Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Activision using 'new studios' to 'reinvent' Guitar Hero

8:30 PM on 07.21.2011 // Nick Chester

Considering the franchise's sliding sales, it wasn't shocking to learn that Activision had disbanded its Guitar Hero business unit and decided to not release a new title this year. The fate of the series hung in the balance, and the publisher was quiet on any solid plans going forward.

But thanks to Activision Blizzard CEO (and movie star) Bobby Kotick, we can rest easy knowing that a new Guitar Hero is on its way. It just might not look or feel like the Guitar Hero we've come to know.

"We're going to go back to the studios and we're going to use new studios and reinvent Guitar Hero," he told Forbes, "And so that's what we're doing with it."

When we'll see the results of this reinvention plan are unclear, but one has to hope that Activision will take more care with the franchise's next run. Even Kotick is willing to admit where they went wrong, and he blames it partially on being so damned pumped about the DJ Hero franchise. He tells Forbes that the company was "so excited about going down this new direction with DJ Hero" that it may have "abandoned a bit of the innovation that was required in the Guitar Hero franchise."

You think? While Neversoft's titles were never bad, it seemed the studio could barely keep up with the Guitar Hero machine year after year. With a requirement to deliver one or more titles every 12 months, we saw incremental updates, and some of the weirdest and most off-putting design decisions the series had ever seen. (Demons, guys? Really?)

The full interview with Kotick can be read online, entitled "How To Be An Innovator." Yeah, that may sound odd to you, considering who we're tailing about here. But it's an interesting read, for sure.

Activision Blizzard CEO Bobby Kotick: How To Be An Innovator [Forbes]




Nick Chester, Former Editor-in-Chief (2011)
 Follow Blog + disclosure Tips
Editor-in-Chief @ Destructoid.com nick at destructoid.com  more   |   staff directory



 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

Gameous avatarGameous
Quby - The Cube Jumper
Cannibal Steven avatarCannibal Steven
I know I'm making a 4th post by doing this, but for some reason my quickpost posted as multiples... Apologies for the clogging.
Cannibal Steven avatarCannibal Steven
We don't do Friday Night Fights anymore right? Any DTOIDers have Battlefront or WiiU parties that could use the company of An Eager to Cunnilingus Cannibal?
Cannibal Steven avatarCannibal Steven
We don't do Friday Night Fights anymore right? Any DTOIDers have Battlefront or WiiU parties that could use the company of An Eager to Cunnilingus Cannibal?
Cannibal Steven avatarCannibal Steven
We don't do Friday Night Fights anymore right? Any DTOIDers have Battlefront or WiiU parties that could use the company of An Eager to Cunnilingus Cannibal?
Luckrequired avatarLuckrequired
10 years of this. Yeeeah baby!
Vamessi17 avatarVamessi17
Xbox One proves that they're useless.They said that they are better than Sony's PS4 since they've got more and better exclusives and that doesn't mean that they should offer most of the exclusives to PC.Now there's no need to own an Xbox.
Nekrosys avatarNekrosys
Well, I just ordered in an Undertale shirt. Despite my being crap at the game, it's just so charming. So. Ridiculously. Charming. I can't get mad at it, despite my awfulness at the bullet hell aspects.
Ckarasu avatarCkarasu
So, SMT IV: Final looks like it'll make fans of the older games happy. Especially fans of SMT 2.
Flegma avatarFlegma
Do games go in cycles like style? I mean, I think I can just as well play my 1993 Space Hulk (PC CD) instead of getting the moderately new Space Hulk instead.
Occams avatarOccams
Naruto 4 installs on my PS4 and it updates. Game says it can't run story mode during installation. Nothing's installing though. Restarted PS4. Reinstalled. Nothing. Fucking dumb.
StriderHoang avatarStriderHoang
This plays in my head every time I tell myself to stay determined.
Gamemaniac3434 avatarGamemaniac3434
Tonight, I learned what Flanx and MrNovember sound like in discord, listened to the best idea for a movie ever, and learned a little more about the depths of human depravity. A night well spent. Fuck us all.
Ckarasu avatarCkarasu
So, the artist that they used for Street Fighter 5's story mode(the arcade one) is kinda...not good. Go look up Laura's CGs. Colors are pale, and proportions sometimes end up kinda bonkers. Like, "extreme hourglass figure" level of bonkers.
FlanxLycanth avatarFlanxLycanth
Justin Timberlake blasts Kuma in the ass and dies.
ooktar avatarooktar
I'm loving these fighting game elitists trying to give me shit because I criticized Street Fighters Fight Money business model.
Nathan D avatarNathan D
Thanks to Dtoid I now have this gif in my life, and I can't stop laughing. I seriously can't get over it.
Jiraya avatarJiraya
Finished SOMA today , was able to do a second run without enemies with the "Wuss" mod, found it actually more frightening has you get more time to think about what is really going instead of doing hide-and-seek with the AI (Alien Isolation I miss you)
Mike Wallace avatarMike Wallace
I stayed up late last Saturday writing a Dead Space 4 proposal outline. Solved every plot hole, had plenty of badass moments. This is the state I live in, people.
Torchman avatarTorchman
WHY DO THEY GET SOUNDS BUT PIKACHU AND CHARIZARD CAN'T. WTF
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -