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Activision rocks EA's face off, becomes the top third-party photo

The folks at the Activision are probably ripping their shirts off and swinging their axes (guitars) above their heads with the announcement of their domination of the third-party publisher ranks. They've overcome long-time leader Electronic Arts to become the top-grossing third party in the gaming world.

The latest from the NPD group shows that sales of Activision's titles, led by the Guitar Hero series, has hit almost $400 million. EA has lost the top spot for the first time in over a decade with sales of $365.7 million.

Other big titles in the Activision camp include the Call of Duty series as well as the Tony Hawk franchise, but Activision's buy-up of RedOctane last year for $100 million looks like money well spent, and has definitely put them over the top.

"For 17 years, I've focused on becoming the No1 video game company, and we're getting a lot closer to achieving that objective," said Activision chief executive Bobby Kotick.

Closer? You guys nailed it! Good Job, Activision, but you have your work cut out for you if you want to stay on top.

[via Next-Gen ]

Continue: More WHAAAAAAT? stories





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20 comments | showing # 1 to 20

winojesus's Avatar
winojesus at 07/24/2007 11:47
madden will end this
Dale North's Avatar
Dale North at 07/24/2007 11:50
you're probably right, but at least they had it for the first half
F Whipple's Avatar
F Whipple at 07/24/2007 11:50
Perhaps this will spur EA to stop making the same game every year
emotoaster's Avatar
emotoaster at 07/24/2007 11:52
^ Hopefully

I'm really surprised though that GH helped this much.
Dale North's Avatar
Dale North at 07/24/2007 11:53
emotoaster - me too
Kotua's Avatar
Kotua at 07/24/2007 11:55
Army of Two will end this
BlackDove's Avatar
BlackDove at 07/24/2007 11:55
It's time to publish three Madden games a year.
winojesus's Avatar
winojesus at 07/24/2007 11:55
@whipple
and encourage activision to continue doing so.
tony hawk 11, guitar hero blugrass,.
i can't wait.
robotplague's Avatar
robotplague at 07/24/2007 11:56
Wow, I could have sworn during E3 there was a pie graph shown of third party publisher market share. I thought EA was well ahead of the pack, I guess I saw it wrong.
B__'s Avatar
B__ at 07/24/2007 12:02
i knew "Tai-fu: wrath of the tiger" would pay off eventually...
Android8675's Avatar
Android8675 at 07/24/2007 12:09
Haha Tai-Fu. My copy is still NIB, unopened.

Grats Activision, gonna party like it's 1989!

Madden? Hell, sneeze out 2 FIFA games and it's game over. I think Rock Band is going to push EA a couple notches up in Japan, which EA notoriously has had bad luck doing in the past.
Arugala9's Avatar
Arugala9 at 07/24/2007 12:09
Madden will end this lead soon.
F Whipple's Avatar
F Whipple at 07/24/2007 12:14
@winojesus

touche
RICHARD BLOCKER's Avatar
RICHARD BLOCKER at 07/24/2007 12:19
"Did I say EA? I meant Activision" - Peter Moore
parrothead's Avatar
parrothead at 07/24/2007 12:44
I am excited for the new Call of Duty.

Don't forget College Football ending this also.
kam_RA's Avatar
kam_RA at 07/24/2007 12:51
@ blackdove... lol... yeah.. EA's Madden 08 pre-season... now with junk-yard dog fighting! or EA's Madden 08 post-season, live at Disneyworld!
Myrmidon16's Avatar
Myrmidon16 at 07/24/2007 15:22
too bad ea will eb cack on top when peter moore starts workin his magic
Myrmidon16's Avatar
Myrmidon16 at 07/24/2007 15:25
*ea will BE BACK on top, sorry
JSlayer69's Avatar
JSlayer69 at 07/25/2007 03:20
"YOU'RE WINNER!"
-Stellar Stone

http://en.wikipedia.org/wiki/Big_Rigs:_Over_the_Road_Racing
Note the publisher ;)
Lightthrower's Avatar
Lightthrower at 07/26/2007 11:14
Yeah but Big Rigs actually sold well because of it's infamy :-D! Go Activision!!!
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