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3DS sales below projections, Nintendo explains why photo

Through March, the 3DS has sold 3.61 million units worldwide. All things considered, that figure is nothing to scoff at -- but it is, however, below Nintendo's projections. The company was expecting the 3DS to reach 4 million units sold by that point.

"The great earthquake largely affected the sales," cites president Satoru Iwata. "We originally expected that the value of 3D images without the need for special glasses would be automatically spread to some extent by many consumers experiencing the device by themselves and ... together with people around them."

It seems word of mouth isn't spreading as rapidly as Nintendo had hoped it would, which means more marketing is coming our way. "We need to do a lot more to convey the value to consumers," says Iwata. Expect a big push, particularly toward the end of May for the much-anticipated eShop.

Nintendo also believes -- as a result of market research -- that a lot of you are waiting for more games to come out. And by "games," I basically mean Ocarina of Time 3D, since quite a few of the other notable titles on the horizon have to-be-announced dates. Can't say I blame y'all; Pilotwings Resort and Ghost Recon: Shadow Wars can only get you so far. One day, we'll be as happy as that dude up there. Promise.

Iwata: 3DS Selling Below Expectations, Company Recommitting To Promotion [Gamasutra]








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69 comments | showing # 1 to 50
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Jawmuncher's Avatar - Comment posted on 04/26/2011 23:02
Jawmuncher
I just want my RE mercs. Honestly id have waited to pick one up If I had known it would be so easily available to get. He'll gamestop here has 2 used ones already
Monodi's Avatar - Comment posted on 04/26/2011 23:04
Monodi
Well, I am impressed by the graphics upgrade at least, even though I am a bigger fan of low-poly models.
UltorOscariot's Avatar - Comment posted on 04/26/2011 23:09
UltorOscariot
At least they concede the software problem. I think they've done fairly well for an ill-conceived premature launch of an unfinished system with no killer app.
Rm88's Avatar - Comment posted on 04/26/2011 23:16
Rm88
They day one of the 3 Mario games announced so far gets released, I buy a 3DS.
Kamanashi's Avatar - Comment posted on 04/26/2011 23:18
Kamanashi
I thought it was mostly because it was released in March instead of a holiday season and because there are only a couple worthwhile games on it so far. I love my 3DS and all, but I can only play SSF4 online and go against Ryu a couple hundred times before I want more games.
Joosh's Avatar - Comment posted on 04/26/2011 23:22
Joosh
I'm sure it has absolutely nothing to do with the economic situation here in America. I mean, we should be able to scrape together pocket change for these relatively cheap devices, right?
ChillyBilly's Avatar - Comment posted on 04/26/2011 23:23
ChillyBilly
I bought mine day one and I have played it every single day since. I love this little machine and it's going to get better and better as the year goes on.
Toadofsky's Avatar - Comment posted on 04/26/2011 23:23
Toadofsky
Or maybe people just don't care for 3D, or a weak battery life in a DEDICATED gaming handheld?

And they think PORTS will solve the problem?

Nintendo has become REAL idiotic lately..
GoofierBrute's Avatar - Comment posted on 04/26/2011 23:24
GoofierBrute
It's not that I don't want, it's just too damn expensive for me right now. Hopefully I'll have a job soon, but right now, money is not something I have a lot of at the moment.
Patrick Borrelli's Avatar - Comment posted on 04/26/2011 23:27
Patrick Borrelli
I'm gaming too much on it at the moment. Using the camera a lot, started getting ideas for cool 3d pics. Most of my gaming still on my dsi xl with pokémans for now
Wehrmacht's Avatar - Comment posted on 04/26/2011 23:29
Wehrmacht
I lol at anyone who says this is a sign of the 3DS's doom. So okay it wasn't up to their expectations. 3.6 million units is still a lot.

The handheld is not going to fail.
Imdavid's Avatar - Comment posted on 04/26/2011 23:31
Imdavid
Give me a break, Nintendo. Blaming the crisis in Japan...
$250 plus ""fun"" launch games like nintendogs is pretty lame. Not to mention the battery life is abysmal.
Mechman's Avatar - Comment posted on 04/26/2011 23:31
Mechman
Ghost recon shadow wars gets me pretty far.
Monodi's Avatar - Comment posted on 04/26/2011 23:32
Monodi
Yeah to be fair it has a lot of unappealing points. Especially the price.
jackal27's Avatar - Comment posted on 04/26/2011 23:32
jackal27
I'm gonna say that the biggest problem is the price. I love my 3DS, but I struggle with telling anyone to buy it at $250. Also, anytime I show it to someone they're blown away...until they they ask how much it costs...
Maxxthepenguin's Avatar - Comment posted on 04/26/2011 23:34
Maxxthepenguin
"I am a bigger fan of low-poly models."

