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9:00 AM on 08.24.2012

Sony patent points to playable mini-game advertisements

Imagine broadcasted or streamed advertisements that are playable as mini-games, with an online element so that you could play with other viewers. A new Sony PlayStation patent, found by GameNMotion, seems to spell out how thi...

Dale North

1:30 PM on 07.10.2012

Penny Arcade using Kickstarter to fund ad-free site

One expects a little cynicism from a satirical web comic, but Penny Arcade's new Kickstarter project takes things to a new extreme. The company is asking for $250,000 to remove one advertisement from its site. Not only that ....

Jim Sterling





4:30 PM on 06.09.2012

E3: A peek at the Videogame History Museum booth

While the E3 show floor is primarily concerned with showing the world what's next for the videogame industry, The Videogame History Museum brought a little bit of its past to the event this week. Tucked in the corner of the s...

Conrad Zimmerman



Do you want a sneak peek of the E3 Convention Center? photo
Do you want a sneak peek of the E3 Convention Center?
by Chad Concelmo

Of course you do!

I just got back from an early visit to the L.A. Convention Center, home to next week's massive industry event: E3. You may have heard about it.

The final preparations are almost complete, with companies putting the finishing touches on their gigantic, out of control booths. While I was there, workers were everywhere -- painting, gluing, hammering, and doing all types of other manly things.

And while access to the actual show floor is strictly prohibited -- seriously, security is no joke! -- I was able to take a bunch of pictures of the posters, banners, and general decor that will be plastered around the L.A. Convention Center. Check out everything in the gallery! There is some pretty cool stuff to get excited about!

Next week is going to be pretty awesome! Make sure you stick with Destructoid for all your E3 needs!

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5:50 PM on 06.01.2012

E3: Hitman: Absolution snags the coveted South Hall steps

The South Hall is the larger of the two main halls at the L.A. Convention Center (the other being the West Hall). While the "Big Three" companies (Nintendo, Microsoft, and Sony) are in the West Hall, they take up almost all t...

Chad Concelmo

10:00 AM on 05.25.2012

Sony patents plan to interrupt games with commercials

You can't count on a publisher to be original or inventive when it comes to our entertainment, but they always seem brilliantly innovative when it comes to selling us more crap. Sony is today's bright little star, having pate...

Jim Sterling

10:30 AM on 04.25.2012

Thank Christ: Xbox Live to feature even more advertising!

You wanted it, Microsoft's bringing it! In the new future, the Xbox Live service that you paid for will be using your patronage to score even more money off of advertisers! More TV-like commercials will soon be airing on a nu...

Jim Sterling



Review: World Gone Sour photo
Review: World Gone Sour
by Jim Sterling

The idea of buying an interactive commercial is like battery acid in the minds of most adult gamers, but we blissfully forget that we once paid full price for entire videogames that existed purely to push another product. 

As children, we happily played games like Yo! Noid and Cool Spot, not to mention the shameless Biker Mice From Mars title that consistently reminded us of the delicious taste of Snickers. Back then, paying top dollar for a game that tricked children into getting diabetes was an acceptable practice, mostly because the games weren't all that terrible. Not great, but not terrible. 

World Gone Sour evokes the spirit of the nineties with its "advergaming" properties. It promotes sugary food, you have to pay for it, and it's not terrible.

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11:30 AM on 01.29.2012

Here's some A for your SoulCalibur T

Voldo's lower horn may not have been a legit SoulCalibur V print ad, but this one is. Surprise, surprise. It's the perfect complement to the original boobalicious ad. These things always happen in pairs. I'm glad Namco Bandai...

Tony Ponce

12:00 PM on 01.09.2012

Namco Bandai pulls penis-flavored SoulCalibur V ad

[Update: So apparently it is not real. Stupid sexy Voldo!] Namco Bandai recently pulled an advert for SoulCalibur V after fans complained that it was too offensive. No, it wasn't the magazine page featuring ginormous breasts....

Jim Sterling

9:00 AM on 01.03.2012

Veteran hates Modern Warfare 3's 'hideous' advertising

Those live action Modern Warfare 3 commercials featuring Jonah Hill and Sam Worthington may be lighthearted nonsense to us regular folk, but US Army Special Operations Command paratrooper D.B. Grady thinks they're crass,...

Jim Sterling



Gamers learn to block intrusive ads on Xbox 360 dashboard photo
Gamers learn to block intrusive ads on Xbox 360 dashboard
by Jim Sterling

One of the biggest complaints about the Xbox 360 dashboard update was the fact that advertisements now took up a ridiculous amount of screen space. For some gamers, it's gone too far, and a number of ad-blocking methods have been publicized via Reddit for those who don't like to be sold extra crap on top of a service they paid for. 

One of the simplest methods is to block the ad server (rad.msn.com) using your router, if the router settings support it. A more complex method uses the free OpenDNS service, and the instructions for use can be found at the bottom of this post. 

I've not got a problem with advertising (it's how Destructoid can provide so much free content, after all) but when people have bought an electronic device outright and then pay an extra $60 a year to access its online service, I think it's a bit rich to litter the customer's screen with ads. Excuse me if I don't cry a river for Microsoft in this situation.

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10:00 AM on 12.08.2011

Don't pursue Lu Bu without some of that sweet Pepsi taste

Pepsi Nex is a drink. Dynasty Warriors NEXT is a videogame. This is how great marketing is born.  This beautiful wallpaper, showing Lu Bu drowning his sorrows with some tantalizing Pepsi flavor, is available from Pepsi's...

Jim Sterling





10:45 AM on 10.31.2011

Zelda and Robin Williams return in this Skyward Sword ad

Nintendo is riding the Princess Zelda / Zelda Williams connection to the bitter end, but I'm really not bothered. Robin Williams is a such a cartoon character in most everything he does, and his daughter is oh so lovely. Mor...

Tony Ponce

1:00 PM on 10.03.2011

ESA: In-game advertising will increase rapidly

The Entertainment Software Association is using a new report by DFC intelligent to declare that in-game advertising will grow at a swift pace in order to reach the 72% of Americans now said to be playing.  DFC says that ...

Jim Sterling

2:00 PM on 10.01.2011

Nathan Drake is a corporate whore in Subway commercial

"Hey, I'm Nathan Drake. If you're the adventurous type like me, then get in on the Subway taste for adventure," says Nathan Drake in the above video.  The idea of videogames and marketing departments working together is...

Jim Sterling