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A bit of gaming history: EA reverse engineered its own Genesis devkit photo

As a kid, blast processing my way to greatness with my Sega Genesis, I was always puzzled why some games (particularly those published by Electronic Arts) were slightly larger than the standard cartridge and had the little yellow tab in the top left corner. I never lost any sleep over it, but it was a passing rumination.

The only conclusion I ever came to was that EA needed the extra room in the cartridge to stuff in extra magic fairies, or joojoo beans, or whatever the hell makes videogames work. It also provided a convenient explanation for why NHL '95 is still one of my favorite sports games of all time -- it must have been the extra fairies. Hence the funky cartridge. 

Opposable Thumbs' Ben Kuchera has a different explanation: EA reverse engineered  their very own Genesis dev kit, since Sega never bothered to give them one. Sega couldn't meet the demand, and, lacking the veritable mountain of money they have now, EA "acquired" someone else's dev kit. More than likely, they used their magic videogame fairies to steal one, but I digress.

Then, with the help of arcane tomes and forbidden craftworks and more fairies, they tore the dev kit apart, built their own version, and put it back together again. While I'm not sure just how legal playing fast and loose with someone else's intellectual property is, building your own dev kit is as impressive as it is scrappy and resourceful. Luckily for games historians, EA still has the Frankenkit on display, living testament to a piece of gaming esoterica.

So, the next time you pirate an EA game, just tell the cops you're reverse engineering it. John Riccitello will understand. 

[Via Opposable Thumbs








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13 comments | showing # 1 to 13
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casualweaponry's Avatar - Comment posted on 08/12/2008 12:42
casualweaponry
Wow, EA was awesome at one point in time. That's pretty hardcore.

Also, in before totally justified Madden hate.
Justice's Avatar - Comment posted on 08/12/2008 12:44
Justice
Could that have affected EA's relationship with SEGA, thus explaining why EA didn't support the Dreamcast?

Very interesting info.
saggo's Avatar - Comment posted on 08/12/2008 12:46
saggo
Pretty awesome.. Didnt know EA did that

http://www.mmonewz.com
GuitarAtomik's Avatar - Comment posted on 08/12/2008 12:50
GuitarAtomik
That's pretty awesome actually. I'd love to know more crazy behind the scenes stuff like that.
Red TheHaze Veron's Avatar - Comment posted on 08/12/2008 12:53
Red TheHaze Veron
this was when EA still had a soul.
zombiekiller13's Avatar - Comment posted on 08/12/2008 13:05
zombiekiller13
Wow, EA was awesome at one point in time. That's pretty hardcore.

Mutant League Football and Mutant League Hockey came out of that Frankenstein dev kit.

'nuff said.
Dao2-SKP's Avatar - Comment posted on 08/12/2008 13:15
Dao2-SKP
Story goes a lot deeper then that ;p I forget exactly what it was but there was a licensing problem with EA and Sega, something went sour and then they came back together half-assed, which is why they have those long cartridges.
king3vbo's Avatar - Comment posted on 08/12/2008 13:30
king3vbo
Back when EA kicked ass
randombullseye's Avatar - Comment posted on 08/12/2008 13:45
randombullseye
I've always wondered why that was.

mistic's Avatar - Comment posted on 08/12/2008 14:38
mistic
brilliant story! awesomeness all over the place :)
Gameboi's Avatar - Comment posted on 08/12/2008 14:43
Gameboi
Just goes to show how and why they succeeded. A small group of people with a desire to make it, and the skills to back it up.
-PL-'s Avatar - Comment posted on 08/12/2008 16:58
-PL-
EA was so awesome back then. I was just looking at my SKITCHIN' cart and wondering why it's bigger than other genesis games. Now I know!
Edco's Avatar - Comment posted on 08/12/2008 20:57
Edco
I was at EA during the Genesis days, all the testers had one of those metal monsters (there were red ones, too). The dev cart was an exposed circuit board like 7 or 8 inches tall, and it would stick straight out of the top.

When Genesis weaned out, the closets had dozens of these things stacked 5 feet high!

The actual production cart with the yellow tab I don't think was anything special other than a EA branded plastic case, but I remember they set up a huge factory in Mexico to make them.
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