment posted on 09/15/2009 17:12
Infininja
This is a joke article, right? Right?? Jim, please tell me this is a joke article. I'm scared.
brainderailment's Avatar - Comment posted on 09/15/2009 17:12
brainderailment
I hope, only with music games, that they will bypass the console. Why couldn't you just hook the drumset directly into the tv and download songs and stuff to it via usb?

But if they fuck with the MW series, I'll be annoyed because I don't want to HAVE to buy it on PC.
Scion of Mogo's Avatar - Comment posted on 09/15/2009 17:13
Scion of Mogo
*wonders how long until Kotick dons a power suit and tries to take over the world
Gelatin Abomination's Avatar - Comment posted on 09/15/2009 17:13
Gelatin Abomination
I was going to post a comment about how Bobby doesn't realise that if games aren't fun to make, no-one will make them. Then, I remembered that he has warehouses full of Ethiopian slaves, staving away on making games. If anyone tries to escape from the facility, the Tony Hawk Ride board strapped to their back detonates.
HiddenAHB's Avatar - Comment posted on 09/15/2009 17:14
HiddenAHB
Hey i'm doing my part, i didn't bought any CoD for this gen, i'm not buying neiter MW2 or GH or play WoW.(Not that i miss any of these)
I know that this means nothing to the Activision Behemoth but it keeps my conscience clean until Ativision fall's(read ryderbackside comment).

PS: It's my impression or always the CEO of the biggest gaming company of the moment it's a man hated by everyone? They need to be evil to reach the top or the top makes it evil?
whormongr's Avatar - Comment posted on 09/15/2009 17:14
whormongr
it is in a lot of ways a big indication of a the death of an industry (though I hope not) - quite often what you get (as I witnessed first hand working in companies during the .com boom and bust and in investment firms at the beginning of the 2k boom) is an atmosphere for companies where an innovative idea or group of talented individuals start a movement that begins to become too big for themselves, then they solicit investment, then hire management to handle building the company with investment money, then the managers hire business minded individuals to restructure, then they acquire opposition and finally the business types lay off talent and restructure to increase profit.
as we all know after that the product suffers and sales go away and the company bombs and finally the suits move on to another company like locusts
nowherekid03's Avatar - Comment posted on 09/15/2009 17:14
nowherekid03
Till Activision replaces this guy i refuse to buy any games from that publisher. Yeah so i may miss out on a few games here and there but there are so many great games coming out im cool with it and i strongly urge other gamers to do the same. Its the only way they will listen to us is when we hurt their bottom line.
PappaDukes's Avatar - Comment posted on 09/15/2009 17:16
PappaDukes
confirmed the blackhearted man-harpy.

Oh lord I LAWLD HARD!
Los255's Avatar - Comment posted on 09/15/2009 17:16
Los255
Who would wanna work for this idiot?
Springsteen's Avatar - Comment posted on 09/15/2009 17:16
Springsteen
What's the matter with this guy? I thought he was just being unfortunate with his wording and stuff, but apparently he's entirely aware of how much of an asshole he sounds.

Then again, the usual buyer of their games won't read this, and even those familiar with gaming blogs won't NOT boy an Activision game because of it.

I, for one, will not buy Modern Warfare 2. I was expecting it anxiously for my brother's PS3 and, honestly, I couldn't pull myself to support this kind of attitude. Makes me want to hug Yamauchi and say I'm sorry for hating him so much.
grasslunatic's Avatar - Comment posted on 09/15/2009 17:22
grasslunatic
I am genuinely scared of him.
Electrium's Avatar - Comment posted on 09/15/2009 17:30
Electrium
If I EVER see that man, I am going to kick him five times in his demonic testicles for every sick thing he says about this industry. That's a shitload of kicks in the balls.

What is the point in taking the fun out of making games? Can that even be done? I don't even understand the point of that, other than making himself appear ever more tyrannical. Also, how the hell is a TV going to store save data? Online? Great, not only will they try and monopolize consoles, but they'll monopolize our data too. Screw you Activision, you're not getting any of my money until that demonic overlord is out of his job.
blumini's Avatar - Comment posted on 09/15/2009 17:31
blumini
Interesting, because for all that people say how evil Activision is, they're still a huge publisher. People don't seem to want to put their money where their mouth is...they'd just rather get the 23892734th iteration of Call of Duty and call it a day.
Black Nexus's Avatar - Comment posted on 09/15/2009 17:32
Black Nexus
I will buy every activision game used from this day forth.
mrsatan's Avatar - Comment posted on 09/15/2009 17:33
mrsatan
Too bad everyone who says Activision sucks will just go buy the overpriced bullshit that is Modern Warfare 2 on day-one. I know I won't be, Activision isn't seeing my money.
Tron's Avatar - Comment posted on 09/15/2009 17:36
Tron
Not so sure if I want modern warfare 2 anymore. At the very least, I'll buy it used now. People like him don't deserve my money.
Arianol's Avatar - Comment posted on 09/15/2009 17:37
Arianol
That picture really says it all.

But Activision brought us Call of Duty, so...
Jon B's Avatar - Comment posted on 09/15/2009 17:37
Jon B
You know what's annoying?