Well, that's wins for my Bizarrely Pretentious Quote of the Day.
llort het's Avatar - Comment posted on 04/26/2011 23:36
llort het
A 250 dollar portable with no games isnt going to sell. Also i cant believe people are making such a huge deal over ocarin of time. Sure it's probably in my top 3 favorite games of all time, but im not going to buy a 250 dollar just to replay it (especially if it is going to cost 40 dollars and have little bonus content)
Patrick Borrelli's Avatar - Comment posted on 04/26/2011 23:43
Patrick Borrelli
*not gaming too much on it, didn't notice that :P
Jibberwocky's Avatar - Comment posted on 04/26/2011 23:46
Jibberwocky
I'm not getting one until there's a Mario or Pikmin title.
Dharry Fraga's Avatar - Comment posted on 04/26/2011 23:47
Dharry Fraga
No Big Nintendo Franchise on the launch title, so no Big Expectations for me there... i just want to have the 3DS day one so I can be ready for the Big software releases...i dont want to end up before when it was with the Wii, ive been looking for a month for it, i dont want to buy on eBay that time cause the price is ridiculous...
Sherwood513's Avatar - Comment posted on 04/26/2011 23:52
Sherwood513
I have a deep seated fear that the 3ds will make me go cross eyed...
Fenrir Dharma Iian's Avatar - Comment posted on 04/26/2011 23:53
Fenrir Dharma Iian
funny my logic make me believe it was the fuck´n price, i own the three big consoles, but why would i want to buy a 3d gameboy for the price of an xbox 360?, im not cheap its only fuck´n logic!!!!
Flamingboar's Avatar - Comment posted on 04/26/2011 23:54
Flamingboar
Oddly enough,my DS broke down the day before the 3DS came out, so I went ahead and bought one. Street Fighter 4 is fun but after awhile it gets old. So I'm playing DS games that I never finished (Okamiden, Golden Sun, Pokemon). Its a great handheld but it lacks games at this point.
PEICanada7's Avatar - Comment posted on 04/26/2011 23:55
PEICanada7
"Give me a break, Nintendo. Blaming the crisis in Japan... $250 plus ""fun"" launch games like nintendogs is pretty lame. Not to mention the battery life is abysmal."

They sold over 3.6 million units in a month and have two million sellers already, so its not like they're in dire-straights here. The DS took 6 full months to sell 5 million units, so its over half way there, in a faction of the time. I know this for a fact, because Nintendo announced that themselves at E3 2005.
Pvt Jackass's Avatar - Comment posted on 04/27/2011 00:06
Pvt Jackass
Also, region lock.
Chack's Avatar - Comment posted on 04/27/2011 00:17
Chack
The lack of games in general is causing 3DS to not sell as well as Nintendo expected. I've been playing Street Fighter in it and it's awesome, buy so far, it's the only game I'm interested in play.
Fuzunga's Avatar - Comment posted on 04/27/2011 00:28
Fuzunga
Nintendo always unveils their release schedule at E3, so we'll know soon enough if the thing is going to sell or not.
laika one's Avatar - Comment posted on 04/27/2011 00:31
laika one
I think they need to put more display units in shops... I'm still yet to see one in action in RL, and "lifestyle" ads with people ooo'ing and aaah'ing don't really cut it.
CUDpwns's Avatar - Comment posted on 04/27/2011 00:38
CUDpwns
Yeah sales will increase when more games and the eShop come out.
flea friend's Avatar - Comment posted on 04/27/2011 00:49
flea friend
Waitin' for price to go down.

Waitin' for more games.

Waitin' for better battery life.

Waitin'...
EggmaniMN's Avatar - Comment posted on 04/27/2011 00:54
EggmaniMN
I love how people call the battery life abysmal when they've obviously never actually tried it. OH BUT IT LASTS TWO HOURS. No it doesn't. You could force it if you're absolutely retarded and have 3D on, wifi on, brightness maxed out and the battery saver mode turned off. Then you'll get around 2-3 hours. Turn off what you don't need, turn the brightness down so it doesn't wash out the screen, turn on battery saver mode and oh hey look it has better battery life than the PSP. And it lasts longer than the DSi for playing DS games.

OH BUT IT'S FUCKING ABYSMAL. Whatever. None of you retards actually knows shit about it. You just make up stats because of some random internet piece of shit.

And the idea that a region lock on it is actually affecting is even more retarded. Yes I'm sure you'd like to play...the exact same games but from Japan. Whooooooo. Too bad it's still region free for DS games which are the only games you will actually be looking at to play.

Not that any of you who actually want region free gaming would actually pay for them. More than likely you're all just sitting there clutching your Acekards and pirating the shit out of every little game that comes out, ruining the entire industry one little piece at a time.
Retrofraction's Avatar - Comment posted on 04/27/2011 01:31
Retrofraction
I have lost respect for nintendo systems after buying my wii because the company and other third party companies kept saying don't worry there will be a light at the tunnel and some good games will come.

However, being at the end of the fing tunnel I see the light which is Reggey's croch with all the fing money I spent on a system that NOA didn't suport.

I don't want a 3DS or Prodject cafe I want a good amount of amazing games on my wii. This fing devise has stole all attention that was finally going to be paied to the neglected system and with fing prodject cafe the wii is going to tank all pr and all devloping.

