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Marketing Shill

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Buy the Kratos Fury Slurpee at 7-11, get free GoW III DLC


Jan 28
// Samit Sarkar
If you like videogames, you probably visit 7-11 fairly often -- or so Sony and 7-11 hope, anyway. Ad Age reports that the companies have joined with Mountain Dew, the nectar of the gods as far as gamers are concerned, to put ...
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Dr Pepper and EA: free DLC for Mass Effect 2, others


Jan 08
// Joseph Leray
Mountain Dew has long been the stereotypical gamer drink of choice (besides Bawls, I guess), but Electronic Arts has cooked up a marketing scheme to drive gamers away from Mountain Dew towards something that doesn't taste lik...
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Name a unit in Command & Conquer 4


Oct 03
// Matthew Razak
You've always wanted to go down in videogame history, but you've got no game design skills, you're not good enough at games to be a professional gamer and blogging on the weekends at Destructoid is already a filled position. ...
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UK Professor Layton bundle looks ridiculously posh


Jun 16
// Colette Bennett
My first reaction to this box set, without even taking a close look at the contents of the package, is that I want it. It's black. It's sexy. It has the words "Professor Layton" on it. Of course, I already own a bla...
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The Overgrowth webcomic provides ultraviolence, indie cred


Jun 11
// Anthony Burch
Lugaru, the greatest rabbit-themed martial arts game ever made, is getting a sequel called Overgrowth. The guys at Wolfire Games have done some of the coolest viral marketing I've ever seen from the indie crowd. They've given...
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Microsoft spending silly money on 'casual' marketing


Sep 25
// Jim Sterling
Microsoft is preparing a merciless marketing blitz that will see it spend more money on pre-Christmas promotion than it did for the launch of the Xbox 360 or the release of Halo 3. The 'Soft's "Live Your Moment" ad ...
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THQ hires porn star as 'special producer' for Saints Row 2


Jul 25
// Jordan Devore
Forget the fact that Grand Theft Auto IV and Saints Row 2 are two completely different takes on a shared genre. The games look similar, therefore we're obligated to pit them against one another in order to see which is superi...
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Gonzo Sega artifacts: Rare promotional Dreamcast First Aid kit, Fanta Saturn?


May 23
// Niero Desu
We simply can't pass up stuff like this when it comes along. UK Resistance spotted a rare Dreamcast-branded first aid kit, complete with bandages and wrist gauze worn by an escapee of The Yellow Submarine. I think I would rat...
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NVIDIA wants to make its products more 'consumer friendly'


May 07
// Jordan Devore
The days where we have to spend an excessive amount of time researching video cards are numbered, if NVIDIA has anything to do about it.NVIDIA's VP of Content Business Development, Roy Taylor, has told GamesIndustry.biz that ...
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Hilarious car dealership ad offers savings for hitting homers in Wii Baseball


Apr 13
// Samit Sarkar
“SAFE! SAFE! You’re always safe when you choose Hamilton!” Thus begins this priceless car commercial from Hamilton Nissan (Hagerstown, MD) and Hamilton Hyundai (Chambersburg, PA). A ‘ten’ on th...
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Watch boxing and win a free game during the world premiere of DonKingTV.com


Mar 27
// Samit Sarkar
In less than an hour, at 8 PM EDT, boxing promoter extraordinaire Don King will launch his very own Web channel, DonKingTV.com. What does this have to do with videogames? Well, seeing as Mr. King will soon have his very own v...
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Beware, obese Americans: Wii Fit US campaign will be "biggest in history"


Mar 21
// Colette Bennett
The general consumer never even saw the Wii coming. They were all sucked in by the clean white gleam of Nintendo's Wii and those irresistible little Wiimotes with nary a breath of warning. Even if they hadn't played a video g...
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Mascots That Failed: Volume 7: Alex Kidd


Nov 22
// kwaselow
[Editor's note: Kwaselow isn't like most gamers. Whereas everyone else focuses on the well known iconic characters we all know and love, Kwaselow can't stop thinking about icons of the past that never really succeeded....
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The public has spoken, winner chosen for Doritos Unlock Xbox contest


Nov 19
// Jordan Devore
Your votes have been tallied and a winner has been announced for the Doritos-sponsored Xbox Live Arcade contest. I wasn't terribly fond of any of the finalists for this competition a few weeks ago and my stance has yet to cha...
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Play and vote for the first 'consumer-created' XBLA games


Oct 29
// Jordan Devore
Remember back in June when I told you about a contest involving people submitting concepts for a Doritos-inspired game and that the winning entry would be released as a free Xbox Live Arcade title in 2008? Well, the 5 finalis...
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Nicole Kidman FAILS at Brain Training in this new ad


Jun 26
// Jim Sterling
What a shocker. A celebrity has a Nintendo DS in her hands ... and is playing Brain Training! Wow, only Brain Age or Nintendogs could ramp up the cliche' levels. Tom Cruise's former snatch of the month, Nicole Kidman,...
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Think you can design a decent XBLA game? Here's your chance


Jun 21
// Jordan Devore
Have you ever downloaded an Xbox Live Arcade game trial only to find out that the game was a major waste of time that wasn’t even worth the hard drive space it took up? You probably thought to yourself, “I can m...
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XBLA is taking requests


May 21
// Jim Sterling
Right now, Microsoft are asking you, the despicable gaming public, for your feedback, ideas and requests for all things Arcade. Want to see something on XBLA, a new game and/or feature? Now's your chance to opinionate, k...
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MI-6 Conference 2007: The early sessions


May 09
// Ralph
Yesterday marked the first day of the MI-6 video game marketing conference held at the Grand Hyatt in San Francisco. The niche event was formed by a trade group "designed to support the video game industry's markete...
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Michael Bay to direct PoP movie; is no childhood memory safe?


Apr 16
// Earnest Cavalli
Michael "Next, I'm going to bang your mom" Bay has just been revealed as the director for the Prince of Persia movie. Jerry Bruckheimer, the producer of such hits as Pirates of 21 Jump Street and CSI: Miami, has...
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Acclaim drops Dance! Online; apparently aural suicide is free


Apr 13
// Earnest Cavalli
Acclaim just tossed us a press release announcing the beginning of the beta for Dance! Online, a game created by Dave "Remember Earthworm Jim?" Perry and, we assume, Satan. The title is a free-to-play online rhythm ...

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