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Activision wants Call of Duty profits throughout the year

5:52 PM on 11.06.2010 // Matthew Razak

Activision has a good thing going with this Call of Duty franchise thing. And what does Activision do when it's got a good thing that makes they money? They milk it until its a hollow husk of its former self, curled up on the floor wishing someone would just kill it. In a recent conference call Activision Blizzard CFO Thomas Tippl confirmed that the company would be pretty much doing just that.

In order to help the rest of the year perform as well as the part of the year that a Call of Duty game comes out they've been rejiggering some things. "We reset some of the product development targets, particularly on the casual and licensed part of our portfolio, so we believe we can improve the margin performance on our publishing business," Tipple said. He went on to explain that this means they're pumping more development resources into Call of Duty than ever before.

The best part about this is that CVG suggests that the reason they will be doing more Call of Duty is because they rely too much on Call of Duty. It's the kind of logic you can only find in the gaming industry. 




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Matthew Razak, Contributor
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