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9:00 PM on 07.16.2013

What?! GMC is the official vehicle of Madden 25

Yesterday, GMC, already the official vehicle of the NFL, announced a partnership with EA Sports to become the official vehicle of Madden 25. The press releases notes Madden 25 will have, "GMC vehicles integrated into the gami...

Steven Hansen

12:30 AM on 06.26.2013

Yakuza 1&2 HD ad features a broken marriage, or something

Yakuza and Yakuza 2 are getting the HD treatment, though as it stands the bundle is exclusive to both the Wii U and Japan. Because I'm still bitter about Valkyria Chronicles, I'll just assume they're never coming stateside b...

Steven Hansen

5:00 AM on 05.24.2013

Watch Donkey Kong scare a bunch of kids at the zoo

How does Nintendo go about promoting Donkey Kong Country Returns 3D? By scaring the hell out of little kids.

Hamza CTZ Aziz





8:00 AM on 05.01.2013

Aliens: Colonial Marines gets class action suit for lies

SEGA and Gearbox have been slapped with a class action suit for Aliens: Colonial Marines, accused of lying about the game to get it sold. It was only a matter of time.  Edelson LLC has taken the case, which alleges that ...

Jim Sterling



Penny Arcade Report on ad-blocking, breasticles photo
Penny Arcade Report on ad-blocking, breasticles
by Niero Gonzalez

[Minor update: I moved my CPM real-world stats from the comments to the post so that its more visible]

Whether you're an aspiring writer, an established games critic, or a hopeful webmaster building your first gaming site it would behoove you to read Ben Kuchera's piece on the business of pageviews and ad-funded content publishing, and why posting a photo of breasts to headline this story makes more business sense than attempting to write anything remotely intelligent. You needn't look further than the much-chastised gallery of "40 hottest women in tech" to understand how low some writers will go for pageviews. But I digress. 

Web publishers are at an impasse: the terms that the advertising industry and ad-block users demand from each other are completely at odds, and small web publishers like me who rely on both are caught in the crossfire. It's refreshing to see the issue get a little more visibility. 

Last week I was invited by NPR's show On The Media to discuss my story. I thought it was going pretty well until Brooke asked why I don't just turn off annoying flashing ads. I truly wish it was that easy, dear readers. I really do. After mumbling what I'm sure was an unremarkable response she then pressed: "So, how long do you think you'll continue to be in business?"

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6:15 PM on 04.08.2013

Latest TV spot for Injustice features Kevin Smith

A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smi...

Conrad Zimmerman

8:00 PM on 03.03.2013

Oh hey, these SimCity ads are actually funny

Typically, when it comes to videogame ads at least, actors don't usually do a good job of promoting a game. That's not the case here with these SimCity ads, thankfully. Actor Adam Devine of Workaholics fame did a few promos for the game and they're all pretty funny. Fancy that. SimCity is out this week for the PC. Are you planning on picking it up?

Hamza CTZ Aziz

7:30 PM on 01.02.2013

PSA: Doritos Crash Course DLC is out today

The biggest achievement in free simulation obstacle course games featuring Xbox Live Avatars, Doritos Crash Course, has received its very own downloadable content today. Doritos Crash Course City Lights adds two new area...

Brett Zeidler



Suggestive ZombiU ads exacerbate ongoing controversy  photo
Suggestive ZombiU ads exacerbate ongoing controversy
by Kyle MacGregor

ZombiU is, by all accounts, a pretty decent game that uses the Wii U's GamePad in some interesting ways. It's helped breathe new life into a genre that's been in decay for the better part of a decade. And hey, if nothing else, zombie-killing is still as fun as it's ever been. 

Now those are some selling points for a marketing team to dig their teeth into, but Ubisoft decided to go in an entirely different direction with this print ad. Certainly eye-catching, these images of a glamour model and her undead counterpart are already inspiring some impassioned negative reactions around the web.

Whether you think the ad is harmless, misleading, or just in poor taste, it makes Ubisoft seem pretty out of touch. Given how much controversy there's been over gender discrimination in recent months, this just seems likely to further agitate an already riled up hornet's nest. 

Hit the gallery image to download the photo. Rawr.

ZombiU’s Marketing Team: Sure, Why Not. Let’s Make An Ad With A Half-Naked Woman. [Kotaku]

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3:00 PM on 11.30.2012

You should go check out Skrillex Quest

I'm pretty sure I've lamented in the past that I don't know what the kids are into with the music anymore. So, understand that I have no idea who this "Skrillex" person is, but I'm getting the idea that he's kind of becoming ...

Conrad Zimmerman

7:00 PM on 11.28.2012

Robot Chicken made a PlayStation All-Stars commercial

I enjoyed watching Robot Chicken on Adult Swim back in college, but it never felt like it had true staying power. Why new episodes are still being made, I have no clue. Then again, this is the same network that is still chur...

Tony Ponce

7:00 AM on 11.01.2012

The PS Vita is like a headless lady with four breasts?

According to a promotional ad in France, the PlayStation Vita is comparable to a woman with no head and four breasts, two of which jut agonizingly from her back like a pair of malevolent tumors.  What are we to glean fro...

Jim Sterling

1:00 AM on 09.15.2012

Obama campaign ads to hit Madden 13 and other EA titles

As much fun as the never ending political bickering has been lately, I'm kind of ready for it to be over for a while. Something tells me though, that it's going to get a whole lot worse before it gets any better. At least we ...

Kyle MacGregor

9:00 AM on 08.24.2012

Sony patent points to playable mini-game advertisements

Imagine broadcasted or streamed advertisements that are playable as mini-games, with an online element so that you could play with other viewers. A new Sony PlayStation patent, found by GameNMotion, seems to spell out how thi...

Dale North





1:30 PM on 07.10.2012

Penny Arcade using Kickstarter to fund ad-free site

One expects a little cynicism from a satirical web comic, but Penny Arcade's new Kickstarter project takes things to a new extreme. The company is asking for $250,000 to remove one advertisement from its site. Not only that ....

Jim Sterling

4:30 PM on 06.09.2012

E3: A peek at the Videogame History Museum booth

While the E3 show floor is primarily concerned with showing the world what's next for the videogame industry, The Videogame History Museum brought a little bit of its past to the event this week. Tucked in the corner of the s...

Conrad Zimmerman