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500k sales of each PS3 game needed for profit photo

OK, so get this. The average PlayStation 3 game costs $8.6 million to create. As if that isn't bad enough for game developers' pockets, according to Takeo Takasu, president of Namco Bandai, 500,000 units of each game must be sold worldwide in order to break even.

“We have to sell at least 500,000 copies per title worldwide to make a profit on PlayStation 3 games,'' said Takasu.

So far the Japanese firm has released two games for the PS3, Ridge Racer 7 and Gundam, both of which are available in Japan and North America, and according to Takasu are "selling well..

500,000 copies sold or no profit? That, people, is batshit insane. Bad enough, Sony is on their crazy trip, where they believe losing millions of dollars is the path to making profits in the future, but now they're making sure game developers suffer with them.

In case you guys didn't know, Namco Bandai is currently in the process of developing THIRTY (yes, three-zero) games for the Wii. How many for the PS3 and the 360 together? Ten. It's all starting to add up.

[Via Pro-G]








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24 comments | showing # 1 to 24
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Azrael's Avatar - Comment posted on 11/30/2006 10:12
Azrael
Hmmm.. and double hmm.. thats probably the most biased fanboy comment Ive seen here in destructoid.

Yes, actual next gen games are expensive and take a good time to make, whats new about that? should I as a customer give a shit? Im paying $50 - $60 a piece I dont want to pay that for shit they cook over the weekend, do you?

"You know how many shitty movies are being made by Jackie Chan thats like 5 each year, FUCK just count that!"

"You know how many movies the Cohen brothers have made in their entire career? 8! is all starting to add up!"

Get your facts straight.
Ballistic90's Avatar - Comment posted on 11/30/2006 10:23
Ballistic90
Azrael, Resident Evil 4 for the Gamecube barely sold 500,000 copies and that was a good game. Just because a game is good doesn't mean it'll get the sales it deserves, and the same is true about games that sell a lot. The games that regularily sell a lot are licensed franchises based on movies or sports games. This means developers will be less likely to make something new and just rely on things they know they'll be able to make their money back on with the least risk. YOU get your facts straight.
Ashdate's Avatar - Comment posted on 11/30/2006 10:38
Ashdate
The biggest issue with games costing SO much to make that they require being able to sell half a million copies is that most games don't sell half a million copies.

The thing is, companies don't make videogames for you. They make them because they like money. So what happens when, under normal circumstances, games don't make money?

1) Prices go up to purchase these games, directly affecting you.Sometimes this added price is invisible, as we can see with the 'micro-transactions' going on in places like XBox Live.

2) Things like play-testing and quality assurance diminish. This has long been an issue with PC gaming (which often takes the stance of 'shipping the game, ship the patch to make the game work later').

3) Creativity is dimished. Some people might call me on this, but those people would be wrong. The fact is that the top-selling videogames are nearly ALL sequels. They're proven money. If you're Mr.McNobody and you want to pitch your idea of a wacky dating/rythmn game, you'll have to convince someone with ~9 million dollars that you can make that money back for them.

Make no mistake: This cost is the result of being 'next-gen.'

- Eddie
Jaded Alyx's Avatar - Comment posted on 11/30/2006 10:40
Jaded Alyx
I read somewhere that Namco Bandai is the second largest publisher in Japan. If this is an issue for them, then imagine how the smaller publishers are gonna be affected, especially with the likelihood of the PS3 installbase being relatively small for a while.
DeusPayne's Avatar - Comment posted on 11/30/2006 10:48
DeusPayne
Also keep in mind that for the time being, there's only ~330k units in circulation. That number will eventually rise. But even at the point where 500k units are in circulation, that's requiring everybody to buy the game for it to make a profit. It'll be a while before any publisher has a chance of making a profit, and if there's enough of a shortage of games, then the PS3 fanbase will drop, essentially creating a downward spiral of not having enough games to support a systems, and not enough systems to support the games. Basically only big publishers that have money that they can gamble with will be making titles for the PS3 for a while, with all the other publishers going elsewhere.
Macaca's Avatar - Comment posted on 11/30/2006 10:49
Macaca
If they need to sell 500.000 copy's to break even, that will probably result in main-stream only titles. To top it up there probably be more annoying marketing tricks like advertorials, sponsored hyping and attempts at going viral.

