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Marketing Shill


Dr Pepper and EA: free DLC for Mass Effect 2, others

Jan 08
Mountain Dew has long been the stereotypical gamer drink of choice (besides Bawls, I guess), but Electronic Arts has cooked up a marketing scheme to drive gamers away from Mountain Dew towards something that doesn't taste lik... read

Name a unit in Command & Conquer 4

Oct 03
You've always wanted to go down in videogame history, but you've got no game design skills, you're not good enough at games to be a professional gamer and blogging on the weekends at Destructoid is already a filled position. ... read

UK Professor Layton bundle looks ridiculously posh

Jun 16
My first reaction to this box set, without even taking a close look at the contents of the package, is that I want it. It's black. It's sexy. It has the words "Professor Layton" on it. Of course, I already own a bla... read

The Overgrowth webcomic provides ultraviolence, indie cred

Jun 11
Lugaru, the greatest rabbit-themed martial arts game ever made, is getting a sequel called Overgrowth. The guys at Wolfire Games have done some of the coolest viral marketing I've ever seen from the indie crowd. They've given... read

Microsoft spending silly money on 'casual' marketing

Sep 25
Microsoft is preparing a merciless marketing blitz that will see it spend more money on pre-Christmas promotion than it did for the launch of the Xbox 360 or the release of Halo 3. The 'Soft's "Live Your Moment" ad ... read

THQ hires porn star as 'special producer' for Saints Row 2

Jul 25
Forget the fact that Grand Theft Auto IV and Saints Row 2 are two completely different takes on a shared genre. The games look similar, therefore we're obligated to pit them against one another in order to see which is superi... read

Gonzo Sega artifacts: Rare promotional Dreamcast First Aid kit, Fanta Saturn?

May 23
We simply can't pass up stuff like this when it comes along. UK Resistance spotted a rare Dreamcast-branded first aid kit, complete with bandages and wrist gauze worn by an escapee of The Yellow Submarine. I think I would rat... read

NVIDIA wants to make its products more 'consumer friendly'

May 07
The days where we have to spend an excessive amount of time researching video cards are numbered, if NVIDIA has anything to do about it.NVIDIA's VP of Content Business Development, Roy Taylor, has told that ... read

Hilarious car dealership ad offers savings for hitting homers in Wii Baseball

Apr 13
“SAFE! SAFE! You’re always safe when you choose Hamilton!” Thus begins this priceless car commercial from Hamilton Nissan (Hagerstown, MD) and Hamilton Hyundai (Chambersburg, PA). A ‘ten’ on th... read

Watch boxing and win a free game during the world premiere of

Mar 27
In less than an hour, at 8 PM EDT, boxing promoter extraordinaire Don King will launch his very own Web channel, What does this have to do with videogames? Well, seeing as Mr. King will soon have his very own v... read

Beware, obese Americans: Wii Fit US campaign will be "biggest in history"

Mar 21
The general consumer never even saw the Wii coming. They were all sucked in by the clean white gleam of Nintendo's Wii and those irresistible little Wiimotes with nary a breath of warning. Even if they hadn't played a video g... read

Mascots That Failed: Volume 7: Alex Kidd

Nov 22
[Editor's note: Kwaselow isn't like most gamers. Whereas everyone else focuses on the well known iconic characters we all know and love, Kwaselow can't stop thinking about icons of the past that never really succeeded.... read

The public has spoken, winner chosen for Doritos Unlock Xbox contest

Nov 19
Your votes have been tallied and a winner has been announced for the Doritos-sponsored Xbox Live Arcade contest. I wasn't terribly fond of any of the finalists for this competition a few weeks ago and my stance has yet to cha... read

Play and vote for the first 'consumer-created' XBLA games

Oct 29
Remember back in June when I told you about a contest involving people submitting concepts for a Doritos-inspired game and that the winning entry would be released as a free Xbox Live Arcade title in 2008? Well, the 5 finalis... read

Nicole Kidman FAILS at Brain Training in this new ad

Jun 26
What a shocker. A celebrity has a Nintendo DS in her hands ... and is playing Brain Training! Wow, only Brain Age or Nintendogs could ramp up the cliche' levels. Tom Cruise's former snatch of the month, Nicole Kidman,... read

Think you can design a decent XBLA game? Here's your chance

Jun 21
Have you ever downloaded an Xbox Live Arcade game trial only to find out that the game was a major waste of time that wasn’t even worth the hard drive space it took up? You probably thought to yourself, “I can m... read

XBLA is taking requests

May 21
Right now, Microsoft are asking you, the despicable gaming public, for your feedback, ideas and requests for all things Arcade. Want to see something on XBLA, a new game and/or feature? Now's your chance to opinionate, k... read

MI-6 Conference 2007: The early sessions

May 09
Yesterday marked the first day of the MI-6 video game marketing conference held at the Grand Hyatt in San Francisco. The niche event was formed by a trade group "designed to support the video game industry's markete... read

Michael Bay to direct PoP movie; is no childhood memory safe?

Apr 16
Michael "Next, I'm going to bang your mom" Bay has just been revealed as the director for the Prince of Persia movie. Jerry Bruckheimer, the producer of such hits as Pirates of 21 Jump Street and CSI: Miami, has... read

Acclaim drops Dance! Online; apparently aural suicide is free

Apr 13
Acclaim just tossed us a press release announcing the beginning of the beta for Dance! Online, a game created by Dave "Remember Earthworm Jim?" Perry and, we assume, Satan. The title is a free-to-play online rhythm ... read

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