PR Nightmare!

Auckland, New Zealand's Viaduct Basin, a popular nightlife area, was the site of one of the dumbest publicity stunts ever this past Friday night The New Zealand Herald is reporting. Evidently in promotion of Splinter Cell Con...
Uh oh, sounds like somebody brewed up a PR nightmare. Yesterday, we ran a story on Capcom's Antoine Seux, who said that hardcore gamers had essentially abandoned the Wii and that the future of Capcom was in the PS3 and Xbox 3...
You really ought to commend the folks at Maverick PR (and Vicious Cycle Software) for their work on Matt Hazard. They've done a tremendous job of creating a back-story for the videogame character who's got a fictional past, b...
As you may remember, Electronic Arts sent us a $200 check to test our "greed" as a promotion for Visceral Games' Dante's Inferno. And this is what happens when you cash it: EA then sends you a (fake) severed hand in...
Oooh Lord. Where to even start with this one? Let's get right to it: Electronic Arts and Visceral Games have cooked up another awful PR campaign for Dante's Inferno called "Sin to Win." If alienating Catholic gamers...
If you've been following my intrepid coverage of the situation in Germany (I've appointed myself Destructoid's German correspondent on weekends) then you know that the German government is attempting to ban the sale and produ...
If there hasn't been a book written about the sordid relationship between EA and Sega, there ought to be. The latest curious tidbit comes courtesy of an Esquire interview, in which current EA Sports boss Peter Moore describes...
I don't think I'll ever fully understand the arcane geometry of public relations. I will never truly grasp the Orwellian mechanics of crafting the elegant, eloquent bullsh*t that comes out of some developers' mouths.Speaking ...
MTV Multiplayer is in the midst of "reviews week," discussing a subject very close to my heart. Yesterday I provided the indie take on Multiplayer's "Bill of Rights" for game reviewers, and today I must sh...
Time was, when a game got a bad review, the publisher would keep its head down and wait a year or two before releasing a sequel. These days, however, with those in the games industry becoming more vocal, it seems that a high-...
Yesterday I wrote an article about how SNK Playmore was closing its US doors while Ignition US would handle distribution of the company's game. It looked like people would lose jobs, not least Ben Herman, president of SNK Pla...
[Editor's note: Before panties are bunched, please read the official update/clarification to the following story.] It has been a long and rough journey for those of you waiting to get your hands on Super Smash Brothers B...
Back in June, we told you about Brash Entertainment's plans to take on the niche market of movie-based games, and how they had secured the necessary licensing needed to bring favorites such as Saw to the game screen. IGN was ...
We just told you about Sony's PR head Dave Karraker leaving the games industry to get back to the booze business (who wouldn't want to do that?), and now that today is his last day, Next-Gen.biz has a sort of exit interview w...
To be honest, Marks & Spencer is known more for giving upper class wannabes a place to shop than providing gaming hardware, but its recent decision to decline sale of the Xbox 360 can be nothing but a damaging blow to Mic...
It's been a grim few weeks for the Xbox 360. Despite extending the warranty by three years on all red ringed consoles, Microsoft still can't shake the persisting issues with its faulty Xbox 360. To top it all off, lik...