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Activision: Hating us not realistic, akin to PS3 bashing

Dec 16 // Jim Sterling    @JimSterling

Evil publisher Activision is pretty hated by the gaming community, mostly for being evil. The company's Publishing CEO, Eric Hirshberg, believes that the hate isn't founded in reality, and is rather similar to the bashing the PlayStation 3 received from fanboys after its launch. 

"I have Google, just like everybody else, and I’m of course aware of what the reputation is amongst core gamers, and there’s a narrative that I think has taken over reality to a certain extent," he suggests. "I think there’s definitely some disconnect between the perception and the reality. I would give you a couple of thoughts on that.

"If you go back in a time machine and read the general tenor in the blogosphere a couple of years ago about Sony PlayStation, it sounds a lot like what people are saying about Activision today. There’s a lot of disappointment in the PS3, and it was overpriced, and they’ve given up on the core gamer, and Sony Blu-ray … all those complaints were out there. It takes time sometimes to win peoples hearts and minds."

Hirshberg believes that, like with the PS3, the reality of the company's merit and the perception gamers have represents a gap that needs to close. With many gamers out there wishing to boycott the publisher, what do you think? Is the Activision hate unfair, or has the evil publisher deserved its evil reputation?

Activision Hate is Akin to PS3 Bashing a Couple Years Back, says Publishing CEO [Industry Gamers]


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Jim Sterling // Former Reviews Editor
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