Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Activision: Guitar Hero cost too much to be profitable


8:20 AM on 02.10.2011
Activision: Guitar Hero cost too much to be profitable  photo



Yesterday we learned the rather stunning news that Activision was ending the Guitar Hero franchise, along with True Crime: Hong Kong. Publishing CEO Eric Hirshberg explained the reasoning behind the cull, which CVG has transcribed. 

"After two years of steeply declining sales, we've made the decision to close our Guitar Hero business unit and discontinue development on our previously playing Guitar Hero title for 2011," said Hirshberg. "Despite a remarkable 92 rating on DJ Hero 2, a widely well-regarded Guitar Hero: Warriors of Rock, as well as the 90-plus rated release from our most direct competitor, demand for peripheral-based music games declined at a dramatic pace.

"Given the considerable licensing and manufacturing costs associated with this genre, we simply cannot make these games profitably based on current economics and demand. Instead, what we'll do is focus our time and energies on marketing and supporting our strong catalogue of titles and downloadable content, especially to new consumers, as the install base for hardware continues to grow."

The executive also said that True Crime was murdered because it conflicted with Hirshberg's desire to "provide gamers with the highest possible creative quality." All told, shocking news indeed. I reckon Activision could've gotten another 256 titles out of each of those games, and we still never got Guitar Hero: ELO.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Activision

10:30 AM on 03.25.2015
I'm glad that Call of Duty: Advanced Warfare isn't afraid to embrace the strange

Call of Duty: Advanced Warfare got some flak for the whole "Press X to pay respects" debacle, but after the controversy quickly died down, it had plenty of time to shine with an active online community. Although th...more



12:30 PM on 03.17.2015
Geometry Wars 3 is evolving with 40 new stages and Hardcore Mode

This is unexpected. Geometry Wars 3: Dimensions is rolling out a free update across all platforms (PS3, PS4, Xbox 360, Xbox One, PC) on March 31, 2015 that's large enough to warrant a name change. Going forward, the game wil...more



8:00 AM on 03.06.2015
Destiny will get one more update before the next expansion

The last update for Destiny was pretty great. I logged in to check it out, and promptly quit because there really isn't anything to do. Bungie is teasing the next update however (1.1.2), of which it isn't giving details ...more



View all Activision






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more