After standing in line for nearly the entire day and watching the constant loop of TV Land's advertisement for Everybody Loves Raymond on one of the many billboards in New York City, roughly 300 people were given access to the insides of the Best Buy Theater. Once in, they were able to play Gears of War 3's Horde mode, watch rapper Big Sean perform, or drink by themselves at the aforementioned bar. Most people, however, took to the Gears of War 3 stations.
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