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Activision: Guitar Hero has lost some mass appeal

8:40 AM on 12.09.2010 // Jim Sterling
  @JimSterling

Evil publisher Activision has admitted that its Guitar Hero franchise may have lost some of the mainstream appeal that has raked in millions over the years. I don't suppose that could have had anything to do with the ten different Hero games that were released last year, could it?

"It's no secret that not just Guitar Hero, but also Rock Band, and the music category in general, do not have the same mass appeal today that they did a few years ago," says publishing CEO Eric Hirshberg. "That said, I think that we would be foolish to not try and build on the strength of the Guitar Hero brand... I think the road to rejuvenating that category goes through innovation.

"The premise of Guitar Hero -- that everyone has an inner rock star - it's something that we've all done forever ... So I think the core premise and the core insight at the heart of the Guitar Hero franchise is still very relevant. I think the genre is still fairly new, and so I think it's probably time for us to really look at what the next level looks like for that genre." 

Yeah. Just don't release ten games a year, chuckles. 

Activision Has 'Nothing But Love' for Harmonix, Not Giving Up On Guitar Hero [Industry Gamers]



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