I am not going to get my copy of the Last Story and xenoblade not because they are not complete but because Fing NOA is some lazy $!&* that cannot do anything right but try to pretend that they care.

So yeah I am done with nintendo, and I have no respect for anyone else eather and will not be buying video game systems cause they are scams in comparison to steam.
Dakilazical's Avatar - Comment posted on 04/27/2011 02:17
Dakilazical
How come nobody gives Ridge Racer any love? It's the game I still play the most and it also shows off the 3D capabilities the best. If only it had online play.
Paroxysm's Avatar - Comment posted on 04/27/2011 02:19
Paroxysm
If it wasn't region locked I'd pick it up. Waiting for reliable hacks to be released now. Fuck Nintendo's anachronistic policies.
Paroxysm's Avatar - Comment posted on 04/27/2011 02:30
Paroxysm
@EggmaniMN: Let's see.... guess is you're an american that doesn't realise that just cause you get a game doens't mean the rest of the world does. Region locking to me means I don't get many games I want to play (that are released in other english speaking countries), I have to wait months longer than you for the games that do come out and I get to play double the price for the privilage! I bought 60-80 games for the DS of which maybe about 20 were from my own country. So go fuck yourself.
RowdyRodimus's Avatar - Comment posted on 04/27/2011 02:35
RowdyRodimus
They need to put a display unit in every store that sells them. The stupid ads looking out from the games at the gamer doesn't show that it's a 3D system, it shows what the gamer is looking at. Let us skeptics try the 3D for ourselves if it's so great and maybe I'll part with my $250 on a new screen on the DS.
Time Glitch's Avatar - Comment posted on 04/27/2011 02:37
Time Glitch
Hmmm...

Or that 250 price tag. That's a home console price right there, Nintendo.
Paroxysm's Avatar - Comment posted on 04/27/2011 02:40
Paroxysm
@EggmaniMN:One last note for your retarded genius. What the hell does region free have to do with piracy? Not allowing region free helps to legitimise eventual mods/flashcards in many countries (circumvention of regional restrictions has been consisitently held up as legal in Australia and many other countries) but allowing region free doesn't help piracy in anyway whatsoever. It only exists for market control and for license owners in different regions.
Mr Jonson's Avatar - Comment posted on 04/27/2011 03:05
Mr Jonson
I hope this pushes Nintendo to be more competitive. Their money printing bubble will burst unless they learn from their mistakes with the Wii, and it seems like they'll get it right with the 3DS
TheDirtyHobo's Avatar - Comment posted on 04/27/2011 03:32
TheDirtyHobo
I'm waiting for more games before I get mine, too.

And by 'games' I mean an R4-esque flashcart.
Operative20's Avatar - Comment posted on 04/27/2011 05:11
Operative20
4Call me dumb, but I´d thought the ugly high price tag and the lack of big hit titles like Mario were influential decisions to not buy the 3DS. I bought mine day one and I´m fine with it, I just bought it to assure myself I can get all of those big name releases as soon as they come out.
Chris Carter's Avatar - Comment posted on 04/27/2011 05:37
Chris Carter
@Operative20
Nope - it's not dumb. I have every system on the market, but I have no desire to get a 3DS until more worthwhile titles come out, and either a Lite version (for that price) with more features releases, or a price drop. It looks better than the DS, but not THAT much better.
Stealth's Avatar - Comment posted on 04/27/2011 06:07
Stealth
The 3ds is already outpacing the ds. Anyone whos says those numbers are bad is retarded
salamagogo's Avatar - Comment posted on 04/27/2011 06:20
salamagogo
Buying the 1st version of any new tech has more cons that pros in my opinion;
More expensive
More prone to tech/physical problems
Inferior to the updated version which is usually always at most a year or so away.
And with consoles-small selection of games.
It always pays to wait a while
Scuffles's Avatar - Comment posted on 04/27/2011 06:35
Scuffles
Its obviously the same thing it always is when a company in the videogaming industry falls below projections .... filthy stinking PIRATESZOMGBBQ!!!!

Obviously Pirates are somehow letting people torrent fully functional 3DS consoles!!!!1!1!one!1!oneone!1!!
Interstate78's Avatar - Comment posted on 04/27/2011 07:20
Interstate78
The price being a problem? Can I remind everyone that it's the price of an iPod touch?
The Silent Protagonist's Avatar - Comment posted on 04/27/2011 07:24
The Silent Protagonist
@Time Glitch - So's $599, apparently - and some people were fine with that.

Unlike PSP and PS3, I have a feeling 3DS justifies its price point in the long run.
bluemeep's Avatar - Comment posted on 04/27/2011 07:38
bluemeep
I haven't bought one because there are no games I want to play on it. It's not a big freakin' mystery.

The DS launch was like this too. It took a good six months or so before titles started rolling in that I was actually interested in picking up.
Nic128's Avatar - Comment posted on 04/27/2011 08:11
Nic128
I'm getting an itch to buy this. I just can't. :(
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