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3:40 PM on 12.20.2010

EA doubts the future of in-game advertisement

There was a time -- not at all long ago -- where those darned immersion-breaking, in-game ads were popular. Ben Cousins, the general manager of EA's free-to-play division, believes those days are over, or at the very least, w...

Jordan Devore





6:30 PM on 12.09.2010

Activision: Kobe Bryant Black Ops controversy hypocritcal

A while back, some assholes lashed out at Activision and Kobe Bryant for the famous Call of Duty: Black Ops television commercial. ESPN proved that it should stick to sports by chatting absolute crap about the situation, but ...

Jim Sterling

9:00 PM on 12.05.2010

Ni No Kuni ads make us desperate for the game

Ni No Kuni: The Jet Black Sorcerer landed in Japan recently and they got some great ads for it. OK, so the ads are just normal ads, but they show off the game, which instantly makes them great. Look at that massive instructi...

Matthew Razak

11:00 PM on 11.24.2010

New Golden Sun pays homage to original game's commercial

Some new videos of Golden Sun: Dark Dawn have emerged that at first, really doesn't mean much beyond what you see. But the folks at Tiny Cartridge have some excellent memory and realized that developer Camelot Software is ac...

Hamza CTZ Aziz

8:00 AM on 11.23.2010

Black Ops causes surge in Rolling Stones sales

If you ever needed proof that videogames have become a major force in entertainment, try to wrap this idea around your head -- a videogame is helping the Rolling Stones to sell music. Yep, thanks to Call of Duty: Black Ops, t...

Jim Sterling

11:00 AM on 11.18.2010

ESPN guys whine over Kobe Bryant Black Ops ad appearance

It would appear that it's not just clueless columnists who are upset over Call of Duty: Black Ops' TV commercial. ESPN has decided to weigh in on the "controversy", because if there's one thing sports commentators should be t...

Jim Sterling

12:40 PM on 11.10.2010

Call of Duty: Black Ops TV ad upsets a guy

When I first saw the TV commercial for Call of Duty: Black Ops, I must admit that I raised an eyebrow. Not that I was offended (in fact, it's quite amusing), but the potential to offend or at least be viewed as a tasteless c...

Jim Sterling

7:00 PM on 10.09.2010

Kevin Butler threatens puppies

[This is one of the only times an image of adorable animals is actually relevant to the post so I'll be damned if I don't use it. Video is after the jump.] I am almost positive that the EyePet is the least exciting thing havi...

Matthew Razak

7:00 PM on 09.12.2010

Sony launches smack talking yaybuttons.com

Sony might have taken a misstep with their marketing when it launched the Marcus campaign, which no one really seems to like, but I have to say they're coming right back on track with the launch of YayButtons.com. This is a s...

Matthew Razak

4:40 PM on 09.07.2010

Maker of real guitars pokes fun at Guitar Hero

Usually I hate people who pull the ridiculous "play a real guitar" argument, but this advertisement for Sparrow's range of guitars is pretty classy. The general message is that no videogame can replace a real guitar, and I do...

Jim Sterling

10:20 AM on 08.27.2010

FTC charges PR firm with writing its own iTunes reviews

PR firm Reverb Communications has come under fire from the FTC for getting its employees to anonymously write reviews on iTunes without disclosing their working relationship with the title. The company was sneakily giving its...

Jim Sterling

5:00 AM on 07.27.2010

PlayStation-branded junk is in our future

Sony has now launched an initiative they're calling the "PlayStation Logo Licensing Program." This means that you'll start seeing the PlayStation logo slapped across all manner of what the company is referring to as "lifestyl...

Conrad Zimmerman





9:20 AM on 07.07.2010

Burger King and Microsoft team up to promote Kinectimals

It seems that Microsoft is pulling out all the stops to ensure that Kinect is popular, proving that if you can't win the hearts of the people with a good product, you can do it with boatloads of cash. Cirque du Soleil, Justin...

Jim Sterling

9:30 PM on 06.17.2010

E3 10: The greatest Nintendo commercial ever made

This year's E3 was full of amazing things, and while Nintendo clearly came in second to Konami when it came to press conferences they did have many epic moments. No moment was more epic than Reggie Fils-Aime getting lit on f...

Matthew Razak

8:00 AM on 06.16.2010

Update: E3 10: Sony launches "Marcus" ad campaign for PSP

Sony's response to Nintendo launching a revolutionary handheld with a library of games that makes your face melt? An angry black child. Way to win that one, Sony. The kid's name is Marcus and it appears he is going to be the...

Matthew Razak

11:20 AM on 05.12.2010

Bitches whine about Heavy Rain ad, ASA rejects complaints

A British Heavy Rain commercial that details the "store robbery" scene and the various ways in which players can experience it (even though the scene always ends the same way) has been the subject of complaints by clucking bu...

Jim Sterling