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Activision thought Modern Warfare idea was risky photo

Critics and videogame nerds generally agree that World War II is overdone. A few studios feel the same way as well, specifically developer Infinity Ward, who found themselves singing the WW II blues over five years ago when publisher Activision offered to allow the studio to develop console games in exchange for making Call of Duty 2 what it is this day.

“With Call of Duty 2, we were dead set against it being World War II,” IW’s Vince Zampella told Official PlayStation Magazine (spotted by CVG) in a recent interview, "but Activision really wanted it, the compromise sort of being that we'd get some dev kits for consoles in exchange for doing a World War II game.”

According to Zampella, Activision thought of IW as a PC developer, despite a desire to make a console game.

An unwise choice in hindsight considering the profound impact of Call of Duty 4: Modern Warfare on consumers and the Activision’s earnings sheets. But even this blockbuster title was contested at some point. Years after Call of Duty II, the publisher was still afraid of going modern.

"And something I'll add to that,” game project lead Jason West said, “Activision also did not want Modern Warfare. They thought working on a modern game was risky and [thought], 'oh my god you can't do that, it's crazy!' They were doing market research to show us we were wrong the whole time.”

"We had to fight for everything. They wanted it to be World War II. Again."

Call of Duty: Modern Warfare 2 hits November 10th.


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34 comments | showing # 1 to 34

Jin Champloo's Avatar - Comment posted on 10/06/2009 17:23
Jin Champloo
My respect for Infinity Ward has risen sharply for pursuing their passion. It resulted in one of the most prolific FPS titles of the decade, one that managed to pull me in, a person who despises the entire genre almost without exception.
kingtobo's Avatar - Comment posted on 10/06/2009 17:25
kingtobo
Hindsight is 20/20. Call of Duty was IW's first game and at that point the WWII market wasn't quite saturated yet. Call of Duty 2 was a necessary step to build the fan base further before moving onto a different time period. I'm certainly glad they were forced to make CoD2 since it's still my favorite shooter to this day and CoD4 certainly would not have the impact it did without such a phenomenal game and further experience for IW preceding it.
PwnanObrien's Avatar - Comment posted on 10/06/2009 17:25
PwnanObrien
To be fair Modern Warfare probably wouldn't have been as great if it were running on CoD II tech.
TheStripe's Avatar - Comment posted on 10/06/2009 17:28
TheStripe
Activision; Unwilling to take risks unless it involves badmouthing your customer base and raising prices.
Jizl Tizl's Avatar - Comment posted on 10/06/2009 17:30
Jizl Tizl
Hey, I was a bit sceptical of MW as well when I first heard about it. Obviously it turned out to be awesome though.
Dangsterr's Avatar - Comment posted on 10/06/2009 17:32
Dangsterr
Slap anything to the COD name and it'll sell like pancakes

Call of duty: space invasion
Niero's Avatar - Comment posted on 10/06/2009 17:37
Niero
test
EternalDeathSlayer's Avatar - Comment posted on 10/06/2009 17:37
EternalDeathSlayer
I'd love to see this Call of Duty: Space Invasion, Dangsterr.

Eventually modern warfare gets old too.

They would never let them do that though.
Everyday Legend's Avatar - Comment posted on 10/06/2009 17:37
Everyday Legend
Outright lies.

Highly-polished FPS=sales.

They knew this going in.
Drack48's Avatar - Comment posted on 10/06/2009 17:38
Drack48
IW walks a fine line with reality and modern combat, I wouldn't want to see many other studios try to tackle the material they do.
wanderingpixel's Avatar - Comment posted on 10/06/2009 17:41
wanderingpixel
I love Infinity Ward. It's Activision that I can't stand.
h5e5l5l5o5's Avatar - Comment posted on 10/06/2009 17:45
h5e5l5l5o5
Activision sucks mangina...
king kong five's Avatar - Comment posted on 10/06/2009 17:53
king kong five
Modern Warfare was truly a shining example of innovation and risk-taking.
moose39's Avatar - Comment posted on 10/06/2009 17:58
moose39
I can tell that Infinity Ward doesn't really like Activision. They just get a ton of money from them.
ZeroTolo's Avatar - Comment posted on 10/06/2009 18:00
ZeroTolo
I suppose the best part about MW2 will be the fact that it'll hopefully bring Infinity Ward enough money to help buy it's freedom from Activision.
Holyetheline's Avatar - Comment posted on 10/06/2009 18:10
Holyetheline
This makes some sense. I like IW, they're cool, they do what they do and it's always good.
BluDesign's Avatar - Comment posted on 10/06/2009 18:20
BluDesign
@tobo

wasn't oversaturated?

Howso? Last I checked nearly every game dev out there created a WWII FPS.

It was played out years ago. It's a reason why I could care less about any war based shooters until cod4 came along and brought it into a modern perspective.

It's like a game developer is afraid to touch any other war our country has participated in and try to create a narrative in that space. Vietnam is too taboo, pacific WWII conflict means a dev has to bust out planes and dog fighting air combat.

Where's a compelling and well thought out war game based on the Bay of Pigs or Operation Desert Storm? There's so much fear about developing a title around an unpopular conflict that it makes it impossible to really feel like these aren't more than anecdotes to a time and place in history.

A game developer with balls will come along and build a good story with this this kind of gravitas that's missing in combat games. WWII is so easy because so long as you're allied forces as a character, you're the good guy. Give me a game that will challenge that Infinity Ward.
Dr Strangelove's Avatar - Comment posted on 10/06/2009 18:47
Dr Strangelove
@Valentin Seleznyov

A Cold War game? What are you going to do? Sign non-nuclear proliferation agreements?

