The Entertainment Software Association just sent word that mega companies Activision Blizzard and Tencent have joined their group. They're now 37 strong.
I'm sure you'll remember that Activision bailed in a big way back in 2008, but now they're back, giving strength to the association. Having the biggest on board is a big deal.
“We are excited to join ESA,” said Chris Walther of Activision Blizzard. “ESA has a long track-record of supporting its members and the video game industry, and we look forward to sharing our unique perspective and experience with them.”
Tencent is no small fry either, mind you. They're huge in Asia, and will probably be just as huge here in the west.