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Activision trademarks 'Blur,' we speculate and it's ridiculous
5:00 PM on 12.16.2008, Nick Chester 24 comments

Activision trademarks 'Blur,' we speculate and it's ridiculous photo
     Xbox 360

It appears Activision's trademark gnomes are on the move, as the publisher just filed for trademark of "Blur" on December 10 in connection with "computer game software."

While we'd like to think that this is a Guitar Hero game centered around the English alternative rock band, that's quite unlikely. Considering that they barely have enough hit singles to populate a "track pack," we highly doubt that. It could, however, be a third-person shooter featuring Blur singer Damon Albarn, powered by Infinity Ward's Modern Warfare engine.

Or it could be a game where the main character runs really fast ... Or it could be a racing game, because "Blur" sounds like a pretty good name for a racing game ... Or it could be ...

Hell, you tell us. If "Blur" actually does become a videogame product, what could it be?


Next page: More Activision stories




TheCleaningGuy's Avatar
TheCleaningGuy at 12/16/2008 17:10
Well, they just reunited, so...
Dexter345's Avatar
Dexter345 at 12/16/2008 17:14
It's going to be a racing game. The *in* thing to do is to have a four letter word as your racing game. Maybe Blur will capitalize on the (marginal) success of Grid and Pure.
lvl54spacemonkey's Avatar
lvl54spacemonkey at 12/16/2008 17:29
Pretty sure Blur had more than enough hit singles to fill a track pack. Sure maybe not in America but they certainly were the top band in the UK for a number of years.
Fusiontr's Avatar
Fusiontr at 12/16/2008 17:30
On the subject of Blur
I found out 2 hours too late that Blur were playing in Hyde Park this July
Tickets went on sale for it at 9am on Friday

Discovered it 2 hours later
tickets were sold out

I cried

Also
Blur in Rock Band please :D
Timmeh's Avatar
Timmeh at 12/16/2008 17:33
I think that with like 13 singles that were top ten in the UK charts they could probably manage a track pack Nick...
robwho2's Avatar
robwho2 at 12/16/2008 17:42
Aye, have to say like them or not they had quite a few "hits" :)
DJDuffy 's Avatar
DJDuffy at 12/16/2008 17:50
My money's on a competitor game to EA's Mirror's Edge.
Dexter345's Avatar
Dexter345 at 12/16/2008 17:54
Okay, Brits, Nick is American, and over here they have had a grand total of two singles, only one of which could really be called a hit.
Clance's Avatar
Clance at 12/16/2008 18:07
Fucking hell, Nick I had you down to be "down" with Blur.
I'm going in July, I am chuffed that Graham is back and all lookds well.

Really, this is all that my teenage years missed.

Pretty sure they could manage their own game and it would sell like hot cakes over here in the UK. Hyde Park sold out in 2 minutes and, with the possibility of a new album on the way, there is a fever around Blur that Activision can take advantage of.

Also, Graham Coxon = one of the best guitarists of our generation.
ArrestedDeveloper's Avatar
ArrestedDeveloper at 12/16/2008 18:20
Boys who like games, who like games, that like boys.
Nick Chester's Avatar
Nick Chester at 12/16/2008 18:34
No, I love Blur and ... crap. Dexter's right. I am American. The track pack thing was kind of a joke.

Also, love the Bizarre Racing game idea. Hadn't made that connection.
Sabreman's Avatar
Sabreman at 12/16/2008 19:16
It's a new N64 game.
MrSadistic's Avatar
MrSadistic at 12/16/2008 19:54
Well.. I could be wrong, but I believe Blur is an old, old wooden ship that was used during the Civil War era.
DJP3DRO's Avatar
DJP3DRO at 12/16/2008 20:10
Aw, shit.

Please put The Good, the Bad, and the Queen full-album DLC in Rock Band.
Sharpless's Avatar
Sharpless at 12/16/2008 20:21
Blur is awesome. Fuck American commercial success. Lord knows there's enough shit on GH, heaven forbid something of actual quality go on there.
Clance's Avatar
Clance at 12/16/2008 20:27
Cheers Nick, I knew it. Check out the album 'Modern Life Is Rubbish' for some classic Britishness.

Much love
chuck the hijacker's Avatar
chuck the hijacker at 12/16/2008 23:04
Maybe it's a puzzle game wherein you see the map before hand, then you have to navigate the puzzle with blurred vision, and escape some sort of large dinosaur like creature, or maybe a worm thing.
READY's Avatar
READY at 12/17/2008 01:02
Maby a new mystery game like myst. Who want's to solve this puzzle?
DoomAgent's Avatar
DoomAgent at 12/17/2008 01:50
i was thinking blurred vision too, but more like having the whole getting drunk thing on gtaIV. your character is all hazy and you have to do things like not miss the toilet too much while urinating, not getting arrested, or not sleeping with what you think is a woman. sounds fun if you ask me.
Scroll's Avatar
Scroll at 12/17/2008 05:07
"Also, Graham Coxon = one of the best guitarists of our generation." Yes Yes and Yes.

Yeah America never liked Blur how ever hard Albarn tried.
Fusiontr's Avatar
Fusiontr at 12/17/2008 06:12
"Also, Graham Coxon = one of the best guitarists of our generation."

FUCK YES
Jaffacakelover's Avatar
Jaffacakelover at 12/17/2008 11:21
Deffo a track pack - they had plenty of hits (and I wish i'd got tickets too)!
Also if it was a sports game, they might run into difficulty with EA's SSX Blur.
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