Quantcast
38 Studios explains Kingdoms of Amalur online pass - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Kingdoms of Amalur: Reckoning  



38 Studios explains Kingdoms of Amalur online pass


5:45 PM on 01.27.2012
38 Studios explains Kingdoms of Amalur online pass photo



38 Studios has attempted to justify the content being gated behind an online pass in Kingdoms of Amalur: Reckoning. When asked why an entire quest line was being held to ransom in exchange for new sales, the developer said it was originally planned as paid DLC.

"The House of Valor content is, for all intents and purposes, our first DLC content," said community manager Muse. "Instead of holding onto it for a month or more and charging everyone for it later, we opted to give it to those who purchase the game new for free."

This is a pretty smart move on the part of 38 Studios. Using the already questionable tactic of holding back content for paid DLC in order to make the more questionable tactic of online passes look almost heroic is a master stroke of PR genius. I have to applaud that. 

It's a complex situation though, I grant you that. Giving away DLC is more akin to rewarding new customers rather than punishing used ones, something I've actively encouraged. Still, one can then argue if it's really a "gift" when it could have been in the game originally and was taken out to sell at a price. It certainly bears a lot more thought than it looked like it deserved, given the clumsy presentation of the pass found within the game's box.

In any case, I maintain that having this pass as the first thing a customer sees really sends the wrong message about how confident a publisher is that it won't be traded into GameStop within a week. Maybe next time, don't have a game box that's nothing but the disc, the EULA, and a "Please don't trade me in" flyer. 








Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.





timeline following:
Kingdoms of Amalur: Reckoning



6:00 AM on 03.05.2013
Schilling looking to dismiss lawsuit over 38 Studios loan

Curt Schilling has requested a judge throw out the lawsuit against his now-defunct development house. Following the dissolution of 38 Studios, the Rhode Island Economic Development Corporation accused Schilling and his busine...more



5:40 PM on 05.24.2012
Entire staff at 38 Studios and Big Huge Games laid off

It's a very sad day in the gaming industry, as 38 Studios has laid off its entire workforce -- including Baltimore-based studio Big Huge Games -- due to the financial turmoil the company has been in. That's 379 people suddenl...more



8:00 AM on 05.16.2012
Kingdoms of Amalur dev misses $1.25 million loan payment

Kingdoms of Amalur was hailed by Electronic Arts as a success, partly responsible for the publisher's strong first quarter financial results. Meanwhile, the folks that actually made it are in debt, and the financial future of...more



3:00 PM on 02.29.2012
Kingdoms of Amalur first content expansion hits March 20

Electronic Arts and Big Huge Games announced today the first downloadable content pack for Kingdoms of Amalur: Reckoning, "The Legend of Dead Kel", will be arriving on PlayStation 3, Xbox 360, Steam and Origin beginning March...more



4:00 PM on 02.17.2012
A class guide to Kingdoms of Amalur: Reckoning

The piece of Amalur we've seen in Kingdoms of Amalur: Reckoning may only be a slice of the franchise plans for a larger world, but it's pretty damn big already. As with any role-playing game, it can help to know what kinds of...more



11:00 AM on 02.16.2012
ONLY 70 HOURS OF CONTENT?

For most busy adult gamers with busy adult lives, a game that boasts over seventy hours of content is more than enough. For one Kingdoms of Amalur: Reckoning player, however, it's a travesty that a roleplaying game ...more



2:01 AM on 02.07.2012
Review: Kingdoms of Amalur: Reckoning

Sometimes, the best way to become a blockbuster videogame is to act like you already are one. That seems to be Kingdoms of Amalur: Reckoning's modus operandi, and the gambit is paying off. Despite the big names attached to th...more



7:00 PM on 01.31.2012
Kingdoms of Amalur gets special GameStop midnight release

Regardless of how you feel about GameStop, you have to admit they have some pretty great promotions and incentives, like what they're doing for the Kingdoms of Amalur: Reckoning midnight release. Three different stores will h...more



8:40 AM on 01.27.2012
Kingdoms of Amalur hides seven quests behind online pass

Kingdoms of Amalur: Reckoning is a single-player game, but that hasn't stopped Electronic Arts from cramming an online pass into the game. We knew the pass was going to hide the game's Mass Effect tie-in armor, but now we kno...more




Role-Playing Games

7:00 AM on 09.22.2014
Take another look at Etrian Odyssey Untold 2

Atlus is back with more old school dungeon crawling action in Etrian Odyssey Untold II: The Knight of Fafnir, an reimagining of the second title in the series Much like Etrian Odyssey Untold: The Millennium Girl, which ...more



2:00 PM on 09.20.2014
Atlus breaks silence on Devil Survivor 2 for 3DS

Atlus hasn't spoke about Devil Survivor 2: Break Record since the dawn of time. At least that's how it feels. The studio announced the role-playing game in early 2013 and has remained pretty tight-lipped about the project ever since. Until now, that is. Devil Survivor 2: Break Record will be summoned to Japan on January 29, 2015.more



2:00 PM on 09.19.2014
A quick guide to all four Borderlands: The Pre-Sequel skill trees

In case you have not yet heard, the full, interactive skill trees for all four of the Vault Hunters in the upcoming Borderlands: The Pre-Sequel have been released for public consumption. Some of the mathematics governing the ...more



View all Role-Playing Games






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more