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One of the biggest complaints about the Xbox 360 dashboard update was the fact that advertisements now took up a ridiculous amount of screen space. For some gamers, it's gone too far, and a number of ad-blocking methods have ...
Pepsi Nex is a drink. Dynasty Warriors NEXT is a videogame. This is how great marketing is born.  This beautiful wallpaper, showing Lu Bu drowning his sorrows with some tantalizing Pepsi flavor, is available from Pepsi's...
Nintendo is riding the Princess Zelda / Zelda Williams connection to the bitter end, but I'm really not bothered. Robin Williams is a such a cartoon character in most everything he does, and his daughter is oh so lovely. Mor...
The Entertainment Software Association is using a new report by DFC intelligent to declare that in-game advertising will grow at a swift pace in order to reach the 72% of Americans now said to be playing.  DFC says that ...
"Hey, I'm Nathan Drake. If you're the adventurous type like me, then get in on the Subway taste for adventure," says Nathan Drake in the above video.  The idea of videogames and marketing departments working together is...
Nintendo of Europe has posted a banner ad on their home page for the upcoming Metallic Red 3DS model. In addition to sporting a fiery finish, this latest 3DS also comes packed with some incredible new features. Not only can y...
[Update: I've been informed that the ads weren't "patched in" via any new update. The functionality was always there and it just seems that it's recently started throwing the ads out there.] In a move that can be filed under ...
Sony has dropped its "It only does everything" slogan in favor of a brand new moniker that focuses on the PS3 as a gaming device. From now on, the PlayStation motto is "Long live play." How exciting! Sony says the new campai...
The best thing about Xbox Live is that we get to see all sorts of cool advertising on a service we subscribe to. Microsoft realizes that adverts are the best part of the Xbox experience, and is bringing innovative "NUads" to...
You know, I used to think that you had to have some sort of position of authority in order to declare days to be special. Now I realize that you only need a social networking site and a product. What a fool I was! Electronic ...
Ubisoft is about to drop Michael Jackson: The Experience on to PS3 and Xbox 360 next week, so they're pulling out the big guns. By that, I mean releasing an ad focused on Kinect functionality in the Xbox version of the ...
We Dare has officially become a three-lugged puppy with pneumonia, mercilessly kicked to death by a gang of professional wrestlers. That's the impression I get of the game -- mocked by gamers, abandoned by the publisher,...
There was a time -- not at all long ago -- where those darned immersion-breaking, in-game ads were popular. Ben Cousins, the general manager of EA's free-to-play division, believes those days are over, or at the very least, w...
A while back, some assholes lashed out at Activision and Kobe Bryant for the famous Call of Duty: Black Ops television commercial. ESPN proved that it should stick to sports by chatting absolute crap about the situation, but ...
Ni No Kuni: The Jet Black Sorcerer landed in Japan recently and they got some great ads for it. OK, so the ads are just normal ads, but they show off the game, which instantly makes them great. Look at that massive instructi...
Some new videos of Golden Sun: Dark Dawn have emerged that at first, really doesn't mean much beyond what you see. But the folks at Tiny Cartridge have some excellent memory and realized that developer Camelot Software is ac...
If you ever needed proof that videogames have become a major force in entertainment, try to wrap this idea around your head -- a videogame is helping the Rolling Stones to sell music. Yep, thanks to Call of Duty: Black Ops, t...
It would appear that it's not just clueless columnists who are upset over Call of Duty: Black Ops' TV commercial. ESPN has decided to weigh in on the "controversy", because if there's one thing sports commentators should be t...
When I first saw the TV commercial for Call of Duty: Black Ops, I must admit that I raised an eyebrow. Not that I was offended (in fact, it's quite amusing), but the potential to offend or at least be viewed as a tasteless c...
[This is one of the only times an image of adorable animals is actually relevant to the post so I'll be damned if I don't use it. Video is after the jump.] I am almost positive that the EyePet is the least exciting thing havi...
