hot  /  reviews  /  videos  /  cblogs  /  qposts

Activision no longer cares about games it can't milk to death

8:01 AM on 11.06.2008 // Jim Sterling
  @JimSterling

This is some rather unsurprising news, but it lends further credence to the idea that Activision has truly taken EA's place as the crowning dick of the industry. When asked why Activision decided not to pick up certain titles it had spurned (think Ghostbusters or Riddick), CEO Bobby Kotick simply said that his company was interested only in games that could be "exploited" and turned into huge franchises.

Wow ... at least Activision doesn't pretend it's in this business for anything but cold, hard cash.

Kotick confirmed that Activision abandoned a number of Vivendi's games because they "don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now."

Kotick added: "You still need to have production of new original property but you have to do it very selectively … the focus at retail and for the consumer is to continue to be  the big narrow and deep high profile release strategy … We’ve had enough experience that I think the strategy we employ is the most successful."

So, the basic message seems to be that Activision is only interested in originality if it can keep re-using that originality for ten years. Something tells me that if the videogames market has another crash like the famous one of 1983, Activision will have a big hand in its arrival.



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

GoofierBrute avatarGoofierBrute
Philosophical question: if the only way to get Batman: Arkham Knight to run decently on my laptop is to lower all the settings and have it run windowed, am I really playing it?
Mike Martin avatarMike Martin
I'm farting right now.
Pixie The Fairy avatarPixie The Fairy
I farted in Gamestop today and wasn't blamed!
Jed Whitaker avatarJed Whitaker
I have never farted. #TrueLies
From Must Git Gud avatarFrom Must Git Gud
Getting banned soon!
VIRGO avatarVIRGO
Here's to hoping Nintendo makes mobile games as compelling as Pac-Man 256...
ScreamAid avatarScreamAid
I hate when a new game comes out and D-toid gets flooded with stuff about a game I don't know anything about and I'm just stuck here, sitting with myself and my freeware games...
Dreggsao avatarDreggsao
It is the middle of the night and Yu-Gi-OH is on TV. Are children with insomnia so common these days?
SeymourDuncan17 avatarSeymourDuncan17
My hair's done did and my Teddie cosplay is officially ready for next weekend's Comic-Con! Do I impress you, Sensei? [img]http://i.imgur.com/ZNlOmMf.jpg[/img]
ShadeOfLight avatarShadeOfLight
Replaying Tales of Symphonia for the first time in years, I only just now realized how random the plot is. Our goals are decided at Lloyd's whimsy, while we get major revelations just 'whenever'. Still a good game, but I'm proud to be #TeamBatenKaitos.
Dr Mel avatarDr Mel
Question Time! What's YOUR MGSV Helicopter music?
GoofierBrute avatarGoofierBrute
Today at work, I made a reference to the DK Rap in one of my news pieces. Any day that I get to do that is a good day.
gajknight avatargajknight
Everyone's playing MGSV...and I've just arrived in Skellige in The Witcher 3. At this rate, I'll get 'round to MGSV when the PS7 arrives.
RadicalYoseph avatarRadicalYoseph
Currently learning Little Trinketry from Valiant Hearts: The Great War on piano. [youtube]http://youtu.be/40fulS_olU8[/youtube]
Retrofraction avatarRetrofraction
MGSV is literally the Skyrim of stealth. 15 hours 3%... #Sneaker'sdelight
ThinMatrix avatarThinMatrix
The Kickstarter campaign is now live for Socuwan – the quirky indie MMORPG created by the community, for the community! https://www.kickstarter.com/projects/1465468930/socuwan-the-community-driven-indie-mmorpg
ScreamAid avatarScreamAid
Excellent video game OST's for the week (no particular order): 1) Super Stickman Golf 2 2) Lethal League 3) Crypt of the Necrodancer
DanteKinkade avatarDanteKinkade
Final season of Continuum is on tonight, featuring time traveling solders in power armor. I can't wait! https://carl9000.files.wordpress.com/2014/06/c15.jpg?w=842
Kallo avatarKallo
That moment when you look at your backlog of games...and it looks back and you and says "What the hell man? you have over 100 games on this list!". I feel guilty...
Steven Hansen avatarSteven Hansen
Idris Elba needs to be James Bond & heck to anyone who thinks otherwise
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -