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A Day in Den Den Town: Retro paradise at Retro TV Game Revival photo

There are some things that I have to do in the world. Usually, it’s limited to preventing people from buying Escape from Bug Island and the like, but one thing that I absolutely must do is prevent the RetroForceGO! crew from ever entering the above “Retro TV Game Revival.” The ensuing explosion from the retro-goodness would cause untold damage to the city of Osaka.

Was it that good? They had a Virtual Boy stand. And it was running. Jesus, I hadn’t laid my eyes on that system since I was 9. Looks like it's time to take the plunge and make myself the blindest person on staff.

Back when I was a kid, I had a Genesis and SNES, but never got heavy into gaming until the very end of the PS1 and the beginning of the PS2. Thus, I missed out on some of the best sprite-based titles ever put out. I could easily spend hundred and hundreds of dollars picking up these games that I never got to play while I’m here in Japan, and along the way maybe even play some that the rest of you never got to play, since they never got translated.

Two things stop me, though. One, my father isn’t Daddy Warbucks. Second, I do need to bring home my clothes, computer, and other necessities that I brought with me. Sure, it’s tempting to just throw everything out and come back with a suitcase filled with Famicom and Super Famicom games, but I would like to have some sort of wardrobe back in America.

When I first walked in the door to Retro TV Game Revival, I was immediately hit with a 3-meter tall rack that was packed with old consoles, and an accompanying bin sitting directly inside the entrance. What was in there? Famicoms, Super Famicoms, the V-Saturn (Japan-only Saturn), and Dreamcasts-a-plenty. Jesus, there’s no way I’d survive this.

Oh, I hate you. The glass case that’s sitting right next to the register contains the gems of their collection for this floor, with their high price tags and salivating goodness. This includes goodies like a sealed copy of the original run of Final Fantasy Tactics, Yoshi’s Cookies, Ikaruga, and Mortal Kombat 3 for the PS1. Needless to say, this is where all the NeoGeo games were kept, as well. As you can see, a copy of Samurai Spirits SP for the NeoGeo caught a price tag of 98,000 yen, or about $990 USD. After a few moments, an employee kindly turned me to the left and gave me a slight push, throwing me into the Famicom aisle. He then proceeded to clean the glass from whatever stains had been left on there.

Many of the titles in the ensuing aisle went over my head, as they were all Famicom titles, and many of their English equivalents were before my time. None the less, they had TVs running demos of various games from days past, along with plenty of retro merchandise hanging up on from the ceiling. As I mentioned before, the center aisle was an assortment of Dreamcast, Sega Saturn, and PC-Engine games. It seems that even Japan can’t get rid of its old copies of Madden, trying to sell them off in cheap packages. There were plenty of visual novels and ero-ge to be had. But there’s no reason any of you would be interested in that stuff – especially the ero-ge.

The Super Famicom and Sega Genesis aisle, did strike up some fuzzy memories of rainy days, furiously mashing buttons while calling the rental store to say that I’d be checking out Super Mario All Stars for another three days. Some of the items of note were copies of Final Fantasy V and VI sitting there, for only 980 and 1480 yen respectively. As soon as I showed these pictures to Colette, and informed her that I had not yet purchased the games, I was instantly hit with threats of beatings, disembowelment, and restriction from the weekly Destructoid sack races. 

Upstairs was a collection of extremely old PC games, some PS3 games, and a lot of baseball and trading cards. There were also collections of videogame soundtracks, including the complete collection of the Guilty Gear soundtracks. The nice thing was that they were all at a reasonable price – in other words, they were on-par with American CD prices. I picked up the Final Fantasy Tactics soundtrack (a 2-CD set) for 2600 yen ($26 USD), and have been enjoying it every minute since.

Retro TV Game Revival has been running for about 15 years now, and is one of nearly a dozen retro-heavy stores in Den Den Town that I’ve encountered. There’s a recognizable market for a retro crowd in both America and Japan, but the prevalence of retro items – both in Den Den Town and in the more suburban areas – is much higher than you would find in America. The total prevalence of gaming here is thanks to a much higher acceptance of videogames within Japan. Besides that, though, there’s something else that’s to point to as cause for more retro items in Den Den Town: the age of the shoppers.

Many of the people buying goods in Den Den Town are in their thirties, fourties, and fifties. Instead of the youth hipsters you readers are, the people shopping in Den Den Town are settled down, with permanent employment and many times they’ve got families too. Whether they’re just buying to relive their childhood, finding items for their children, or just looking for something that isn’t offered in today’s lineup of games, the people shopping in Den Den Town certainly have the money to throw around. Besides Retro TV Game Revival, other stores had display cases with their rare retro-holdings, something that would be pointless to display unless your market was willing to spend 99,800 yen on a single game.

