Activision's done it again! Continuing its strategy of charging UK gamers extra money just because it can, Starcraft 2's publisher is offering the highly anticipated strategy sequel at an inflated retail price. Activision has done this before with Call of Duty: Modern Warfare 2 and is planning to do likewise with Black Ops.
Starcraft 2's recommended retail price in the UK is £44.99, which is more than PC games usually cost. Fortunately, there are many retailers who aren't massive twats, so they've shaved ten quid off the asking price anyway.
That doesn't change the fact that Activision is being incredibly slimy with its continued UK price gouging.
This is what Activision does though, and it's not like gamers will ever give that publisher an incentive to stop. While we continue to pay inflated prices for games and DLC like idiots, Activison will continue to exploit our gullibility. Just remember to shop smart -- there is no reason for you to pay above the odds for this game, even if it is Starcraft 2.
Starcraft 2 gets inflated RRP from Activision Blizzard [CVG]
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
Likes
PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3
Meet the rest of the team
| BBcode help |
| [b]Bold text[/b] |
Bold text |
| [i]Italic text[/i] |
Italic text |
| [url]http://www.dtoid.com/[/url] |
http://www.dtoid.com |
| [url=http://www.dtoid.com/]Web link[/url] |
Web link |
|
| [img]http://www.example.com/robot.jpg[/img] |
 |
Post a comment! You can also post a photo below:
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
66 comments | showing # 1 to 50
|
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
Comments policy
Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?
Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!
Contest:
9:20 AM on 07.27.2010
| 
This actually worked in favour of sales when they did it to MW2, because the RRP was so high, many supermarkets priced it at less than half of that and sold a metric fucktonne, to a lot of people who wouldn't have bought it otherwise, people who would have actively NOT bought it.
Thing is, UK retailers ALWAYS chop £10 off the RRP. Usual RRP is £50. Activision RRP being £55. But retailers normall sell games for £40 - £10 less than the RRP. However MW2 was still on sale for £55 at some dedicated game stores, just that supermarkets chopped the price down to something like £25!!
Still, not buying Black ops, Kotick can gobble my junk.
If my Laptop could run Starcraft 2, which I very much doubt i'd be interested in trying a demo or something, (ehem torrents ehem) because i've never played Starcraft.
If there's one upcoming game that DOES need to be sold with a premium in the UK, it's Just Dance 2 (Wii). Why do I get the feeling it'll break the all-time UK record for preorders?
But has anyone tried to get a comment out of Activision about this? do they have a legit reason or thought behind this? Easy to say "because they can", but is that the only reason?
@Strandli - I can't guarantee but it's most likely because they can. As a business you want to get the most return, so if you charge extra for a product and people buy it then it's all good.
Also I dare not imagine how much they could charge for Starcraft 2 in Korea.
Check out part 3 of their video podcast. They BLAST you hardcore! You need a rebuttal ASAP or you can relegate yourself to a corner, your choice.
I still don't get why Blizzard went with Activision, don't they see the venom people have for that company ?
That's what I heard! Do you hate games?
Are you oppositional for the sack of it?
ARE YOU SIMPLY A REFLECTION OF WHAT'S WRONG WITH OUR SOCIETY?
That's what I heard on Epic Battle Axe!
Considering they just made up some bullshit about my reviews, I don't think it really warrants an official response.
This isn't really new news on game prices outside the US.
I'd address it. Especially in this internet age where "lies" become truth faster then lighting. Address the matter quickly and stamp it out if what they're saying is Bullshit.
Cheers Bro!
Please STFU, Destructoid comments tend to be full of stupid things, we don't need more bullshit from that crap they call EPIC...
Tbh I'm not surprised by the pricing at all, I haven't ever played Star Craft but was gonna get hold of the original to see what I was missing out and make a decision on weather or not buying the second one would be a good idea, have to say. I don't think it is.
this game will sell, period. why the hell not make money on it?
..I'm still going to wait for some battle chest version. I'd rather buy the complete game at once and not in increments. That's too close to episodic gaming, and I hate episodic gaming.
yeah the epicbattleaxe stuff is nice...and they are right (yes thats my opinion) but its not only jim who is doing this mistake....so it was a little bit unpro attacking jim in this way.
Did anyone expect otherwise, anyway? I mean, MW2 for 59 pounds, was it? I'm honestly amazed SC2 isn't that price there, and I actually don't remember Blizzard games being pricier than others by default...but it's also been years upon years since I bought one of their games new, so...
It remains to be seen what's to happen with the DLC, right? As in, cost.
Fine I'll STFU. Just figured I'd let Jim know what's being said about him. I'd hope for the same courtesy in life..
i rent 99% of my games but when i do buy, i do not mind paying extra when i know i will play the shit out of something
more outrageous than paying 5 or 10 bucks more on a great tittle is paying full retail for a piece of shit like naughty bear or singularity (even if singularity was a great game it only lasted a few hours with no replay value)
for me games have 2 gamescores example
singularity 9.5 if you rent it or buy at discount
singularity 4.5 if you buy full price
I hope to god Shattered Dimensions doesn't come at a £55 price tag...
Meh big price boring game.
On to the point, I try not to buy ANY Activision games, and it pains me to know that Blizzard is a second head of the devil. I hope one day they both fail, but at the same time it doesn't look like it will happen any time soon. I definitely don't buy any Activision console games because you know there coming with the automatic $15.99 map pack or something ridiculous, when the actual value should be like $1.99. If you can sell a dollar menu burger for 15x it's actual cost why not?
so,.. $180 for the "full" game? no.
SO in other words FUCK EPICBATTLEAXE.
Yep, Activision suck bawls.
A shit load of people are fucking retarded then I guess.
Phuck USA!