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#Marketing

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Final Fantasy: All the Bravest merchandise f*cking exists

Final Fantasy: All the Bravest may well be the sleaziest, scummiest exploitation of a beloved videogame franchise this side of bootlegged Pikachu dolls. The "game" exists solely to leech cash from the "player," but Square Enix isn't done th...

 
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Nintendo PR actively promoting playable female characters

Nintendo is generally thought to exist in its own fancy little bubble, protected from the outside world and faintly out of touch with the rest of us. However, Nintendo of America's marketing department may be a bit more savvy than we though...

 
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How do you like your coffee? Blacker than midnight on a moonless night? Or is that just what you want people to think? Asking consumers what coffee they drink is a fine example of demonstrating exactly how problematic a focu...   read

Wii U Marketing photo
Wii U Marketing

Nintendo urges Wii owners to discover Wii U

Nintendo has sent out a mass-message to Wii owners to inform them of the Wii U's release, Kotaku reports. The message was sent in an effort to inform the mass audience that the Wii U is "an all-new home console from Nintendo," according to ...

 
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The Last of Us focus test had to be made to include women

Naughty Dog has revealed it had to force the hand of its focus testers in order to get them to acknowledge a female perspective. Originally, The Last of Us was exclusively using male gamers to gauge audience interest, until the developer st...

 
Injustice photo
Injustice

Latest TV spot for Injustice features Kevin Smith

A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smith. In it, he a...

 
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Sifl and Olly

Sifl and Olly return again, this time on Nerdist

Silf and Olly was one of my favorite MTV shows of the 90's. I felt sad and somewhat guilty when the show it canceled in favor of more marketable but ultimately less interesting fare like Road Rules. The show was recently reborn on Machinim...

 
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Marketers wanted guns on Beyond: Two Souls promo art

Beyond: Two Souls had to fight to stop its promo art being reduced to a character holding a gun like 90% of the rest of videogame advertising, Quantic Dream recently revealed. Had marketers had their way, Ellen Page would be clinging to som...

 
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Terraria celebrates XBLA/PSN release by sending pebbles

We certainly get sent all manner of weird tat and nonsense in our role as semi-professional videogame jesters, and sometimes it's just ridiculous enough to achieve the desired effect and get a post. Here's 505 Games, literally sending me ru...

 
Dark Souls 2 photo
Dark Souls 2

Help determine the buzzworthy tagline for Dark Souls 2

Want to help the marketers working to promote Dark Souls 2? They're currently trying to determine the best tagline for the game, having a lot of competition from the previous game's one-liner, "prepare to die," and have turned to the intern...

 
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Sony: We have to do better at promoting PS Vita

Addressing the never-ending tragedy that is the PlayStation Vita's sales career, Sony has suggested marketing is a problem. After cutting the system's sales expectations drastically, the company pledged to better promote it.  "Now one ...

 
Office Chat photo
Office Chat

Doorbusting the Dead Island tourism board on PC standards

In this latest installment of Office Chat, Jordan Devore, Brett Zeidler, and I consider whether Dead Island's cinematic trailers are misleading and if PC gamers should expect ports of games that utilize the superior power of their hardware...

 
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PSA: Doritos Crash Course DLC is out today

The biggest achievement in free simulation obstacle course games featuring Xbox Live Avatars, Doritos Crash Course, has received its very own downloadable content today. Doritos Crash Course City Lights adds two new areas (London and L...

 
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Capcom spoofs Assassin's Creed 3 to promote Okami HD

Okami HD released on PlayStation Network this week, but Capcom seems to think you might have another game on the brain. They released this new video by way of a reminder and, seeing as they have new Okami hoodie merchandise coming down the...

 
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The DTOID Show: ME3, Max Payne 3, Raccoons & Balloons

Hey gang! In case ya missed it, The Destructoid Show was LIVE on Friday afternoon. Here's a recording of it. We talked about how Killzone 3's multiplayer is going free-to-play, how BioWare wants UK residents to petition their government to...

 
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Mass Effect 3 pressures UK government for proof of aliens

Electronic Arts has been known to pull some pretty ridiculous marketing stunts in its time, whether it's causing traffic disasters or protesting its own titles. Mass Effect 3, however, may have just won the prize for the stupidest promo cam...

 
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Sony: $50 million Vita marketing plan aimed at PS3 owners

Sony is spending $50 million on PlayStation Vita marketing in the US to target PS3 owners in their 20s who play games eight or more hours a week, according to a report in the New York Times. John Koller, senior director for PlayStation...

 
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New Challenger's spoof on Ocean Marketing is classic

It's been an interesting 24 hours if you've been following Paul Christoforo of Ocean Marketing's shenanigans. If you're not familiar with the situation, you should probably crawl out from under your rock or something. Basically, Christofor...

 
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PS3 aiming for younger, family demographic in 2012

Hopefully you've had your fill of blood n' guts on the PlayStation 3, because Sony is doing what Sony does best -- pulling the ol' marketing switcheroo and deciding it wants a new demographic. According to SCEE CEO Jim Ryan, the PS3 will be...

 
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EA teams with Adidas for Need for Speed: The Run promo

Electronic Arts has announced a partnership with shoemaker Adidas to promote Need for Speed: The Run. Adidas has provided the shoes protagonist Jack wears when he gets out of his car to dash through quick-time event sequences, the new "Need...

