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1:00 PM on 02.03.2013

Valve sued over Steam's inability to sell pre-owned games

The Federation of German Consumer Organizations (VZVB) doesn't entertain the long-standing idea of digital games remaining bound to the customer. The consumer group is taking a stand and suing Valve over Steam's refusal to le...

Jim Sterling

3:00 PM on 01.17.2013

Kevin Butler actor Jerry Lambert settles with Sony

Remember when actor Jerry Lambert and fictional Sony character Kevin Butler literally became the same human being? Those were simpler times. As you might recall, after performing in many ads for the company, Lambert later wen...

Jordan Devore

11:00 AM on 12.12.2012

SEGA to sue Level-5 for patent infringement

SEGA is taking Level-5 to court over its Inazuma Eleven soccer games, claiming they infringe on a patent the larger publisher holds.  The bone of contention is the ability to move characters via a finger or pen on a...

Jim Sterling

3:30 PM on 12.04.2012

Judge denies Motorola U.S. Xbox 360 ban

Motorola tried to shut down the sale of the Xbox 360 and other Microsoft products over a patent fees dispute, but it didn't stick. Motorola wanted somewhere near $4 billion a year for the use of some pretty standard tech...

Dale North

8:00 AM on 11.09.2012

Silicon Knights to recall and destroy its Unreal 3 games

Following Silicon Knights' lost legal battle against Epic Games, it has been revealed (via GAF) that the perpetually unlucky studio has been ordered to recall and destroy all unsold copies of its Unreal 3-coded games.  T...

Jim Sterling

10:45 AM on 11.01.2012

Marvelous AQL sued for hostile takeover attempt

Checkpoint, an independent game studio, has filed suit against Marvelous AQL, saying that the Japanese company tried to take their studio over to get out of a $2.5 million payment. The complaint says that Marvelous paid Check...

Dale North







Sony sues for 'Kevin Butler character' playing Mario Kart photo
Sony sues for 'Kevin Butler character' playing Mario Kart
by Jonathan Holmes

Art by LoveChin88

[Update: Here is a revised version of the commercial with Jerry Lambert removed.]

Sony is in the process of suing Bridgestone and Wildcat Creek Inc over a recent TV commercial where a character played by actor Jerry Lambert enjoys playing Mario Kart Wii for a few seconds. Jerry Lambert is the actor who had played Kevin Butler, the fictional Vice President of various Playstation departments, in Sony's "It Only Does Everything" and "Long Live Play" advertising campaigns. 

Who is Wildcat Creek Inc? Well, according to Corporation Wiki, they are a company owned by none other than Jerry Lambert. 

Sony is claiming damages based on Bridgestone's use of the Kevin Butler character to "sell products other than those of Playstation". The thing is, the character that Jerry Lambert played in the Bridgestone commercial was not Kevin Butler.  He wasn't even advertising a Nintendo product. He was just a Bridgestone worker getting into Mario Kart Wii when he should have been working (in order to help promote a Wii giveaway contest through Bridgestone). 

The main thing I'm taking from this is that if I ever appear as a character in a Sony commercial, then I'm never going to let myself be filmed enjoying a non-Sony product ever again. I hope Marcus learns that lesson as well, lest he gets his ass sued for being caught on camera enjoying a rousing game of Donkey Kong.

Check out the full statement from Sony below.

Sony sues Kevin Butler actor (update: Sony comments) [VentureBeat]

view full story + comments


12:30 PM on 10.04.2012

The No Doubt vs. Activision drama finally ends

Remember that one time when No Doubt accused Activision, and by proxy Band Hero, of misusing their likeness? It feels like that sort of thing happens every year, but now Activision has one less thing to worry about, as No Dou...

Chris Carter

3:00 PM on 08.27.2012

Jimquisition: EA vs. Zynga - The Lesser of Two Evils

Electronic Arts and Zynga duking it out is one of the biggest supervillain slap-fights in history. Both companies are reviled by gamers the world over, but as is our nature, we can't just sit back and watch the carnage. Peop...

Jim Sterling

11:00 AM on 08.21.2012

EA vs. Zynga: EA claims it's a game industry defender!

Electronic Arts' delusions of grandeur have reached new heights this week, as the company continues to milk its lawsuit against Zynga for cheap applause and gamer cred. Its latest claim? The lawsuit positions Electronic Arts ...

Jim Sterling

9:00 AM on 08.07.2012

EA vs. Zynga: EA thanks gamers for support

Electronic Arts couldn't have asked for a better enemy in Zynga. The social game kingpin is not only in financial trouble, it's also one of the most despised companies in the industry. EA must realize this, and has started su...

Jim Sterling

11:00 AM on 08.06.2012

EA vs. Zynga: Zynga hits back, says EA is a copycat too

The supervillain slapfight of the century was initiated on Friday, with EA announcing that it would take Zynga to court for copying The Sims Social. Today, Zynga has fired its opening salvo in response, accusing EA of copying...

Jim Sterling



EA suing Zynga over copyright infringement  photo
EA suing Zynga over copyright infringement
by Jim Sterling

Electronic Arts has announced that it will be twisting the knife into the beleaguered Zynga by taking it to court -- suing the trouble company over its new social game, The Ville. EA alleges that The Ville is a rip-off of The Sims Social. Man, we knew EA was gunning for Zynga, but they brought out the cannons now.

"The core legal issue is our belief that Zynga infringed copyrights to our game, The Sims Social," wrote EA.  "In legal terms, our claim is that Zynga copied the original and distinctive expressive elements of The Sims Social in a clear violation of the U.S. copyright laws.

"The legal reasons are solid. But for creative teams who feel that their hard work and imaginations have been ripped off, there’s obviously an emotional element too."

The full allegation can be read here, as Maxis manager Lucy Bradshaw attempts to garner sympathy in what can only be described as the villain face-off of the century. Seriously, Electronic Arts versus Zynga. What next? Two pedophiles having a fistfight? 

view full story + comments


10:00 AM on 08.01.2012

Zynga shares plummet, lawsuit coming, gravy train crashes

Farmville creator Zynga is ... buggered. After a few years of living large and sucking as much cash as it could from Facebook users, the proudly "evil" company's bottom is well and truly falling out. Share prices have been fa...

Jim Sterling

8:00 AM on 08.01.2012

Steam says you can't mass-sue Valve anymore

Valve has become the latest company to try and avoid a lawsuit by making its users agree not to take it to court. Steam's newest terms of service include the same attempts to prohibit class action suits employed by Sony, Micr...

Jim Sterling

1:30 PM on 07.27.2012

EA gives up NCAA Football exclusivity

[Update: An EA representative confirmed settlement with GameSpot: "We made a business decision to settle this lawsuit and put the matter behind us. We look forward to continuing our partnerships with the NFL and NCAA."] Attor...

Dale North