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Marketing

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Marketers wanted guns on Beyond: Two Souls promo art


Quantic 'categorically refused' generic action artwork
Mar 22
// Jim Sterling
Beyond: Two Souls had to fight to stop its promo art being reduced to a character holding a gun like 90% of the rest of videogame advertising, Quantic Dream recently revealed. Had marketers had their way, Ellen Page would be ...
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Terraria celebrates XBLA/PSN release by sending pebbles


Junk mail of an entirely different flavor
Feb 11
// Jim Sterling
We certainly get sent all manner of weird tat and nonsense in our role as semi-professional videogame jesters, and sometimes it's just ridiculous enough to achieve the desired effect and get a post. Here's 505 Games, literall...
Dark Souls 2 photo
Dark Souls 2

Help determine the buzzworthy tagline for Dark Souls 2


Prepare to sacrifice your death
Feb 10
// Conrad Zimmerman
Want to help the marketers working to promote Dark Souls 2? They're currently trying to determine the best tagline for the game, having a lot of competition from the previous game's one-liner, "prepare to die," and have turne...
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Sony: We have to do better at promoting PS Vita


Cites games and price as big barriers to tackle
Feb 08
// Jim Sterling
Addressing the never-ending tragedy that is the PlayStation Vita's sales career, Sony has suggested marketing is a problem. After cutting the system's sales expectations drastically, the company pledged to better promote it.&...
Office Chat photo
Office Chat

Doorbusting the Dead Island tourism board on PC standards


Another casual discussion from the Dtoid news room
Jan 30
// Conrad Zimmerman
In this latest installment of Office Chat, Jordan Devore, Brett Zeidler, and I consider whether Dead Island's cinematic trailers are misleading and if PC gamers should expect ports of games that utilize the superior power of their hardware. Plus, Nintendo's Virtual Console promotion might be a bit confusing, but represents a pretty good value.
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PSA: Doritos Crash Course DLC is out today


It's only $2, guys
Jan 02
// Brett Zeidler
The biggest achievement in free simulation obstacle course games featuring Xbox Live Avatars, Doritos Crash Course, has received its very own downloadable content today. Doritos Crash Course City Lights adds two new area...
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Capcom spoofs Assassin's Creed 3 to promote Okami HD


At least they have a sense of humor about it
Oct 31
// Conrad Zimmerman
Okami HD released on PlayStation Network this week, but Capcom seems to think you might have another game on the brain. They released this new video by way of a reminder and, seeing as they have new Okami hoodie merchandise ...
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The DTOID Show: ME3, Max Payne 3, Raccoons & Balloons


Feb 26
// Max Scoville
Hey gang! In case ya missed it, The Destructoid Show was LIVE on Friday afternoon. Here's a recording of it. We talked about how Killzone 3's multiplayer is going free-to-play, how BioWare wants UK residents to petition thei...
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Mass Effect 3 pressures UK government for proof of aliens


Feb 23
// Jim Sterling
Electronic Arts has been known to pull some pretty ridiculous marketing stunts in its time, whether it's causing traffic disasters or protesting its own titles. Mass Effect 3, however, may have just won the prize for the stup...
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Sony: $50 million Vita marketing plan aimed at PS3 owners


Feb 13
// Dale North
Sony is spending $50 million on PlayStation Vita marketing in the US to target PS3 owners in their 20s who play games eight or more hours a week, according to a report in the New York Times. John Koller, senior director ...
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New Challenger's spoof on Ocean Marketing is classic


Dec 28
// Brett Zeidler
It's been an interesting 24 hours if you've been following Paul Christoforo of Ocean Marketing's shenanigans. If you're not familiar with the situation, you should probably crawl out from under your rock or something. Basica...
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PS3 aiming for younger, family demographic in 2012


Dec 05
// Jim Sterling
Hopefully you've had your fill of blood n' guts on the PlayStation 3, because Sony is doing what Sony does best -- pulling the ol' marketing switcheroo and deciding it wants a new demographic. According to SCEE CEO Jim Ryan, ...
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EA teams with Adidas for Need for Speed: The Run promo


Oct 10
// Conrad Zimmerman
Electronic Arts has announced a partnership with shoemaker Adidas to promote Need for Speed: The Run. Adidas has provided the shoes protagonist Jack wears when he gets out of his car to dash through quick-time event sequences...
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PS3 drops 'It only does everything' for 'long live play'


Aug 30
// Jim Sterling
Sony has dropped its "It only does everything" slogan in favor of a brand new moniker that focuses on the PS3 as a gaming device. From now on, the PlayStation motto is "Long live play." How exciting! Sony says the new campai...
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Activision: EA's COD trash talk 'bad for industry'


Aug 18
// Jim Sterling
Electronic Arts has made no secret of its desire to knock Call of Duty from its pedestal. In fact, it's mentioned it so many times it's starting to look like obsession. Activision has noticed the attempts at trash talk, and f...
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Deep Silver addresses 'misleading' Dead Island CGI video


Jul 19
// Jim Sterling
Dead Island grabbed everybody's attention with one of the most compelling CGI trailers a videogame has ever had. This was later followed with news that the game itself would not be an emotional roller-coaster of zombified chi...
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Zynga and Lady Gaga team up for GagaVille


May 11
// Conrad Zimmerman
A promotional collaboration between Zynga and Lady Gaga has given rise to GagaVille, a special neighboring farm in FarmVille. Players who visit GagaVille following its launch on May 17th will be able to listen to exclusive, u...

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