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4:30 PM on 04.06.2015

Get your free games, PSN credit, or cash from PlayStation Vita's class action settlement

Did you buy a PlayStation Vita before June 1, 2012? You might be able to get $25 in PSN credit or cash, or one of three kind of horrible game packages that are all technically valued above $50, thanks to Sony settling in a la...

Steven Hansen

5:15 PM on 02.21.2015

Class action lawsuit filed against NVIDIA over GTX 970 card

For those unfamiliar with the plight of the PC master race, there has been an ongoing debacle surrounding NVIDIA's GeForce GTX 970 video card. Users have been complaining that the advertised performance hasn't been up to snuf...

Robert Summa

1:00 PM on 01.23.2015

Bud Light turns man into Pac-Man in Super Bowl ad

Bud Light has released one of the ads which will air during the upcoming Super Bowl XLIX, in which an unsuspecting beer consumer becomes the player of a fully-realized, physical Pac-Man game while a live DJ spins music in a ...

Conrad Zimmerman

12:45 PM on 11.25.2014

Sony settles over deceptive PlayStation Vita ads

Following Federal Trade Commission charges over false advertising in late 2011 and early 2012, Sony has agreed to give consumers who purchased a PlayStation Vita before June 1, 2012 "either a $25 cash or credit refund, or a $...

Jordan Devore


4:30 PM on 08.19.2014

Wear the carcass of Chester Cheetah in Plants vs. Zombies: Garden Warfare

I was prepared to get mildly annoyed at this Cheetos partnership with Plants vs. Zombies: Garden Warfare, despite the fact that it's not the first time the game has dabbled in brand-sponsored character variants. (There were ...

Jordan Devore

5:00 PM on 01.20.2014

Microsoft secretly pays YouTubers to advertise Xbox One

[Update: In a statement, Microsoft said it "was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos. We have asked...

Steven Hansen

8:30 PM on 11.13.2013

Ever try to sell your parents on buying a new console?

Nintendo's latest ad for the Wii U really takes me back. I can remember making a similar pitch to my own parents twenty five years ago when trying to convince them of the necessity of a Nintendo Entertainment System in our h...

Conrad Zimmerman



Microsoft actually wants to sell Kinect data (Update) photo
Microsoft actually wants to sell Kinect data (Update)
by Brett Makedonski

[Update: Microsoft has reached out to the press to deny this report, stating that the original source misinterpreted Mehdi's presentation. According to Microsoft, Mehdi's quote about "bridging worlds and offering that to advertisers" was with regard to platforms such as SmartGlass. It also reiterated that they "have a long-standing commitment to your privacy and will not target ads to you based on any data Kinect collects unless you choose to allow us to do so."]

Remember that time that a Microsoft marketing executive told everyone that the company has no intention of using any data collected from Kinect for anything related to advertising? You shouldn't have to rack your brain; it happened only a few days ago. Well, go ahead and disregard that, because Microsoft's VP of marketing and strategy got up in front of a room full of people, and stated that the company hopes to do that in the future.

As reported by Advertising Age, Yusuf Mehdi held a talk on Saturday morning at the Association of National Advertisers' annual convention that was titled "Winning the Game: Xbox Marketing." In his presentation, he touched on ways in which Xbox One could revolutionize advertising, such as increased production values attributed to imaging technology, taking advantage of the gamification movement, and most importantly, the possibility of making data available for market research.

"We are trying to bridge some of the world between online and offline," Mehdi said. "We have a pretty unique position at Microsoft because of what we do with digital, as well as more and more with television because of Xbox. It's early days, but we're starting to put that together in more of a unifying way, and hopefully at some point we can start to offer that to advertisers broadly," he continued.

There's no real surprise here; we all saw this coming the whole way. It's unfortunate, but it's highly likely. But, the fact that two high-ranking marketing executives directly contradicted each other within a matter of days is just embarrassing. We're at the point where maybe no one in Microsoft's camp should open their mouth unless it's to parrot an official company message.

Xbox One's Data Treasure Trove Could Reshape Marketing [Advertising Age]

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6:00 PM on 10.05.2013

Microsoft promises that privacy is paramount with Kinect

One of the most immediate, widely held, and legitimate concerns surrounding Xbox One's Kinect was the very realistic potential for Microsoft to abuse the data collection. It's not much of a stretch, given that it's recently b...

Brett Makedonski

3:00 AM on 09.06.2013

First Xbox One ad has no games

The Xbox One finally has a release date and it finally has advertisements, this one strategically placed in line with the start of the NFL season. While brother to Eli Manning and hit commercial star Peyton Manning was putti...

Steven Hansen

9:20 AM on 08.09.2013

Here's the trailer for that PS All-Stars Coca Cola thing

Remember that bizarre PlayStation All-Stars Island iOS and Android App that was announced yesterday? Today it has a brand new trailer to give you a better look at the four core games that are included, as well as the "Coke C...

Chris Carter





8:00 PM on 08.08.2013

PlayStation All-Stars Island wants you to drink Coke Zero

I can't look at PlayStation All-Stars Island without laughing. While some might be put off by the blatant advertising tie-in with Coca-Cola Zero for this free iOS and Android game -- that plane is beyond ridiculous, I'll admi...

Jordan Devore

9:00 PM on 07.16.2013

What?! GMC is the official vehicle of Madden 25

Yesterday, GMC, already the official vehicle of the NFL, announced a partnership with EA Sports to become the official vehicle of Madden 25. The press releases notes Madden 25 will have, "GMC vehicles integrated into the gami...

Steven Hansen

12:30 AM on 06.26.2013

Yakuza 1&2 HD ad features a broken marriage, or something

Yakuza and Yakuza 2 are getting the HD treatment, though as it stands the bundle is exclusive to both the Wii U and Japan. Because I'm still bitter about Valkyria Chronicles, I'll just assume they're never coming stateside b...

Steven Hansen

5:00 AM on 05.24.2013

Watch Donkey Kong scare a bunch of kids at the zoo

How does Nintendo go about promoting Donkey Kong Country Returns 3D? By scaring the hell out of little kids.

Hamza CTZ Aziz

8:00 AM on 05.01.2013

Aliens: Colonial Marines gets class action suit for lies

SEGA and Gearbox have been slapped with a class action suit for Aliens: Colonial Marines, accused of lying about the game to get it sold. It was only a matter of time.  Edelson LLC has taken the case, which alleges that ...

Jim Sterling