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Free To PAY

Obviously, 2K loves money. I mean, they're a company, so that's what their primary function should be, right? Well, with video games it can be a little tricky. You can love money, but at the same, you still have to respect wh...
Did you like DLC Quest, conceptually? You might also dig Upgrade Complete 3mium, a short browser-based game that parodies the worst aspects of free-to-play gaming. You're forced to play the crappy lite version of the game and...
As part of its investigation into unwanted in-app purchases, often by children, the European Commission has laid out guidelines for developers and the app stores themselves to follow. By the end of September, Google will...
A complaint against Electronic Arts has been upheld by the UK's Advertising Standard Authority concerning marketing for its latest mobile free-to-play version of Dungeon Keeper. The complaint was made in regards to an email c...


The term "pay-to-win" is oft thrown around by critics of free-to-play games, but you rarely if ever hear developers turn the phrase when discussing their own games.  Apparently Namco producer Masaaki Hoshino has no such ...
Smart man Uli Kilian went ahead and made a robot out of LEGO that plays the free-to-play Jurassic Park Builder while he sleeps or is otherwise away from his iPad. Tapping dinosaurs every few minutes earns in-game currency (or...
So yeah, you can now legitimately buy a level 50 boost for your Lord of the Rings Online characters directly from the developers via the MMO's online store until December 19. They've named it the 'Gift of the Valar' and ...
It's time to talk about why "optional" microtransactions in games aren't really optional, and why they're especially gruesome in games we already paid for at retail. The rise of "free to play" elements in games that are not ...
As we all know, freemium models tend to do more harm than good if they're not well designed. There's a very fine line between "wanting to monetize your game" and driving players away, and in the Canadian beta for Ultima Forev...
At the Game Horizon conference, Epic Games VP Mark Rein warned of the looming free-to-play console storm, reports Joystiq. "The next-gen consoles are going to be fully embracing the free-to-play and these IAP-type business m...
Electronic Arts has justified its blind charge into the free-to-play market by suggesting that, though the ever-classic "vocal minority" dislikes such games, everybody else loves them. Upset about the restructuring of games l...
Extraterrestrials are landing in Electronic Arts' free-to-play game Battlefield Heroes, and there's a trailer for it here which I have to admit to having found a bit charming.  But what's kind of funny about it is the m...
Leading up the possible PlayStation 4 announcement on February 20, I've been looking into some paradigm shifts we've seen over the past generation. This is stuff that will likely be with us for a while; these are things that ...
Leading up the possible PlayStation 4 announcement on February 20, I've been looking into some paradigm shifts we've seen over the past generation. This is stuff that will likely be with us for a while; these are things that ...
Visceral Games has justified the controversial microtransaction system in Dead Space 3 by claiming mobile gamers expect them now. Well, that's a totally reasonable ... wait, what? "There’s a lot of players out there, es...