 
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PS3 drops 'It only does everything' for 'long live play'

Sony has dropped its "It only does everything" slogan in favor of a brand new moniker that focuses on the PS3 as a gaming device. From now on, the PlayStation motto is "Long live play." How exciting! Sony says the new campaign slogan has b...

 
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Activision: EA's COD trash talk 'bad for industry'

Electronic Arts has made no secret of its desire to knock Call of Duty from its pedestal. In fact, it's mentioned it so many times it's starting to look like obsession. Activision has noticed the attempts at trash talk, and fired back by cl...

 
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Deep Silver addresses 'misleading' Dead Island CGI video

Dead Island grabbed everybody's attention with one of the most compelling CGI trailers a videogame has ever had. This was later followed with news that the game itself would not be an emotional roller-coaster of zombified children, but more...

 
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Zynga and Lady Gaga team up for GagaVille

A promotional collaboration between Zynga and Lady Gaga has given rise to GagaVille, a special neighboring farm in FarmVille. Players who visit GagaVille following its launch on May 17th will be able to listen to exclusive, un-released trac...

 

Conrad ZimmermanFeatured blogger

An avid player of tabletop and video games throughout his life, Conrad has a passion for unique design mechanics and is a nut for gaming history. He can be heard on the comedy podcast () and str...

 

Reviews

Uncharted 4: A Thief's End"Sic parvis magna"

 

Bazaar"No, not that Magic Carpet"

 

Thrustmaster TMX Force Feedback Wheel"Basically the T150, but for Xbox One and PC"

 

Fragments of Him"Great writing and performances, terrible pacing and gameplay"

 

Push Me Pull You"Playing Nightcrawlers"

 

Chronos"I keep getting older, but they stay the same age"

 

The Climb"You rock, rock"

 

Hitman: Sapienza"Molto buono"

 

Ray Gigant"Challenge not included"

 
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DISCUSSIONS | setupPosts by everyone - post yours

Perro

Im new to eBay and did my first snipe and won on a Feel bad for the guy who probably looked at the 30 seconds left on the item thinking he would win but also so satisfying to metaphorically take candy from that baby

 
KingSigy

OH MY GOD! I CANT BELIEVE UNCHARTED 4 HAS AN ENDING! Oh, whoops,

 
Torchman

mmmmmmmmmmm that Persona 5 trailer is a fine way to wake Also could Torch have found P5 best girl? Perhaps, but only time will

 
Ckarasu

Everyone in the Discord channel that I mod are talking about Seems Hacker-chan is their

 
StriderHoang

Civil War tonight for me and missus CIVIL WAR! CIVIL WAR!

 
FakePlasticTree

Arrrrgh must have P5 Just shove it into my veiiins!

 
OverlordZetta

I warn anyone who sees this in the future that is anticipating Persona 5, todays footage will ruin you for To the game, anyway, but thats all that matters, right?

 
ObliqueZombie

15 DAYS BEFORE FINAL FANTASY 15?! Come ONNNNNNN

 
Robo Panda Z

I really want to try Overwatch, but with my connection, it wont be done downloading until the open beta is

 
KingSigy

People bitching about the Modern Warfare Remaster being locked behind Infinite Warfares CE need to remember one thing: Modern Warfare 2s CE had Call of Duty classic as an exclusive for a few It sold separately at a later Fuck!

 
drmcscott

Farewell sweet Rest your little demo

 
ShadeOfLight

As the Nuzlocke continues Im starting to feel bad for naming my Stantler Bitchface, considering hes more than pulling his We still mourn Flowersaur, but Seras (now Crobat) has become the new main

 
BigDoniel

Saw a deal for the 500 gig ps4 with free controller and Rachet Seems pretty tempting since Id like the game, then realised theres nothing else on it thats worth

 
absolutfreak

Looking forward to checking out Overwatch in the beta for the first time

 
Jiraya

Now listening to old music 11 - Tears For Fears - Shout

 
absolutfreak

Parents surprised me with a sweet Amazon gift card for Think its about time to grab a PS4, Uncharted 4, and

 
lokhe

Holy Pyromancy turned Dancer into a joke Dis shit OP as

 
Parismio

It has finally Ive never played it before and I wont be able to start it for a few

 
gajknight

OMG everyone, the ending Of Uncharted 4 is amazing! Drake was the origami killer, Elana was dead all along and Sully was the father! Mind blown!

 
drmcscott

He-He, Ho-Ho, My disgusting embargo breaking review of Uncharted 4 was a Based on massive lies, which mostly turned out to be Lying is Or is it? Or IS it?

 
RiffRaff

Interesting I really do hope carts do make a

 
Dreamweaver

I have a feeling that Jed really, really, really want to play as Lady Call it a

 
Jed Whitaker

I really, really, really want to play as lady Come on Nintendo, dont let me down at E3!

 
Jed Whitaker

I really, really, really want to play as lady Come on Nintendo, dont let me down at E3!

 
Jed Whitaker

I really, really, really want to play as lady Come on Nintendo, dont let me down at E3!

 
DanteKinkade

It took me over 250 hours but I finally got the platinum for Soul Sacrifice Delta, making it so I have the plat for both games

 
Glabatron

Overwatch plays like TF2, a bad TF2 designed for the

 
FakePlasticTree

For those who wanna follow the Persona 5 crazyness as it gets Heres a stream for all of Get hyped! #TakeTokyoTower

 
gajknight

Why is it that all the girls I wanna bang turn out to be lesbians? Happened at least 5 times so Perhaps my gaydar is

 

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