Here’s a bit of history for you folks: John Madden has had his name on EA-developed football games since the Reagan era. The first was John Madden Football, which came out for the C64 and Apple II on June 1, 1988 (it was also later released for the Genesis). The most recent was Madden NFL 08, which was released on August 14, 2007. Now, EA has come full-circle: they’ll be putting out a 20th Anniversary Collector’s Edition of Madden NFL 09. And why not? Premium-priced special editions have become all the rage these days.

The Collector’s Edition will be available alongside the no-frills version of Madden NFL 09; both will launch on the same day, August 12th. But for your $89.99, you’ll actually be getting two full games: the Collector’s Edition will include full versions of Madden NFL 09 and NFL Head Coach 09, in addition to “exclusive classic Madden NFL gameplay, and an extensive library of exclusive bonus video content”.

There’s some rather curious phrasing in the press release that caught my eye (see for yourself after the jump). Towards the end, it says the following:

NFL Head Coach 09 is scheduled to ship only as a part of the Madden NFL 09 20th Anniversary Collector's Edition, which, at a suggested retail price of $89.99 for the complete package of Madden NFL 09 and NFL Head Coach 09 plus additional exclusive bonus content, will ship on the Xbox 360 and PLAYSTATION®3.

So if I’m interpreting that correctly, you won’t be able to buy NFL Head Coach 09 by itself? That seemed a bit strange — until I realized that it’s genius on EA’s part. Think about it: NFL Head Coach 09 isn’t likely to sell all that well by itself, especially when you consider the first effort on the PS2, NFL Head Coach. But bundling it with the Collector’s Edition ensures that the total package will easily sell a few hundred thousand copies. Will you be picking it up?

EA ANNOUNCES MADDEN NFL 09 OFFICIAL SHIP DATE AND SPECIAL COLLECTOR'S EDITION

REDWOOD CITY, Calif., - March 27, 2008 - Electronic Arts Inc. (NASDAQ: ERTS) announced today that Madden NFL 09 will be available in retail stores in North America on August 12, including a special collector's edition in celebration of the 20th anniversary of one of the best-selling video game franchises of all time. The Madden NFL 09 20th Anniversary Collector's Edition will be the ultimate interactive NFL experience - featuring full versions of both Madden NFL 09 and the all-new NFL Head Coach 09, exclusive classic Madden NFL gameplay, and an extensive library of exclusive bonus video content.

"The Madden NFL franchise has a rich history, and we're proud to be celebrating it with this definitive video game package," says Peter Moore, president of EA SPORTS. "Featuring two deep and innovative new standalone games, as well as a host of exclusive bonus content, the Madden NFL 09 20th Anniversary Collector's Edition is the ultimate interactive offering for both long-time Madden NFL fans and anyone who enjoys football on Sundays. I can't think of a better way to get your NFL fix than to enjoy everything that's unique about both Madden NFL 09 and NFL Head Coach 09, and then connecting and sharing content from both."

Whether you prefer to make your moves on the field, from the sidelines or in the front office, the Madden NFL 09 20th Anniversary Collector's Edition has something for every football fan. Madden NFL 09 will feature the most immersive gameplay, the richest online offerings and the most comprehensive feature depth in the history of the franchise, while NFL Head Coach 09 has been reinvented to provide a unique new NFL experience by allowing fans to be in total control of their favorite franchises. The two games offer unique experiences and then can even interact with one another with gamers being able to import their user-designed plays from NFL Head Coach 09 and put them into Madden NFL 09 to create customized playbooks for complete control on the field.

"Both Madden NFL 09 and NFL Head Coach 09 are deep and unique gaming experiences that will truly immerse sports fans of all ages, skill levels and playing styles," says Chris Erb, EA SPORTS director of marketing. "With the Madden NFL 09 20th Anniversary Collector's Edition, we're bringing two great NFL games together to create the definitive football offering."

NFL Head Coach 09 provides the complete NFL coaching experience, offering a variety of different ways to control an NFL franchise, on and off the field, in-season and off-season. With strategic game-planning features, NFL Head Coach 09 places gamers in the coach's seat by allowing gamers to comprehensively scout the opponent, build custom playbooks, and develop a team that will adapt to the philosophy and system of an NFL franchise.

Last year's Madden NFL 08 was honored with various awards, including the 2007 Game Critics "Best Sports Game" award at last year's E3 Media and Business Summit, "Best Team Sports Game" from the Spike TV Video Games Awards, "Best Sports Game of the Year" by GameTrailers' 2007 Game of the Year Awards, GameSpot's "Best Sports Game" Reader's Choice Award, and the "Best Sports Games" of 2007 by MSNBC. Over the past 20 years, the Madden NFL franchise has sold over 70 million* copies and has been established as one of the most revered sports video games in the industry. Since 2002, Madden NFL has been the number one selling sports game** each year in North America.

Both Madden NFL 09 and NFL Head Coach 09 are developed in Orlando, Florida by the award-winning EA Tiburon studio, which also produces NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.

Madden NFL 09 will be available for the Xbox 360 video game system from Microsoft, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, Wii, Nintendo DS, PSP (PlayStation®Portable) handheld entertainment system and is rated RP by the ESRB. NFL Head Coach 09 is scheduled to ship only as a part of the Madden NFL 09 20th Anniversary Collector's Edition, which, at a suggested retail price of $89.99 for the complete package of Madden NFL 09 and NFL Head Coach 09 plus additional exclusive bonus content, will ship on the Xbox 360 and PLAYSTATION®3.

EA SPORTS is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.

For more information about Madden NFL 09 and NFL Head Coach 09, please visit www.madden09.com.