Brilliant, let's apply that to another scenario: Buy your cars new. It's a privileged hobby that cost money, it's not a birth right. When you buy things used you are giving up certain things like the battery, a wheel or something. The sense of entitlement drivers have never ceases to amaze me.
See how stupid that really sounds? INB4 "Cars and games aren't the same market" excuse.
At some point between the time the game is 'finished' and goes gold and is released, I would expect studios to start working on other content. Sometimes, it's finished for launch. I rarely get the vibe that it's "intentionally omitted to make more money" that Jim always seems to get.
It's like when people got outraged at launch-day DLC for Rock Band -- licencing costs + fixed retail price = limit on disc content no matter the 'free space' on disc.
Don't put it behind a wall. This is an online pass for content they took out of the game and are calling DLC to excuse this shitty practice. There's no excuse for this shitty practice.
If it's at all a significant piece of DLC, they shouldn't be able to have it ready by launch day. Even if they do manage to program and test the DLC quickly, I'm guessing that Microsoft has a stringent approval process for developers to approve content to be sold on the xbox marketplace (I'm pretty sure microsoft themselves evaluates the content and they decide on a price, achievements, etc.) then the ratings board has to dip their hand into it, and there's probably other things that go on. I guess it's not impossible for that all to happen between game finish and game launch, but I think it's more likely just cherry picked content from the main game.
PS. the used car industry destroyed car sales and now new cars aren't made anymore! don't let it happen to gaming!
And the irony is that just minutes ago, I said I wasn't going to rent this game. I'll have to think about this.
This game ain't that good to deal with deceit from a fledgling company with this material right out the gate.
Actually this is a pretty basic move that doesn't make them any smarter then most companies. Thats like WB and Rocksteady saying "well, Catwoman was our first DLC, so why not give her out to people who bought it new, for free, instead of holding her a month" He sections of the story don't really mean a hill of shit for Arkham City, no matter how much fun she was, and after that all she is is a challenge map grind, just like Robin and Nightwing.
This doesn't make the pass look any better at all, in fact that whole "well you could have just bought it a month from now any way" fact makes the pass all the more tacked on. And "giving away" DLC to new buyers just smells of "this should have been in the purchased game in the first place, then" which helps nothing.
also, I agree with Fetusmilk, it also punishes those who don't have net access to their gaming set up. Assuming that people have net access (or even just good net access) at all, to me, seems like one of the biggest misconceptions of this whole pass thing, and this entire generation of gaming.
Honestly, I like 38 and their game is good, I really liked the demo, but EA needs to be defending this, not 38. No matter how favorable we see 38, its still EA's policy they're enforcing.

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