Quantcast
Activision argues that it's not an evil empire - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Activision argues that it's not an evil empire


10:40 AM on 04.14.2011
Activision argues that it's not an evil empire photo



Monolithic empire Activision has argued that it is not monolithic empire, arguing that its reputation as a festering hub of evil is the price of being the number one publisher in the business. I'm sure the goat sacrifices and that time they raised Heinrich Himmler from the grave had nothing to do with it.

"Before our merger with Blizzard, becoming the number one publisher from a revenue perspective, we were always known as the warm and cuddly Activision; the scrappy, loveable number two," offered dev relations head Dan Winters. "As soon as we became the number one and we develop broader perspectives, perceptions started to change a little bit. We've worked very hard, and continue to do so, to let people know that, you know, we're the same guys, we really are. We haven't changed! I'm the same guy that I was before the merger, as are most of us.

“We're the same organisation. We haven't gone out and hired 3000 people. Our ability to scale and move quickly is the same as it was before. We're not this big, monolithic empire that's making decisions in a dark room, we're still very collaborative. We still have the same healthy respect and appreciation for talent that we ever did."

He also argued that studios are allowed to keep their identity and that Bobby "Basically Satan" Kotick has personally worked to do this.

That's all fine, and I personally can attest that individual Activision employees are lovely people, but that doesn't change the fact that Activision will whore out a series and then suddenly drop it when it becomes too saturated, that it won't put faith in games that can't be turned into massive franchises, and the fact that Kotick constantly makes himself sound like a cock. That's nobody's fault but Activision's. 

Activision's Dan Winters [GI.biz]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.



Review: The Legend of Korra photo
Review: The Legend of Korra
9:00 AM on 10.21.2014


Review: Skylanders: Trap Team photo
Review: Skylanders: Trap Team
2:00 PM on 10.07.2014






Activision

4:00 PM on 10.27.2014
If Bungie envisions Destiny as an MMO, it should start acting like it

Destiny was a functional game at launch, but a number of design choices were made that left all of us scratching our heads. The Cryptarch system in 1.0 was horrible in that it allowed players to earn legendary engrams (r...more



9:00 AM on 10.21.2014
Review: The Legend of Korra

One of the biggest surprises of 2014 had to be the announcement of a Legend of Korra game, published by Activision and developed by Platinum Games. Yes, that Platinum Games -- the current master of action titles. It...more



2:30 PM on 10.20.2014
Call of Duty: Advanced Warfare PC requirements haven't advanced much from last year

Call of Duty: Advanced Warfare's required PC specs have been released on the game's Steam page, and it turns out that all that power doesn't necessarily change everything -- especially if you use last year's iteration as a b...more



View all Activision






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more