It’s too bad that an area similar to Den Den Town cannot feasibly grow in America for at least another twenty years or so. You’re looking at a major metropolitan area like New York or LA (I’d prefer New York, since you can walk everywhere, like in Osaka and Tokyo), where an electronics district has popped up to serve the needs of upper-class males in their forties and fifties, as well as up and coming youths who have a lot of money to burn.

The most likely place for this, from a point of idle speculation, would likely be Portland. There’s a large community there that has a strong interest in pop culture, both American and foreign materials, and make a decent amount of money. Of course, I don’t live in the area, so I can’t quite judge the feeling of the community there. For those of you who do live in Portland, is what I’ve talked about here, and elsewhere on Japanator and Tomopop struck any chords with you?

Previously:

A Day in Den Den Town: An introduction
A Day in Den Den Town: Osaka's videogame spirit
A Day in Den Den Town: The hunt for some sweet PVC 

Be sure to check out the next feature over on Japanator


LAUNCH GALLERY (29 IMAGES)
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43 comments | showing # 1 to 43

TentuX's Avatar
TentuX at 04/08/2008 23:45
its like a trip back in time! i want to visit that store!
13thDragon's Avatar
13thDragon at 04/08/2008 23:51
Oh my God, if I won the lottery I would totally blow it all there.
Orionsaint's Avatar
Orionsaint at 04/08/2008 23:51
It's my dream to be trapped in that store over night.



I've abandoned my 360!!!
Carac's Avatar
Carac at 04/08/2008 23:54
How the fuck can they still have unopened box copies of FF6 for $15?
BluDesign's Avatar
BluDesign at 04/08/2008 23:55
FFT for only $250? Whadda deal!
Boolean's Avatar
Boolean at 04/08/2008 23:59
"As you can see (img), a copy of Samurai Spirits SP for the NeoGeo caught a price tag of 98,000 yen, or about $990 USD"

Is (img) supposed to be a link?
Justin Villasenor's Avatar
Justin Villasenor at 04/08/2008 23:59
Send me those copies of FFV & FFVI plz k thnx.

Seriously though, that place looks so awesome, and even though I wouldn't be able to understand the games it's stocking such a huge amount of concentrated retro awesome would probably make me blind.
Wedge's Avatar
Wedge at 04/09/2008 00:03
I'm moving to Portland. They have CD Games Exchange at least, which is pretty nice for finding random pre-PS2 games for good prices.

And yeah, games like Final Fantasy aren't exactly uncommon in Japan, and there are tons of copies around, so they don't cost a ton.
Cheeburga's Avatar
Cheeburga at 04/09/2008 00:06
Looks like heaven.
Chad Concelmo's Avatar
Chad Concelmo at 04/09/2008 00:13
*fap*
kalidanthepalidan's Avatar
kalidanthepalidan at 04/09/2008 00:17
mmmm....my heart and genital organs desire this.
sevink's Avatar
sevink at 04/09/2008 00:18
looks awesome. I'm trying to talk to my soon to be wife to spend out Honeymoon in Japan. I'm gone on a out of country trip every year sense I was 13 so I've gone to so many countries. Asia is the only place left untouched, well besides Africa I guess, but anyways I will definity try to talk her into going there, looks amazing.
Redzie's Avatar
Redzie at 04/09/2008 00:28
Can you look for a Dreamcast Broadband adapter? I really need one of those.
Anthony Burch's Avatar
Anthony Burch at 04/09/2008 00:49
WELKUM 2 RETRO ISLANDZ
BlackSunEmpire's Avatar
BlackSunEmpire at 04/09/2008 00:49
Where is your dedication, you choose your wardrobe over retro goodness?? I for one am disappointed.
maxio098ui's Avatar
maxio098ui at 04/09/2008 00:50
i have both the ffv and ffvi japanese boxed and i have to say that the american boxart really is crap. and that ffVI is da bomb and i am suppurtive of colette's actions of vengence vs you sir mr mcVengence
T-Tay's Avatar
T-Tay at 04/09/2008 01:00
Super Potato in Akihabara is also pretty choice I've heard.
Topher Cantler's Avatar
Topher Cantler at 04/09/2008 01:09
OH GOD....

