Big numbers have come from a 2009 National Gamers Survey that show just how popular videogames have become in Blighty. The study reveals that 73% of the British public regularly game, with the medium now considered as popular as the Internet and television. Good stuff.
Console gaming was said to be the most popular form of interactive entertainment, followed by PC gaming. Mobile games and social networks are not yet quite as widespread, but the study believes that such outlets are "the game platforms of the future."
"Gaming has rapidly expanded in popularity and now appeals to as wide an audience as TV and the Internet," says Stephen Palmer, group director at TNS Technology. "In several cases, young and old are even moving away from traditional media and spend their free time playing games instead.
"The variety of games on offer has drawn in segments of the population that would not ordinarily be associated with gaming, which has turned the traditional view of the ‘gamer’ on its head. With the pressure put on media through advertising cuts, gaming is emerging as the forum through which to target consumers of the future."
Videogames. People like them.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
11:20 AM on 09.30.2009
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Which really shouldn't count.
@CRAZYAPE69
Funny that. As a Northerner I've found the opposite to be true. But as a Teessider I wish you Southern woofters would stop thinking i'm a geordie.
So 73% does include PCs, consoles, MMOs, game portals, cellphones basically everything.
The number for console gamers is 57% of males, 53% of females.
BUT the UK numbers are based only on 2,236 respondents. Now that's just rubbish. There should be rules about this kind of thing, don't make claims about an entire populace based on only 2,236 respondents. There are 60,943,912 people in Britain. Those respondents all were probably found on links from game sites or something, making this report bullshit in both a quantative and qualative way.
lol wat
This figure is complete bollocks as I can never find any real people to talk to about gaming. All my invisible friends here on t'interweb don't really exist. They can't do cos my mummy says you're all in my head, & I've got to grow up.
Apparently Santi Claus ain't really either. Can I cry now?