Triple A titles like Modern Warfare 2 and Assassin's Creed 2 have intimidated a lot of publishers whether they want to admit it or not, and have undoubtedly forced a number of the 2010 delays we've seen lately. Gearbox's Borderlands, however, has remained resolute, with publisher 2K Games believing the RPG shooter will be able to rival the hottest games of the year.

"Borderlands is an incredibly strong offering for this Christmas," says UK marketing manager Simon Turner. "Created by veteran developer Gearbox, we think that Borderlands can stand shoulder-to-shoulder with any game -- it’s slick, fast-paced, tremendously polished, and incredibly stylish."

Turner also believes that Borderlands will be genre-defining: "We think that Borderlands could create an entirely new genre -- Role-Playing Shooter. Think of Diablo in a Mad Max world and you’re close."

I'm glad to see 2K Games is putting so much faith in Borderlands. Games often live or die by how much support a publisher gives them, and considering how few people knew about this game a year ago, it's terrific that 2K has put it in the spotlight and given it the attention it deserves. I hope Borderlands turns out great, and rakes in the money it deserves.