38 Studios has attempted to justify the content being gated behind an online pass in Kingdoms of Amalur: Reckoning. When asked why an entire quest line was being held to ransom in exchange for new sales, the developer said it was originally planned as paid DLC.
"The House of Valor content is, for all intents and purposes, our first DLC content," said community manager Muse. "Instead of holding onto it for a month or more and charging everyone for it later, we opted to give it to those who purchase the game new for free."
This is a pretty smart move on the part of 38 Studios. Using the already questionable tactic of holding back content for paid DLC in order to make the more questionable tactic of online passes look almost heroic is a master stroke of PR genius. I have to applaud that.
It's a complex situation though, I grant you that. Giving away DLC is more akin to rewarding new customers rather than punishing used ones, something I've actively encouraged. Still, one can then argue if it's really a "gift" when it could have been in the game originally and was taken out to sell at a price. It certainly bears a lot more thought than it looked like it deserved, given the clumsy presentation of the pass found within the game's box.
In any case, I maintain that having this pass as the first thing a customer sees really sends the wrong message about how confident a publisher is that it won't be traded into GameStop within a week. Maybe next time, don't have a game box that's nothing but the disc, the EULA, and a "Please don't trade me in" flyer.
|6:00 AM on 03.05.2013|
Schilling looking to dismiss lawsuit over 38 Studios loan
Curt Schilling has requested a judge throw out the lawsuit against his now-defunct development house. Following the dissolution of 38 Studios, the Rhode Island Economic Development Corporation accused Schilling and his busine...more
|5:40 PM on 05.24.2012|
Entire staff at 38 Studios and Big Huge Games laid off
It's a very sad day in the gaming industry, as 38 Studios has laid off its entire workforce -- including Baltimore-based studio Big Huge Games -- due to the financial turmoil the company has been in. That's 379 people suddenl...more
|8:00 AM on 05.16.2012|
Kingdoms of Amalur dev misses $1.25 million loan payment
Kingdoms of Amalur was hailed by Electronic Arts as a success, partly responsible for the publisher's strong first quarter financial results. Meanwhile, the folks that actually made it are in debt, and the financial future of...more
|3:00 PM on 02.29.2012|
Kingdoms of Amalur first content expansion hits March 20
Electronic Arts and Big Huge Games announced today the first downloadable content pack for Kingdoms of Amalur: Reckoning, "The Legend of Dead Kel", will be arriving on PlayStation 3, Xbox 360, Steam and Origin beginning March...more
|4:00 PM on 02.17.2012|
A class guide to Kingdoms of Amalur: Reckoning
The piece of Amalur we've seen in Kingdoms of Amalur: Reckoning may only be a slice of the franchise plans for a larger world, but it's pretty damn big already. As with any role-playing game, it can help to know what kinds of...more
|11:00 AM on 02.16.2012|
ONLY 70 HOURS OF CONTENT?
For most busy adult gamers with busy adult lives, a game that boasts over seventy hours of content is more than enough. For one Kingdoms of Amalur: Reckoning player, however, it's a travesty that a roleplaying game ...more
|2:01 AM on 02.07.2012|
Review: Kingdoms of Amalur: Reckoning
Sometimes, the best way to become a blockbuster videogame is to act like you already are one. That seems to be Kingdoms of Amalur: Reckoning's modus operandi, and the gambit is paying off. Despite the big names attached to th...more
|7:00 PM on 01.31.2012|
Kingdoms of Amalur gets special GameStop midnight release
Regardless of how you feel about GameStop, you have to admit they have some pretty great promotions and incentives, like what they're doing for the Kingdoms of Amalur: Reckoning midnight release. Three different stores will h...more
|8:40 AM on 01.27.2012|
Kingdoms of Amalur hides seven quests behind online pass
Kingdoms of Amalur: Reckoning is a single-player game, but that hasn't stopped Electronic Arts from cramming an online pass into the game. We knew the pass was going to hide the game's Mass Effect tie-in armor, but now we kno...more
|10:30 AM on 05.19.2013|
Ghost of a Tale meets funding goal, play your mouse lute!
Ghost of a Tale, the promising game starring a mouse with a LUTE AND A HAT, made its crowdfunding goal of 45.000€ last night. There shall be much rejoicing. The game caught attention through its incredible des...more
|6:00 PM on 05.18.2013|
Mugen Souls hits PlayStation Network next week
Mugen Souls is going digital on PlayStation Network this Tuesday, NIS America has announced. A role-playing game developed by Compile Heart, the story follows a goddess by the name of Chou-Chou in her quest to conquer the uni...more
|4:00 PM on 05.18.2013|
Multiplayer comic-adventure The Yahwg draws near
One of the problems with most narrative-focused games is that after you've played through them once, most of the surprises are over. The Yawhg, the next game from Damian Sommer (Friendship in 4 Colors), looks to circumve...more