Modern Warfare 2 looks ace. Like, really good. So does DJ Hero, and the Daft Punk mixes.

I'm officially pirating MW2 and getting the songs ripped from DJ Hero.

Fuck Activision. They don't deserve a penny of what they earn as a publisher.
Doos's Avatar - Comment posted on 09/15/2009 17:40
Doos
Those are pages right out of the ol' Hunter Harrison play book. Stocks will soar, he'll be praised by all investors until it all crumbles down around him.

Or not.
Loogibot's Avatar - Comment posted on 09/15/2009 17:49
Loogibot
I'm not buying any of Activision's games new, if at all. I would have gotten Modern Warfare 2 used, but now I'm on the fence about it. The saddest part, in my opinion, is that there are probably good, hard working developers that love producing quality games, that have to deal with Kotick's bullshit.
Monte's Avatar - Comment posted on 09/15/2009 17:55
Monte
Wow... just wow... does this guy even know the first thing about making games? first thing that comes to mind, the ONLY reason anyone ever gets involved in making games is BECAUSE it's fun... you take out the fun, and the job is no different than any old boring cubical job. I mean really, unless he's willing to pay like 5 times more than others, no one would want to work for him; they'd rather get a job somewhere else, even if it meant lower pay if it meant they could actually ENJOY their work...

@ blumini
Unfortunately, that's how the world works...
fact is 90% of the consumer base don't pay attention to gaming news and thus never really find out what huge dick some people are... that and some people don't have the integrity to ignore a great game just because the publisher is evil and needs to fail for the good of all that is gaming...
Trebz's Avatar - Comment posted on 09/15/2009 17:59
Trebz
Wow, really? That's just ridiculous. Nothing short of positively, undoubtedly evil and blackhearted and ungodly and disgusting. And putrid.

It's bad.
Infininja's Avatar - Comment posted on 09/15/2009 18:01
Infininja
I don't have the integrity to ignore Modern Warfare 2 just because the publisher is evil and needs to fail for the good of all that is gaming...
Tralfmadoria's Avatar - Comment posted on 09/15/2009 18:03
Tralfmadoria
I haven't bought an Activision game since either COD2 or GH2. I'm definitely not buying anything off of them anytime in the near future...
gore on the floor's Avatar - Comment posted on 09/15/2009 18:03
gore on the floor
I still want Modern Warfare 2 day one.

I think to balance my karma, I'm gonna start merchandising all of Activision's games behind other games that aren't Guitar Hero 5 or Marvel: Ultimate Rehash.
xenon's Avatar - Comment posted on 09/15/2009 18:03
xenon
Well, videogames are completing their move from a niche, geeky microcosm to a movie-like environment. Sell-out, cookie-cutter and profit are the keywords. A few big players will stay decent and indies will become the best source for great stuff. It's all written. ;)
Monodi's Avatar - Comment posted on 09/15/2009 18:03
Monodi
What? Is he serious?

He sounds like a Teenage mutant Ninja Turtles villain like that, come on it cannot be real.
The-Excel's Avatar - Comment posted on 09/15/2009 18:09
The-Excel
One of my goals in life is to become famous enough to be able to make comments like these with a straight face where people can hear me. He's living the dream.
KrazyKraut's Avatar - Comment posted on 09/15/2009 18:10
KrazyKraut
wtf...just wanted to check the news...while farming in FFXI...now this bastards steal my time cus i have to comment his shit:

KOTick (kot means shit in german), stfu....you are fucking mad with power.
ThorsteintheStaffstruck's Avatar - Comment posted on 09/15/2009 18:11
ThorsteintheStaffstruck
How can someone in charge of such a large company be so utterly moronic? It is astounding how his ancestors were able to evolve with the rest of us. Does he not think gamers read his words... we don't need consoles!?!! Well, then there will be another publisher that will take your place. Cya!
xaliqen's Avatar - Comment posted on 09/15/2009 18:23
xaliqen
Check out his wikipedia article, it's all there.

Mark my words, this man will rape us to death in our sleep.
Yehat's Avatar - Comment posted on 09/15/2009 18:25
Yehat
The guy is in such a position that he could say his customers are idiot tube worms while he kicks around a bunch of sad orphan puppies and he would still make a killing because let's face it: The majority of gamers are totally unaware of who this man is other than maybe knowing he owns the company that makes the games they desperately want to purchase. We who read and post here are more likely than not the informed minority.

I got nothing personal against the guy but after looking into some of his rather eccentric statements he does deserve to be taken down a peg or two in the ego department.
CrocBox's Avatar - Comment posted on 09/15/2009 18:26
CrocBox
He must be from Bizarro World. It's the only explanation for his backward ass thinking.
Draconianviper's Avatar - Comment posted on 09/15/2009 18:26
Draconianviper
Makes me glad I haven't bought an Activision game in awhile. I wonder if this guy is really serious when he says these things or he's just having a chuckle. Either way, they need to not let him talk anymore and let a real spokesperson do the talking.

I wonder what he's like at company meetings?
"I'd like to eventually lower salaries and remove severance packages from the company."
"We've out sourced everyone to type writing sloths that sit upon the backs of llamas."
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