Quantcast
Activision: Guitar Hero has lost some mass appeal - Destructoid

DestructoidJapanatorTomopopFlixist



Activision: Guitar Hero has lost some mass appeal


8:40 AM on 12.09.2010
Activision: Guitar Hero has lost some mass appeal photo



Evil publisher Activision has admitted that its Guitar Hero franchise may have lost some of the mainstream appeal that has raked in millions over the years. I don't suppose that could have had anything to do with the ten different Hero games that were released last year, could it?

"It's no secret that not just Guitar Hero, but also Rock Band, and the music category in general, do not have the same mass appeal today that they did a few years ago," says publishing CEO Eric Hirshberg. "That said, I think that we would be foolish to not try and build on the strength of the Guitar Hero brand... I think the road to rejuvenating that category goes through innovation.

"The premise of Guitar Hero -- that everyone has an inner rock star - it's something that we've all done forever ... So I think the core premise and the core insight at the heart of the Guitar Hero franchise is still very relevant. I think the genre is still fairly new, and so I think it's probably time for us to really look at what the next level looks like for that genre." 

Yeah. Just don't release ten games a year, chuckles. 

Activision Has 'Nothing But Love' for Harmonix, Not Giving Up On Guitar Hero [Industry Gamers]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Music games

4:00 PM on 03.29.2014
PS Vita rhythm game IA/VT Colorful sure looks like an acid trip

Hatsune Miku may be the queen of digital songstresses, but she's by no means the only act in town. Many are looking to join the party, like IA/VT Colorful, a rhythm game starring vocaloid idol IA. The musical title features 60 different tracks to get players bumping and grinding when the game arrives in Japan on July 31. Marvelous AQL has yet to announce a western release.more



12:45 PM on 03.28.2014
Hatsune Miku: Project DIVA F 2nd coming west

We forgot to say something the other day. I hate that we did because I'm such a fan! Sega has confirmed that Hatsune Miku: Project DIVA F 2nd will be coming to our shores (North America and Europe) later this year, for both ...more



10:30 AM on 03.25.2014
Making multiplayer music in Fantasia: Music Evolved

Harmonix revealed a multiplayer mode for Fantasia: Music Evolved at GDC last week alongside some new songs and levels. I jumped in front of a Kinect sensor to try out the new mode, and it wasn't long before I was flapping my arms to the beat.  Can't you hear that boom, badoom, boom, boom, badoom, boom, bass?    more



View all Music games






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more