As usual big money kills creativity, So for cool concepts it's low-cost/low-fi games like on Xbox Live Arcade (Geometry Wars type, not those ultra lame 086 ports.

@Ashdate: i think we can expect the launch/patch trick for console too, with allmost everybody online (and a very small tiny lettered notice on the box: 'online connectivity is required to boot this game')
Azrael's Avatar - Comment posted on 11/30/2006 10:52
Azrael
No offense guys, but this is beyond fanboyism, Wii games are cheaper to make than BOTH xbox 360 and PS3 games. Yes you will get TONS of games for Wii, the problem is what sort of quality are those games going to have? and better yet, at what price?

As a developer I would take that with a grain of salt, because if a ton of "CASUAL" games are coming for the Wii and I invest money in it just because is "cheap" chances are people will eventually get fed up with CASUAL games and they will get buy games that actually are worth their price. (Zelda, Metroid) if I make a cheap games for a saturated cheap market I probaly wont even be noticed and end up losing money instead of making it.

Besides, the real reason why developers are bitching about ps3 developing is because they simply arent enough PS3 units available to get a profit... At least not now. Wait 1 year and then we will talk.

DeusPayne's Avatar - Comment posted on 11/30/2006 10:56
DeusPayne
"Besides, the real reason why developers are bitching about ps3 developing is because they simply arent enough PS3 units available to get a profit... At least not now. Wait 1 year and then we will talk."

So, when no non-Sony-fanboy buys a PS3 a year from now because there are still only 20 games for it total, and the developers aren't creating any games because they're still waiting for the console base to get up there, yes, then we will talk.
Varsity's Avatar - Comment posted on 11/30/2006 11:32
Varsity
To put this in some more perspective, NB have only racked up 22 000 sales to date. With the two biggest-selling PS3 games.
some_dude's Avatar - Comment posted on 11/30/2006 12:02
some_dude
Sony may have to drop the price of the PS3 earlier than they want to if they except to see that install base grow fast enough to get more developers onboard. Right now there's no sense in it because they are selling faster than they can make them, but once there are a glut of overpriced PS3's sitting on the shelves and few games on the horizon they will need to do something to get the console in more homes. Hence, price cut. But they won't be able to afford to cut too deep. I won't go so far as to say Sony's doomed, but things look pretty bleak right now.
Vigor's Avatar - Comment posted on 11/30/2006 12:03
Vigor
Ok i just want to say this is a pretty good standoff. I think that both sides here have good points. But i am kinda siding with how ridicoulous that number of sales is. 500,000 copies kinda made my jaw drop. And Azrael i understand where you are coming from. But i think that game developers will be skeptical about making non mainstream titles for the PS3. I mean yea there arent nearly enough PS3's out right now thats why they arent that many launch titles for the system. And the titles that are out people will buy because they showcase the PS3.

Im just really kinda eh with the ps3 and the blu-ray discs. I think they should have let the blu-ray get its name out there before saying this is our new platform for our games. Im just scared that the PS3 wont have the titles that take risks. And saying that developers will put out half baked titles for the Wii is a copout Azrael I highly doubt that. And if you are gonna use that money vs quality theory, look at independent films they are some of the best and innovative movies that come out. I just hope the PS3 wont make mission impossible 3 games awesome graphics, big explosions, mediocre story and gameplay.

And in case i am no fanboy the only system i own at the moment is the Playstation 2. And im a die hard RPG player and im scared that Developers wont come out with games like Xenogears and Valkyrie profile. Because they rather make a game that they know will make there quota for sales. My decision i am making is to get the Wii, And wait to see what happens with the PS3 until i decide to buy one. And the 600 price tag doesnt scare me so its not a money issue either.

