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viral marketing

Ubisoft is hitting the marketing campaign pretty hard for next week's release of Watch Dogs, and this hidden camera video is the latest product of that. Regular folks looking for a cheap cell phone repair unknowingly hack streetlights, cars, and an ATM in Los Angeles. It's all fun and games until things take a turn and the authorities show up looking for answers.
The surprise reveal of Sunset Overdrive at Microsoft's E3 2013 press conference got many people excited, including much of the staff at Destructoid. As a brand-new open-world shooter set in a visually rich and colorful world,...
Sony is releasing some weird videos lately. First there was this cab thing, and now we have a pirate tailor from Assassin's Creed IV. I have no idea why this is a thing. When you see pirate clothing, does that make you want to buy a PlayStation 4? If anything, it makes me want to get a nice ruffled shirt.
This video is strange. It's a cheesy advert for the PlayStation 4, posing as a cheesy advert for a Street Fighter-themed taxi service. It's pretty well packed with references to the storied franchise and concludes with just ...


If you're at all familiar with the Hatsune Miku phenomenon, you'll know that her Japanese creators and handlers have long been interested in marketing their virtual idol overseas, the better to let foreigners know of her crow...
If you were paying close attention to the latest Watch Dogs trailer, you might have noticed a web address for the game world's Central Operating Network (ctOS). Visiting http://chicago-ctos.com/ takes you to a black page with...
Joel McHale, star of Community and The Soup, appears in this video making the rounds today, talking about the nature of viral marketing on the web. Joel clearly knows his stuff, as he hits every major marketable concept in m...
Hey guys! I'm BACK! And I still sound sort of funny.  On today's very special Destructoid Show, we address the rumors foating around about EA's new stuff, such as Frostbite 2 powered Dragon Age multiplayer, with playable...
Well, we didn't expect that did we? When you slap an Adults Only rating on a website for a supposed multiplatform game, you know you're being trolled. Funny thing is, most people expected it to be something related to Americ...
Square Enix has been going all out in their recent ad campaign for the upcoming Deus Ex: Human Revolution. Earlier in the summer you could see a lot of these videos on their viral marketing website for the fictional Sarif In...
Early last month, Square Enix launched an iOS application as part of a promotion for Deus Ex: Human Revolution with which gamers can scan QR codes hidden around the net and earn rewards for having found them. Each week, ...
The Canadian Videogame Awards recently aired and, in amongst the hustle and bustle, a web address was shown onscreen leading to a countdown timer. The countdown at thereisnolist.ca ended last night, revealing what appeared to...
Here's a new viral marketing video for Deus Ex: Human Revolution which features the company making mankind better through augmentations, Sarif Industries. This time, instead of just seeing these actors make use of their new ...
Oh ho! The headlines just write themselves. As you may have surmised, this third installment in Kevin Tancharoen's Mortal Kombat: Legacy web series is focused on action star Johnny Cage. Featuring an opening installment...
The second episode of Mortal Kombat: Legacy has been released and you can view it right here. It's a continuation of the events which took place in the first episode, with quite a bit of recapping at the outset for what...
With Deus Ex: Human Revolution not out until August, it seems that Eidos is looking to get its viral marketing campaign going early. This new advertisement featuring the fictional augmentation corporation which features...
If you're a seasoned veteran of the internet, then you may remember this Mario Kart street art done by a graffiti artist on some Portland bike lanes a few years back. Jumping on the bandwagon this year, so to speak, is Waze, ...
Above is a trailer for a game called America 2049, which has appeared completely out of the blue and is planned for release next month. As you can see, the video has no information on what kind of game it is, but does lay ou...
They need to know, apparently. The cryptic pink image above just arrived in our email inbox, and those of folks subscribed to Atlus' newsletter. I still do, certainly, but what is this about? Could it be related to something they had 'no plans' for?
This viral video hit our inbox just now, courtesy of a "Voice of Freedom operative" who smuggled this footage of the Greater Korean Republic attack on Salt Lake City, and decided to hide it in a package. It's serious busines...
We've seen neither hide nor hair of the actual Fallout Online game save for a few screens that arose from the court battle between Interplay and Bethesda, but we have seen the start of some viral campaigns for the game. And n...
The Homefront viral continues to pummel the Destructoid HQ mailbox. This time, we were given a look at Korea's plans to poison the Mississippi River with radioactive materials. Oh noes! The cool thing about all this was that ...
Today a mysterious Dead Rising 2-themed blog appeared on the Internet under the customizing-weapon-themed name of Tape it or Die. The blog fronts itself as being written and maintained by four mysterious characters from th...
With the legal troubles behind them it seems that Interplay is back in action and actually working on Fallout Online, or they're just sending out teasers  and launching that website with beta sign ups during E3 to get...
Destructoid HQ gets plenty of weird, cool and sometimes stupid pieces of swag to promote whatever game that needs promoting. The latest package to be thrown at our door (Goddamn FedEx guy ... ) came from 2K Games and this is...
