At the Milken conference in Los Angeles last week, Activision CEO Bobby Kotick said the company intends to spend $500 million on Bungie's new sci-fi shooter Destiny. That investment will go into covering development, marketing, packaging, infrastructure support, royalties, and other costs associated with the new intellectual property, reports Reuters.
"Bungie's very ambitious plan is designed to unfold over a 10-year period," said an Activision spokesperson. "The depth of creative content, scope and scale is unprecedented and is required to bring Bungie's vision to life." The rep added that "Over the long term, we expect the ultimate product costs to be roughly in line with other Triple-A titles."
Still, there's no getting around it: $500 million. Perhaps that number would come across as less staggering if we knew more about Destiny. As it stands, there's so much that wasn't said at Bungie's recent preview event that needs to be covered at E3.
Get more destructoid: We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out
Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.