Sony might have taken a misstep with their marketing when it launched the Marcus campaign, which no one really seems to like, but I have to say they're coming right back on track with the launch of YayButtons.com. This is a s...
Usually I hate people who pull the ridiculous "play a real guitar" argument, but this advertisement for Sparrow's range of guitars is pretty classy. The general message is that no videogame can replace a real guitar, and I do...
PR firm Reverb Communications has come under fire from the FTC for getting its employees to anonymously write reviews on iTunes without disclosing their working relationship with the title. The company was sneakily giving its...
Sony has now launched an initiative they're calling the "PlayStation Logo Licensing Program." This means that you'll start seeing the PlayStation logo slapped across all manner of what the company is referring to as "lifestyl...
It seems that Microsoft is pulling out all the stops to ensure that Kinect is popular, proving that if you can't win the hearts of the people with a good product, you can do it with boatloads of cash. Cirque du Soleil, Justin...
This year's E3 was full of amazing things, and while Nintendo clearly came in second to Konami when it came to press conferences they did have many epic moments. No moment was more epic than Reggie Fils-Aime getting lit on f...
Sony's response to Nintendo launching a revolutionary handheld with a library of games that makes your face melt? An angry black child. Way to win that one, Sony. The kid's name is Marcus and it appears he is going to be the...
A British Heavy Rain commercial that details the "store robbery" scene and the various ways in which players can experience it (even though the scene always ends the same way) has been the subject of complaints by clucking bu...
As a general rule, I loathe television commercials. So much so that I don't have cable or even an antenna for my TV because I simply refuse to watch the advertisements. And the worst commercials of all are those for cars. Fr...
I haven't played NaturalMotion's Backbreaker since E3 2009, and while I liked what I saw, I feel like the game is going to need a major marketing campaign if it wants to avoid getting lost in the shuffle of big-name rel...
We've seen all sorts of retarded "advergames" over the years, but I think this one truly takes the cake. At least wit Yo Noid, Cool Spot or Doritos Dash of Destruction, they were advertising products that would appeal directl...
Kevin Butler tells the truth in this ad, ladies. Once your boyfriend/husband/significant other gets a hold of God of War III, your relationship will be doomed. For like a week. At least. Seriously, you all are so not ready f...
Mega Man 10 was released on WiiWare this past week. While Wii owners are having a blast with the game, PlayStation 3 and Xbox 360 owners have to wait a little while longer for the Blue Bomber. So how about a retro-style ad t...
[As posted on Japanator] Think what you will of the game itself, but you can't deny that some of the myriad stunts pulled by EA's marketing department in promotion of Dante's Inferno were nothing short of inspired. Howev...
The age of third party exclusives is coming to an end, with fewer and fewer publishers remaining loyal to a single platform. Sony is well aware of this, and publisher relations VP Rob Dyer believes that exclusive content and ...
Dante's Inferno is gearing up for one of the most prestigious advertising slots that America has to offer -- a spot in the Super Bowl commercial lineup. However, there's going to be a sacrifice in order to reach such a huge a...
It might only have been a few hours since we last told you about EA's latest Dante's Inferno promotional stunt, but I couldn't help wanting to post this commercial they put up for the "Circle Cycle," which is apparently that ...
Nowadays, ads for videogames aren't really fun. Sony's latest ad attack on TV is pretty good, but the rest of what's out there is just so serious. Enter Capcom with their ad for Tatsunoko Vs. Capcom. The promo features Mega ...
The law is sometimes a slow and ponderous beast, but it eventually makes up its mind. Way back at the end of 2008, the Chicago Public Transit system banned M-rated games from being advertised on the sides of buses and the lik...
I'm posting this for Chad. Why? Because he was unable to do it thanks to the fact that he's weeping under his desk with years and years of Mario love (and a massive amount of Mario Galaxy love) flowing out of his eyes. If ev...