Activision's Ceo Barry Kotick might know something that we don't. It seems that he has made some really bold statements in a recent interview with Rueters news concerning the future price points of all three current generation consoles. Here are a few quotes from the interview:
Prices on Sony Corp's PlayStation 3 and Microsoft Corp's Xbox 360 video game consoles must fall to $199 in the next two years to reach mass-market appeal.
In the next 24 months they (current gen consoles) all will need to be at that $199 price point, and you can imagine Nintendo will be down to the $129 price point over the next few years
He also disusses the Guitar Hero versus Rock Band fiasco and what the plans are for Guitar Hero down the road. When asked directly about the possibility of the Guitar Hero series adapting new instruments, he stays far into the safe zone and only mentions that they are "On the list of features that our audience is interested in." The best quote for me was the when he said that he "Hasn't seen the product yet" when he was asked about Rock band. Way to stay on top of the trends Mr. CEO of one of the biggest game companies in the world.
What do you think about the possibility of a $129 dollar Wii and the 360 or PS3 at $199 bucks?
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"When technology has been out for a while, the price should go down."
..
Video game companies don't tack arbitrary numbers on their console price tags. There is a science to pricing that calculates a lot of variables: manual labor, r&d, debug, not to mention actual parts.
While it is economically viable for systems to drop in the future, this is due to new piecey parts (like the shiny new 99 USD ps2).
Capitalism 101: supply and demand.
If people keep snatching up $250 wii's like children in a dark alley, what's nintendo's incentive to drop its price.
Balderdash.
http://curmudgeongamer.com/imgdisplay.php3?shotfile=console-prices-absolute.png
But if the PS3 dropped to about $300 I might forgive Sony for all the pain they caused me....
And I'll admit that as mush as I bash the Wii, I would sell out for a price drop to about $170.
Enough of this one laptop per child bleeding heart mumbo-jumbo. It's a vidja game, not a charity!!
But neither do I, so bring it!
By the way, Philonious had a good idea too. Why not sell all of your games a $20, you'd be more "main stream" then! lol
That's cute. They think they created Guitar Hero. No, what they've created is another Tony Hawk-esque franchise that comes out every year with a new peripheral and over priced exploitative downloadable content.
Personally for me (a Guitar Hero III owner), Rock Band seems like a much more long term investment. That is to say, as long as Harmonix and MTV don't screw us over with Rock Band 2. It'll be fine if the music is transferable to the new game. If it's another GH money making BS scheme, then no.
And that's cute about the console price drop, too. Maybe you should sell your $60 games for less so that I don't skip over them for better games. Tony Hawk is a nay, Activision. Skate is a better game.
Better idea then dropping system prices is dropping game prices, think if halo3 came out to be 29.99? It'd make it seem like it wasn't halo 1.3 and that I didnt waste a tank of gas on a piece of shit
"i liked that idea about having one console. monopolies suck, but its so much easier when all your friends have the same stuff as you"
Why don't all of you just buy the same shit, then?
And a one console market would be horrible. It's one of the most retarded ideas since the travel tooth brush. Why do you think the XBOX 360, Wii, and PS3 continue to get updates? Competition, my friend. Competition works out for us consumers in the long run. It pushes the industry forward much more faster.
1) The Wii can't even stay on shelves at $250. Dropping to $200 would make absolutely no sense for Nintendo. We won't see a price drop on the Wii until it stops selling out.
2) The PS3 launched at $500/$600, so it has a much longer road to travel before hitting $200. Sony is trying, though. In its first year they "dropped the price" $100 to $400/$500 respectively. If they continue to drop the price $100 per year, it could reach $200 by 2009.
3) The 360 is comparable to the PS3 and they are already at a lower price point than the PS3. Also, they are selling better than the PS3. The PS3 being so expensive bought time for MS to sit on their launch price longer than a console normally would. As the PS3 drops in price and/or starts taking more sales away from the 360, MS will drop their price to counter. Their lowest priced 360 is already at $270. They will probably have a $200 console in 2008.
It was about Barry Kotick's long-lost twin, Janosz Poha.
not as funny, but hey, whatever.
Not a fan of the Wii, but for $129, you're damn right I'm gonna bite that opportunity!
And, uh, yeah, she did have a nice voice.
you've made my day!!
His ignorance is also telling in that he suggests the Wii needs to be $129 to be successful. What a dope. It's like he has no idea that Wii consoles are STILL difficult to get at $250 and bringing higher than MSRP premiums on eBay.
He should also stop taking credit for guitar hero and call of duty 4. Publishers are more often than not restrictors rather than enablers when it comes to producing games. They're the ones that want difficulty turned down for "casual" appeal or controversial elements removed. All the blather about the reception for CoD4 and not one mention of Insanity Ward.
Epic Fail.
@CaffeinePowered, you are wrong. Both the PS1 and PS2 launched at a $299 price point and those systems have been the most successful consoles to date.
as for price drops, they will happen. It is going to be quite a while for the PS3 but I think Microsoft could have their Arcade SKU down to $200 by August, if not earlier. Microsoft knows that they lose money on hardware, but that is ok. They can take a loss and make up for it in LIVE subscriptions and Halo3 and 4 sales. Seriously though, even if the Arcade SKU drops to $200 and the Premium hits around $260ish, that will put a lot of pressure on Nintendo.
The fact of the matter is that gamers in each generation have largely ignored prices since the early nineties, and even then the only thing detrimental to a console's success has been a price point over $600 (NeoGeo, 3DO) or a hamstrung library (turbographix 16). Gamers will buy new consoles. Price is now more important that everyone is joining the party, but the industry has succeeded for decades with only the support of the now-labeled-hardcore crowd. Success within this market has traditionally been enough success for these companies to continue making lucrative profits. To assert that this market (which still spends more than twice the amount of money that the "casual" market does on gaming) no longer matters by insisting on lower price points, this guy only comes off as more and more out of touch. This makes me feel bad for guitar hero IV. The insane difficulty will be gone, and the tracklist will be tiny, because they're going to have to cut game prices if consoles have to be <$200.
This guy is a loon. I almost feel bad patronizing him with this and the above commentary.
Almost.
$200, my butt.
I was happy paying 399 for my 360, but I still haven't purchased a PS3 (which is now cheaper but totally gimped)