*fapfapfapfapfapfapfapfapfapfapfapfapfapfap*

I know someone who'd very much like a V-Saturn for his birthday. :3
Brad Rice's Avatar
Brad Rice at 04/09/2008 01:30
@T-Tay: Just wait for the Akiba stuff. That'll be coming soon.
Xelotath's Avatar
Xelotath at 04/09/2008 01:55
Why must you tease us with all this! Also I would totally take only games back with me and leave the clothes there, or maybe put more clothes on you when you take the plane so you can put more game in the suitcase. Also the FF box art for the SFC are so much better than the SNES ones.
atheistium's Avatar
atheistium at 04/09/2008 03:38
*dribble*
Rifter01's Avatar
Rifter01 at 04/09/2008 03:45
I want to paw'n'claw! Nice prices, now that the US Dollar is about 1:100 with the Yen, it's EZ to figure out the prices lol
Anus Mcphanus's Avatar
Anus Mcphanus at 04/09/2008 06:17
I always wanted a V-Saturn! *fapfapfap*
The Octagon's Avatar
The Octagon at 04/09/2008 07:01
I live for retro gaming. Thank you for this. Thank you. Thank. You.
Heyasuki_'s Avatar
Heyasuki_ at 04/09/2008 07:45
Love the pics my next time could you at least take the time to flip your pictures? It's no fun looking at things on slant >.>; But great shots overall, wish I had a store around here but alas these stores never last long since no one actually buys anything they just take pictures a drool.
Brad Rice's Avatar
Brad Rice at 04/09/2008 08:08
@heyasuki

Sadly, they were properly aligned, but somehow got screwed up in the uploader...


Here's what I'm buying before I leave:
FFIV
FFV
FFVI
Chrono Trigger
Mother 1+2

Anything else I should pick up?
galagabug 's Avatar
galagabug at 04/09/2008 08:17
every time i dream of places like that i need to wake up and change the sheets. snoopy game & watch? fucking amazing!
Einhander's Avatar
Einhander at 04/09/2008 08:39
I've been to enough game shops in Akihabara to compare them directly to Trader's or Super Potato;the shop is outrageously overpriced.

Fail.

You should ask them what a used Jaguar would cost- now, that's hilarious!!!
glipe's Avatar
glipe at 04/09/2008 08:55
glipe's Avatar
glipe at 04/09/2008 08:56
Sack race? Is that what they're calling it nowadays? =)

That store makes me cramp, you know, down there.
Holyetheline's Avatar
Holyetheline at 04/09/2008 08:58
That is amazing! I would do some serious spending if I ever went there.
Ichigo Style's Avatar
Ichigo Style at 04/09/2008 09:04
Was that a 5-Key Beatmania controller I saw next to that Wii?
:D
welkstar's Avatar
welkstar at 04/09/2008 09:24
*head a-splode*
heyricochet's Avatar
heyricochet at 04/09/2008 09:27
Hey theres nothing wrong with the virtual boy! I just hooked mine back up after I finally got a place to mount my custom lamp-o-tron. (This one isn't mine but I made the same thing) http://www.vr32.de/modules/workshop/?04
I really have to finish my collection of all the (cheap) games
davo's Avatar
davo at 04/09/2008 10:16
Dammit... and I chose to live in Yokohama!

Of course, Akihabara is just 1 hour away, and Shibuya is less than 30 minutes so I guess I can't complain.
king3vbo's Avatar
king3vbo at 04/09/2008 10:36
Damn, that is a must visit if I ever go to Japan
Shinu's Avatar
Shinu at 04/09/2008 11:19
Old s. famicoms RPGs probably arent worth much. I got a collection of 55 S. Famicom plus a S. Famicom for 150$. I have unopened copies of all the FF's. Plus I have a bunch of RPGs like DQV, Chrono Trigger, Mystery Dungeon no Shirin, and I forget the rest...
Chocobo Knight's Avatar
Chocobo Knight at 04/09/2008 11:33
I think.. I think I'd become one with this store.
teknohed's Avatar
teknohed at 04/09/2008 13:42
This has been a great series...thanks for sharing all this awesomeness.
Wedge's Avatar
Wedge at 04/09/2008 19:58
You should pick of Seiken Densetsu 3 DMV! I've got it, it's awesome!
Necros's Avatar
Necros at 04/11/2008 01:28
As awesome as this place sounds, I should stay out, just for the sake of my wallet.
Heyasuki_'s Avatar
Heyasuki_ at 04/11/2008 07:26
@Dick McVengeance

Too bad, stupid uploading software! Anyways some nice choices for games! I personally would die for a mint copy of CT.
SSGogeta1013's Avatar
SSGogeta1013 at 04/13/2008 19:36
Man, I am so jealous of all the cool places you get to see in Japan. I want to go there so badly. I might do a study abroad thing next spring hopefully going to Japan.
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