Azrael's Avatar - Comment posted on 11/30/2006 12:16
Azrael
Vigor: cool I agreee with you, however you are forgetting a slight detail, the reason why there arent enough PS3 out there, is because well.. they simply dont exist all PS3's in existance have officially sold out.

Now the question is: If sony had made 4 million PS3's instead of 200,000 would they have sold out? Fanboyism aside, considering the huge sony Ps2 fanbase and the PS3 launch sales chaos, I think they probably would. (at least a pretty good part of them would)

What would happen when sony ships 4 million PS3's? more developers will do games for them. Is that simple.

Developers wont make games for a console that is pretty expensive and rare. is just not a good investment.(at least not full _exclusive_ next gen games)



Chris Taran's Avatar - Comment posted on 11/30/2006 12:28
Chris Taran
The only thing that seems ridiculous here is Azrael's comments. How anything Ishaan wrote can be even vaguely construed as being "the most biased fanboy comment Ive seen here in destructoid" is simply mind blowing.

Everything Ishaan posted were either facts (the quoted material) or reasonable commentary on what is clearly a very high number of items that must sell through to even begin making a profit.

Any company would be remiss to not take a step back and question the amount of support they should throw into a console with such a steep break through point for profit (at least at this time).
DeusPayne's Avatar - Comment posted on 11/30/2006 12:32
DeusPayne
Yes, if Sony had shipped 4 million units, then they wouldn't be in trouble. But I think any 1/2 wit can figure that one out. But the problem is, they DIDN'T ship enough units. Period. End of story. Now, they have a small console base, TONSTONSTONSTONS of bad press, the inability to even buy a console, poor launch titles, developer reluctance to make new games, all add up to Sony asking for such a big cut of game sales, which in turn ends up shooting themselves in the foot.
Vigor's Avatar - Comment posted on 11/30/2006 12:45
Vigor
It's kinda a wait and see moment but i agree that sony has put themselves in a bad spot. And to be put in a bad spot so early in the race is not a good thing deus makes a good point.

And also im new to this website and am really loving how awesome and mature the people are here. Its not like kids going "Wii Sucks PS3 rocks!!!!" haha. So yea guess i will be posting and visiting quite frequently =).
DeusPayne's Avatar - Comment posted on 11/30/2006 13:21
DeusPayne
If you look at the major failings of previous systems, the main killers were as follows:

- Battling for the number 2 spot, between 3 major competitors. Sega Dreamcast and Sega Saturn. Although it was on par (if not superior) to consoles of the same generation, due to Playstation and N64 popularity, the Dreamcast/Saturn was the beginnings of the end for Sega. (Similar to PS3, but Sony has a much bigger name for itself, and bigger fanboy base than Sega did, so it can potentially survive this)
- Poor game media choise. N64 chose to use cartridges over CDs, which ended up making N64 games more expensive to develop than PS games. Consequently, the PS had many more 'quality' games, and just more games in general than the N64. (Identical to PS3. Not system destroying, but still bad press)
- Games not being able to support the console. Atari 2600. They made 12,000,000 pac man cartridges, but only ended up selling 10,000,000 consoles worldwide. (Sound similar to the current PS3 situation?)
- Not a general topic, but take the 3D-0. It failed for 2 major reasons. It was released ahead of its time, between console generations, and was just not worth the development to make games for it. Additionally, the system itself cost $699.99 at release. (Once again, both seem to parallel the PS3 launch pretty well, other than the in between generations part)

Yeah, there are many ways that Sony can dig themselves out of this hole, and they're far from dead yet. But they've screwed themselves over in almost every way possible. They've basically just copied every failed console release tactic since the Atari 2600.
plyr3005's Avatar - Comment posted on 11/30/2006 16:01
plyr3005
If this is accurate, then i can go either good or bad. It can either lead to epic games that will sell (ex: Halo, GTA, etc) or it can lead to mostly bad "popular" games that are way too on the safe side (scarface, Madden series, games based on movies, games based on movies, that are based in books, etc)

so, it would be a Double-edged sword for PS3 owners.
Ashdate's Avatar - Comment posted on 11/30/2006 17:56
Ashdate
Here's a better way of looking at things:

http://www.theesa.com/files/2005EssentialFacts.pdf

On page 8, you'll see a note that only <b>52 Console Games sold more then 500,000 in 2004.</b>

That's right, out of EVERY console game created in 2004, barely 50 (out of perhaps, hundreds) sold over 500,000. And keep in mind, that not all of those 52 games were even on a Playstation 2.