Maybe it has potential for the DS. You could write your own signature on documents.
Nerdy Suit's Avatar - Comment posted on 10/06/2009 18:47
Nerdy Suit
It's easy to rip Activision for thinking this was too risky, but you need to appreciate where they're coming from and what's at risk. Millions of invested dollars are at risk. People's jobs and maybe even their careers are at risk. Yes, Modern Warfare worked out great, but successes are the exception and not the rule.

If your money/job/reputation was at risk, wouldn't you be a little cautious as well?

With that said, I still don't like Activision or their leadership.
Linkoman's Avatar - Comment posted on 10/06/2009 19:08
Linkoman
This is one of the reasons i'm sad that Activision ninja'd Blizzard.
Dr Strangelove's Avatar - Comment posted on 10/06/2009 19:12
Dr Strangelove
@Valentin Seleznyov

Recreating Vietnam into a game would be very difficult. There was so much guerrilla and unconventional warfare that it'd be hard to orchestrate through a game series that has traditionally forced you to travel a fixed path. If you know a surprise attack is coming, as it happens every time you play the level on a fixed path, then it loses its poignancy and therefore makes the game feel like any other armed conflict, rather than in this case Vietnam. And to be honest, Treyarch in the Call of Duty series doesn't have a reputation of making an original and creative gaming experience. I have a feeling they will be hesitant to stray away from the 'winning' World War II game formula, and instead will just set the game in some other time period but still have it play like World at War.
Hcapt's Avatar - Comment posted on 10/06/2009 19:13
Hcapt
How is changing the time period to the modern era more risky than making a WWII game?

I would say it was much more risky making the WWII game because of market disinterest. It's one thing to be apprehensive to change when the changes are risky. It's quite another when the issue becomes change or fall into obscurity. And if Activision lacks the ability to change the era in which a game takes place when it is necesary to do so, I cannot imagine Activition lasting much longer as a market leader.
kingtobo's Avatar - Comment posted on 10/06/2009 19:34
kingtobo
@BluDesign: At the time that development of Call of Duty 2 likely started (at the end of 2003 when Call of Duty was launching) the only other well known shooters set in WW2 were Medal of Honor, Battlefield 1942, and Wolfenstein. Also, given that this was only the second game from IW in the time period there were still plenty more stories to tell. Sure, when CoD2 launched the market was pretty much at it's saturation point (Brothers in Arms also launched that year), but when the game was being budgeted and planned it hadn't reached that point.

@Hcapt: When they were discussing CoD2 they were probably worried that a game portraying the scenarios IW wanted in Modern Warfare would be scene as distasteful since that was also the year that combat operations in Iraq began. By the launch in 2005 it probably would not have been received that way but Activision couldn't of known how attitudes would be at that point.
Odhiex's Avatar - Comment posted on 10/06/2009 20:05
Odhiex
Wait...what you want to use Modern Warefare 2 tittle without Call of Duty on it? "oh my god you can't do that, it's crazy!" put them back on the cover, at least for standard edition and trailers (the new infamy trailer).

And so they did it again :"
TheDreadHawk's Avatar - Comment posted on 10/06/2009 20:42
TheDreadHawk
@BluDesign

Based on what I've seen of Modern Warfare 2 the conflict is strongly neutral. It's almost like "Who are the real bad guys?" this time around.
Cainraw's Avatar - Comment posted on 10/06/2009 20:46
Cainraw
Has every dev ever forgotten about the Korean war? Cause I sure did.
TheStripe's Avatar - Comment posted on 10/06/2009 21:08
TheStripe
Treyarch was only able to do what they did with world at war because of what they learned from IW. QTE's for setting C4, bad, new engine with streamlned play good. WoW is as much a product of IW's labor as it is Treyarch's
Kasersky's Avatar - Comment posted on 10/06/2009 21:30
Kasersky
its weird cause in a way i think by activition cockblocking IW was somewhat good, cod2 would have been too early and it made cod4 such a huge hit.

The timing was perfect, since halo3 paved the way months earlier for ppl to pick up the 360 and get their asses online. cod4 had the ground work laid out for them, ppl just had to play their game which they did because of strong reviews and even stronger word of mouth.
matrixdude171's Avatar - Comment posted on 10/06/2009 23:26
matrixdude171
And now it's the war on terror, again.
Sexualchocolate's Avatar - Comment posted on 10/07/2009 06:58
Sexualchocolate
IW - rock on.

Activision - eat a dick.
DeathOfChaos's Avatar - Comment posted on 10/07/2009 07:58
DeathOfChaos
And this is why I would never want to work with just one game company, lol. Activision...now they seem like that one guy on Grandma's Boy...you know, the Robot guy, lol. xD
Kaspar's Avatar - Comment posted on 10/07/2009 10:13
Kaspar
This just in:
The big noses at Activision aren't just greedy fucks.
They are incredibly dumb greedy fucks.
Azereki's Avatar - Comment posted on 10/07/2009 10:29
Azereki
Damn, glad Activision didn't get their way. Just another prime example of publishers having no clue what is going on.
Epicsm1ley's Avatar - Comment posted on 10/11/2009 13:55
Epicsm1ley
yep it's true if u put
CoD8: THE PANCAKE INVASION
it will sell like pancakes
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