Considering the franchise's sliding sales, it wasn't shocking to learn that Activision had disbanded its Guitar Hero business unit and decided to not release a new title this year. The fate of the series hung in the balance, and the publisher was quiet on any solid plans going forward.
When we'll see the results of this reinvention plan are unclear, but one has to hope that Activision will take more care with the franchise's next run. Even Kotick is willing to admit where they went wrong, and he blames it partially on being so damned pumped about the DJ Hero franchise. He tells Forbes that the company was "so excited about going down this new direction with DJ Hero" that it may have "abandoned a bit of the innovation that was required in the Guitar Hero franchise."
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