So people like Azrael? I think you really should be concerned.

- Eddie
subnet6's Avatar - Comment posted on 11/30/2006 19:12
subnet6
Ballistic90 + Ashdate + DeusPayne + Macaca + Chris Taran = Azrael got pwned.

Looks like maybe Ishaan actually had a point worth making.

Anyway, I'm going to have to agree with the sane minds above who realize that when a major publisher is having trouble making money on your console, it can't bode well for business.

Really, its a chicken and the egg thing. Sure the PS3 will sell out to people like Azrael no matter what. The problem is that they didn't ship a lot of consoles and they are losing developer support at a rapid pace. So if the install base in small for a full year then the developer support is not just going to wait around. These companies have to make games to stay in business. If the install base for PS3 is not big enough NOW, then they will work on other consoles for the time being. This leads to fewer games in the PS3 library (and more games for the competition). We all know that fewer games in the library leads to slower console sales. Its a tough spiral to be in no matter who it is. Nintendo has had this problem for a long time, now it seems Sony is sharing a bit of it.
Ballistic90's Avatar - Comment posted on 11/30/2006 20:05
Ballistic90
I really think it's a cycle. When they're on the top for 2 generations, they forget what put them there in the first place. Nintendo and Sony are proof.
Ballistic90's Avatar - Comment posted on 11/30/2006 20:11
Ballistic90
I'd also like to point out that companies like making money, and that you can NEVER predict what game will sell over 500,000 copies.
some_dude's Avatar - Comment posted on 11/30/2006 20:29
some_dude
Smaller devs are already delaying and canceling PS3 games, or changing gears and putting one-time exclusive on the other systems. They just don't see an upside jumping into developing a PS3 right now. If a lot of 3rd party devs decide to wait till there's a larger install base it will be quite a while before there's anything new or original on the PS3. Games can take years to develop, if they wait till there's 4mil playstations in homes before they start a project, there could be a VERY long dry spell on the system with few games. That mean the install base will grow very slowly, chicken and the egg to the 3rd power baby.
Aaron Mxy Yost's Avatar - Comment posted on 11/30/2006 23:21
Aaron Mxy Yost
A potential work-around for this is for developers to find ways to make their games cheaper. They should take a look back and ask themselves questions like, "Do we need to pay a celebrity 10 times more than a regular (and possibly more talented) voice actor?" "Do we need random Oscar-nominated Hollywood screenwriter guy to tell our story when someone else might turn out something good as good or better?" Granted if you're doing a licensed game based on a movie, you'll want to shell out for stars. But those sorts of games also have built-in advertising. Would the last Spyro have been any better or worse if Elijah Wood didn't voice the main character? Probably not. Many developers could stand to trim the fat and be a bit more fiscally responsible so they can get the most out of their budgets. Unfortunately, needing to make a 500,000 sales target is going to lead companies to make more and more "safe bets", i.e. sequelitis.
subnet6's Avatar - Comment posted on 11/30/2006 23:28
subnet6
Mxyzptlk,

You make a good point, but it raises the question; so what if developers do everything you say? Will they then only need to sell 400,000 units to break even? The point is that even if they figure a way to make cheaper games, those techniques will also translate to the other consoles. So if they cut 2 million from the gaming budget, that same 2 million would be cut from the budget if they made an xbox360 version. In the end the PS3 will still be much less profitable no matter what cuts they learn to make. Theres just no way to look at this outside of the fact that it's bad news for Sony.
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