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A glimpse of the Gears of War 3 Times Square launch

6:45 PM on 09.21.2011 // Keith Swiader
  @keithswiader

The premiere launch event for Gears of War 3 took place at the Best Buy Theater in Times Square on Monday night where hundreds of gamers gathered to ring in the release of Epic Games' latest installment in the chainsawing saga. Among the aspiring COG were Epic developers (including none other than Cliffy B), cosplayers, Big Sean, and a ton of drunks who didn't miss a beat at the open bar. 

After standing in line for nearly the entire day and watching the constant loop of TV Land's advertisement for Everybody Loves Raymond on one of the many billboards in New York City, roughly 300 people were given access to the insides of the Best Buy Theater. Once in, they were able to play Gears of War 3's Horde mode, watch rapper Big Sean perform, or drink by themselves at the aforementioned bar. Most people, however, took to the Gears of War 3 stations.

 

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