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10:45 AM on 02.08.2013

Sony: We have to do better at promoting PS Vita

Addressing the never-ending tragedy that is the PlayStation Vita's sales career, Sony has suggested marketing is a problem. After cutting the system's sales expectations drastically, the company pledged to better promote it.&...

Jim Sterling

9:00 PM on 01.30.2013

Doorbusting the Dead Island tourism board on PC standards

In this latest installment of Office Chat, Jordan Devore, Brett Zeidler, and I consider whether Dead Island's cinematic trailers are misleading and if PC gamers should expect ports of games that utilize the superior power of their hardware. Plus, Nintendo's Virtual Console promotion might be a bit confusing, but represents a pretty good value.

Conrad Zimmerman

7:30 PM on 01.02.2013

PSA: Doritos Crash Course DLC is out today

The biggest achievement in free simulation obstacle course games featuring Xbox Live Avatars, Doritos Crash Course, has received its very own downloadable content today. Doritos Crash Course City Lights adds two new area...

Brett Zeidler

7:30 PM on 10.31.2012

Capcom spoofs Assassin's Creed 3 to promote Okami HD

Okami HD released on PlayStation Network this week, but Capcom seems to think you might have another game on the brain. They released this new video by way of a reminder and, seeing as they have new Okami hoodie merchandise ...

Conrad Zimmerman

1:30 PM on 02.26.2012

The DTOID Show: ME3, Max Payne 3, Raccoons & Balloons

Hey gang! In case ya missed it, The Destructoid Show was LIVE on Friday afternoon. Here's a recording of it. We talked about how Killzone 3's multiplayer is going free-to-play, how BioWare wants UK residents to petition thei...

Max Scoville

11:00 AM on 02.23.2012

Mass Effect 3 pressures UK government for proof of aliens

Electronic Arts has been known to pull some pretty ridiculous marketing stunts in its time, whether it's causing traffic disasters or protesting its own titles. Mass Effect 3, however, may have just won the prize for the stup...

Jim Sterling





12:00 PM on 02.13.2012

Sony: $50 million Vita marketing plan aimed at PS3 owners

Sony is spending $50 million on PlayStation Vita marketing in the US to target PS3 owners in their 20s who play games eight or more hours a week, according to a report in the New York Times. John Koller, senior director ...

Dale North

1:00 AM on 12.28.2011

New Challenger's spoof on Ocean Marketing is classic

It's been an interesting 24 hours if you've been following Paul Christoforo of Ocean Marketing's shenanigans. If you're not familiar with the situation, you should probably crawl out from under your rock or something. Basica...

Brett Zeidler

11:00 AM on 12.05.2011

PS3 aiming for younger, family demographic in 2012

Hopefully you've had your fill of blood n' guts on the PlayStation 3, because Sony is doing what Sony does best -- pulling the ol' marketing switcheroo and deciding it wants a new demographic. According to SCEE CEO Jim Ryan, ...

Jim Sterling

4:15 PM on 10.10.2011

EA teams with Adidas for Need for Speed: The Run promo

Electronic Arts has announced a partnership with shoemaker Adidas to promote Need for Speed: The Run. Adidas has provided the shoes protagonist Jack wears when he gets out of his car to dash through quick-time event sequences...

Conrad Zimmerman

12:15 PM on 08.30.2011

PS3 drops 'It only does everything' for 'long live play'

Sony has dropped its "It only does everything" slogan in favor of a brand new moniker that focuses on the PS3 as a gaming device. From now on, the PlayStation motto is "Long live play." How exciting! Sony says the new campai...

Jim Sterling

3:45 PM on 08.18.2011

Activision: EA's COD trash talk 'bad for industry'

Electronic Arts has made no secret of its desire to knock Call of Duty from its pedestal. In fact, it's mentioned it so many times it's starting to look like obsession. Activision has noticed the attempts at trash talk, and f...

Jim Sterling

10:15 AM on 07.19.2011

Deep Silver addresses 'misleading' Dead Island CGI video

Dead Island grabbed everybody's attention with one of the most compelling CGI trailers a videogame has ever had. This was later followed with news that the game itself would not be an emotional roller-coaster of zombified chi...

Jim Sterling

6:30 PM on 05.11.2011

Zynga and Lady Gaga team up for GagaVille

A promotional collaboration between Zynga and Lady Gaga has given rise to GagaVille, a special neighboring farm in FarmVille. Players who visit GagaVille following its launch on May 17th will be able to listen to exclusive, u...

Conrad Zimmerman