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Activision: Gamers 'demand' to pay more for Call of Duty

9:00 AM on 11.15.2009 // Jim Sterling
  @JimSterling

Evil publisher Activision loves the color of money, and apparently having the biggest game franchises in the world just doesn't rake in enough cash for the nefarious company. With that in mind, Activision is looking at ways to profit even more from big names like Call of Duty, "monetizing" the experience even more than it does now.

"It's definitely an aspiration that we see potential in, particularly as we look at different business models to monetize the online gameplay," says CFO Thomas Tippl. "There's good knowledge exchange happening between the Blizzard folks and our online guys. We have great experience also on Call of Duty with the success we had on Xbox Live and PlayStation Network. A lot of that knowledge is getting actually built into the Battle.Net platform and the design of that.

"I think it's been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of some of our biggest franchises like Call of Duty."

Does that sound bad to you? It shouldn't. Activision apparently thinks that people like you "demanded" to pay more for Call of Duty: "Our gamers are telling us there's lots of services and innovation they would like to see that they're not getting yet. From what we see so far, additional content, as well as all the services Blizzard is offering, is that there is demand from the core gamers to pay up for that."

Did you tell Activision that this is what you wanted? Own up, who bloody gave Activision this idea!?


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Jim Sterling, Former Reviews Editor
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Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

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