Destructoid has been alerted to a fascinating new website that has captured paranormal activity on video and shared it with the masses. To all the skeptics and doubters out there, this site is proof positive that strange thi...
Destructoid received a letter from someone yesterday that is either a real letter from a little kid or some viral marketing ploy. The letter is addressed to the Pokemon Institute and includes some custom created Pokemon cards...
Update:  Everyone calm down and carry on: Sony has confirmed that it's fake. A few days ago we pointed you to a Japanese viral video that teases at the PS4 and shows off some 3D gaming...er, side effects. Now it seems ...
It's the year 2027 and the nuclear powered Korean People's Army have taken over the United States of America. Yes, America is Korea's bitch in THQ's Homefront, but the occupiers are at least thoughtful. They've released a pam...
Update:  Everyone calm down and carry on: Sony has confirmed that it's fake. What the hell is this video? It seems it's a viral for Sony's PlayStation line. Kotaku says that it popped up this weekend. It shows some scie...
Viral marketing strikes again! In a double-shot of promotion, Microsoft is going to try and entice you to use their 2D barcode system by giving you a chance to access the Crackdown 2 demo early. They've set up a scavenger hun...
It appears that Ubisoft has something for missing body parts and viral campaigns. At least, when it comes to some sort of Assassin's Creed follow-up. (Probably Brotherhood.)This afternoon several Destructoid users received a ...
Space Paranoids is the game Kevin Flynn made in the movie Tron. And for quite some time now, the viral marketing has been teasing the game out here and there. Up to now, it's only been playable at the Flynn's Arcade even...
Reader Brian Hackney gets some weird stuff in his mail. He just shot over to us some strange Dead Space 2 material that showed up in his real-life inbox the other day. The documents include notes from a doctor who seems to be...
I'm worried about Tron: Legacy. I want to believe in it because the alternative would only prematurely ruin the Tron franchise for me and I'd like to stave that off if at all possible.  You know what I'm not worrie...
This weekend, I received a nondescript envelope in the mail. Inside the brown envelope I found a letter confirming my trip to ride the Moscow Metro, along with two tickets. I immediately made the connection to THQ's Metro 203...
I went pretty boring with that headline, didn't I? I guess it's because this isn't the most exciting post. We've been all over Ninja Gaiden 2 Sigma, so I'm not so sure if anyone is going to get too excited over this launch tr...
I received a very cryptic email from Raskulls developer Halfbrick Studios recently. It consisted of nothing but the above image and a message asking me if I believe in the teapot. The image features a teapot-shaped version of...
Joan of Arc apparently made the Lionhead cut when it comes to revolutionaries. An image of the famous woman is the ew image on the studios’ splash page. As with the other front page mentions -- Che Guevara, Maximilien R...
I got a little package this past weekend from someone named Mark Meltzer. There were a couple of pictures, a URL address and a letter which had this to say:"I assume Jeremiah Lynch gave you my contact information to help...
As a general rule, I don't check for mail sent to my apartment. I've always kept my parent's address as the location for any bills that I couldn't have handled via e-mail (of which I have none at this point). Before living wi...
No, really. I couldn't make this kind of stuff up if I tried. Hit the jump to watch a clever little viral video from the fine folks at Capcom, who thought it might be worth a laugh to see Nathan Spencer try his hand at a new ...
I've been hot for Plants vs Zombies ever since we saw the very first screenshot of the game, and the recent music video that PopCap released to promote it only had me chomping at the bit even more. Also, that same video conta...
We've been discussing the antics of self-taught game developer Robert "Bob" Pelloni for quite some time, detailing the creation of his DS game, his reaction to being denied an official Nintendo license, and his even...
The Picture Production Company has teamed up with Capcom to bring you a new viral site letting anyone become a Street Fighter. Just go over to the BecomeStreetFighter Web site, upload your face onto one of 12 Street Fighter b...
Mischief PR are a smart bunch. Case in point: to promote the release of Fear 2, they suited up specially trained black cats with the little Fear 2 branded jackets you see above. Tomorrow, Friday the 13th, they will patrol the...
What do we have here? An organization trying to expose the Russian government's "web of lies"? A female assassin trying to kill someone on national television? Oh dear, what is the world coming to?OK, fine. The se...
The adventure that began with a (not securely) locked case will finally end this weekend, when I attend the FEAR 2 lab on Warner Bros the Armacham Corporation's dime.For reasons I'm not entirely sure of, they're going to be ...
We already knew that Resident Evil 5 was going to take a viral approach with the debut of the Ceremony video, but who ever expected to see Chris go on a hot sunrise date with a sexy Asian chick in the next installment?You wou...
I’ll never fully understand what makes viral marketing fun. Is it the rampant speculation? Is it realizing that you were totally wrong? Is it hunting down the clues? Regardless, the Commander Web site has been updated a...