Quantcast
Activision: Pre-orders are declining, Call of Duty 'not immune' - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Activision: Pre-orders are declining, Call of Duty 'not immune'


6:30 PM on 08.06.2014
ActivisionActivision: Pre-orders are declining, Call of Duty 'not immune' photo



Pre-orders seem like they're part and parcel of videogame culture -- retailers want your money as soon as possible and publishers like to gauge how many people want a particular game. However, Activision Publishing president and CEO Eric Hirshberg believes that pre-orders are declining around the industry and that they will no longer be the most important pre-release metric.

Speaking on an investor's call, he commented that pre-orders are on the decline. "You guys can see the same thing we see industry-wide, which is that there's been sort of a secular downturn as it relates to preorders," Hirshberg said. He puts the cause of that down to a combination of digital day-one releases and a downturn in games being bought for the previous generation consoles.

While Eric commented that expectations for this year's Call of Duty: Advanced Warfare were in line with previous titles in the series, it was "not immune" from the industry downturn.

I suppose the turnover of consoles must be a big factor but you also have to look at consumers being burnt by games released in an unfinished state. Why would you give your money to a retailer for a game that's going to require some big patches to be playable?

I don't think anyone's expecting a big drop in pre-orders for games overnight but maybe this is a small sign that they aren't as vital as we've been told in the past. 

Preorders declining industry wide - Hirshberg [GamesIndustry International] 






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Activision

9:00 PM on 09.16.2014
Playthrough: Destiny's Mars has cars, but not a single hot dog in sight

I've come down with a bad case of Dumpster Mono, and Max Scoville is terrified of germs, so he made me stay home so he could play Destiny and call it 'work'. But, without my responsible guidance, he got tricked into playing ...more



12:00 PM on 09.16.2014
Review: Destiny

It's been a small journey reviewing Destiny, but now I've experienced every facet of the game and I'm ready to make my decision. As mentioned previously, the story and setting leave a lot to be desired, but the gunplay is ver...more



9:00 AM on 09.16.2014
Destiny's first raid, the Vault of Glass, opens today

Today the first six-person raid opened up in Destiny -- the Vault of Glass. It's one of the events in the game that has no matchmaking function, so you'll have to use any number of third party tools to find friends, or d...more



View all Activision






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more