Quantcast
Activision: Kobe Bryant Black Ops controversy hypocritcal - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Activision: Kobe Bryant Black Ops controversy hypocritcal


6:30 PM on 12.09.2010
Activision: Kobe Bryant Black Ops controversy hypocritcal photo



A while back, some assholes lashed out at Activision and Kobe Bryant for the famous Call of Duty: Black Ops television commercial. ESPN proved that it should stick to sports by chatting absolute crap about the situation, but Activision has bit back, calling the networks hypocrites for airing the ads that they later whined about.

"I’m going to put it in air quotes, which you can’t see, but the 'controversy' surrounding Kobe Bryant I find very hypocritical," says publishing CEO Eric Hirshberg. "Those same networks that are now questioning Kobe’s inclusion in this had no problem accepting the ad and approving the ad, and accepting the dollars to run the ad on their networks. Are they being irresponsible to their fan base by running the ad on their networks? Because if it’s good for the goose, it’s good for the gander. I find that to be very hypocritical.

"I also think that there’s a little bit of a maturation process going on for video games overall where certain people still don’t see them as mainstream entertainment, but I wonder if Kobe or Jimmy Kimmel had been involved for the marketing of a new Tom Clancy movie if they would have gotten the same response. I feel like this is still seen by some people as some sort of subculture or niche product, and the performance in the marketplace demonstrates that this is the epicenter of mainstream entertainment."

On the one hand it could be taken as hypocritical, but it is also an example of editorial and marketing not working together, which is actually a rather healthy thing. Of course, if any pundits seriously believed their network was airing socially dangerous ads, you'd think they'd have the spine to make a stand and leave. So either way, it's at the very least a case of grade-A bullshit.

Activision: Kobe Bryant Call of Duty Ad 'Controversy' is 'Very Hypocritical' [Industry Gamers]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Activision

12:00 PM on 09.16.2014
Review: Destiny

It's been a small journey reviewing Destiny, but now I've experienced every facet of the game and I'm ready to make my decision. As mentioned previously, the story and setting leave a lot to be desired, but the gunplay is ver...more



9:00 AM on 09.16.2014
Destiny's first raid, the Vault of Glass, opens today

Today the first six-person raid opened up in Destiny -- the Vault of Glass. It's one of the events in the game that has no matchmaking function, so you'll have to use any number of third party tools to find friends, or d...more



11:30 AM on 09.12.2014
Bungie reveals upcoming Destiny events and free content through October

Since Bungie plans on supporting Destiny throughout the year and into 2015, free content updates and events will populate the universe in addition to the DLC expansions that are already announced. The first event is a Sa...more



View all Activision






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more